[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-244279-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-244279-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","iab-digital-media-buying-planning-certification-exam-blueprint-may-2016","IAB Digital Media Buying & Planning Certification Exam Blueprint - May 2016","","Blueprint for the IAB Digital Media Buying & Planning certification exam (May 2016), defining the standardized knowledge and duties assessed for digital advertising professionals. Outlines the structure of the test by content areas and task-level responsibilities, including campaign briefs, media strategy, digital media plan development, campaign execution, campaign management, and educating stakeholders. Specifies the number of exam items per category and the weight distribution, totaling 80 items at 100% coverage. 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covered by the blueprint?",{"text":72,"@type":64},"Major topics include campaign briefs, media strategy research, media plan development, campaign execution processes, campaign analysis and optimization, and educating stakeholders, supported by specialized knowledge such as measurement and ad 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advertising professional today, not only do you need  \nto stay current on the latest trends, tools, measurement tactics, and  \ntechnologies, but you need to prove your knowledge and credibility to clients, employers, and peers.  \nIAB Certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.  \n1 st PROGRAM IN DIGITAL  \nADVERTISING ACCREDITED BY  \nRECENT IAB SALES  \nCERTIFICATION HOLDERS *  \n9 1%  \nwould recommend IAB Digital Media Sales Certification to a colleague in advertising media sales  \nAGENCIES AND MEDIA BUYERS **  \n84%  \nprefer to work with a media sales person who understands analytics, campaign management and performance metricsin digital media  \n86%  \nsaid the program expanded their working knowledge of digital media  \n81%  \nof agencies and media buyers prefer to work with a media sales person who stays educated in digital media regularly  \n*Source IAB Certification Sales Certification Survey Jan 2016 **Source IAB Certification Agency Survey Dec 2014  \n| Content Area | Duties and Tasks | \\# Items on Exam | Weight |\n| --- | --- | --- | --- |\n| A | Collaborating on Campaign Briefs | 13.0 | 16.25% |\n| 1 | Establish Plan Parameters | 3.0 | 3.75% |\n| 2 | Develop Media Objectives | 3.0 | 3.75% |\n| 3 | Establish Buying Guidelines | 3.0 | 3.75% |\n| 4 | Confirm Available Assets | 2.0 | 2.50% |\n| 5 | Construct Planning Timeline | 2.0 | 2.50% |\n| B | Creating Media Strategies | 15.0 | 18.75% |\n| 1 | Conduct Campaign Research Activities | 2.0 | 2.50% |\n| 2 | Define Media Mix Allocation | 3.0 | 3.75% |\n| 3 | Collaborate with Creative Agencies | 2.0 | 2.50% |\n| 4 | Design Data Strategy and Measurement Plan | 4.0 | 5.00% |\n| 5 | Develop Strategic Recommendation for Brand | 4.0 | 5.00% |\n| C | Developing Digital Media Plans | 15.0 | 18.75% |\n| 1 | Manage RFP Process | 4.0 | 5.00% |\n| 2 | Evaluate and Negotiate Media Proposals | 5.0 | 6.25% |\n| 3 | Forecast Media Returns | 3.0 | 3.75% |\n| 4 | Finalize Media Plan | 3.0 | 3.75% |\n| D | Executing Campaigns | 17.0 | 21.25% |\n| 1 | Negotiate Vendor Terms and Conditions | 2.0 | 2.50% |\n| 2 | Manage IO Process | 3.0 | 3.75% |\n| 3 | Kick-off Campaign | 2.0 | 2.50% |\n| 4 | Manage Trafficking and Tagging Process | 4.0 | 5.00% |\n| 5 | Manage Reporting Process | 4.0 | 5.00% |\n| 6 | Verify Campaign Launch | 2.0 | 2.50% |\n| E | Managing Campaigns | 16.0 | 20.00% |\n| 1 | Analyze and Optimize Campaign | 5.0 | 6.25% |\n| 2 | Troubleshoot Campaign | 4.0 | 5.00% |\n| 3 | Manage Flowchart Process | 2.0 | 2.50% |\n| 4 | Managing Digital Media Finances | 5.0 | 6.25% |\n| F | Educating Stakeholders | 4.0 | 5.00% |\n| 1 | Create Ad Hoc Reporting | 1 | 1.25% |\n| 2 | Construct Industry POVs | 2 | 2.50% |\n| 3 | Setup Media Days | 1 | 1.25 |\n|  | Total | 80 | 100% |\n\n[iab.com/buyerscert](iab.com/buyerscert)[ ](iab.com/buyerscert)[certifcation@iab.com](certifcation@iab.com)  \n\n| Specialized Knowledge |  |\n| --- | --- |\n| Acceptance of third party tags and technology | Accounting |\n| Ad formats | Ad servers |\n| Ad serving verification systems | Ad tech data work flow |\n| Ad technology | Ad tracking |\n| Ad types | Ad verification best practices |\n| Agency billing processes | Agency fee structure |\n| Audience behavior | Audience for POVs |\n| Available data resources | Available metrics |\n| Available partners in the marketplace | Available reach within each channel |\n| Available SMEs (e.g., media intelligence or forecasting, account analytics, programmatic) | Basic marketing fundamentals |\n| Benchmarks | Best practices in digital media terms and conditions |\n| Biddabl","cbCaiqiIeXRYVKVL","https://ap.wps.com/l/cbCaiqiIeXRYVKVL","pdf",808693,"English","# Content Areas\n## Collaborating on Campaign Briefs\n## Creating Media Strategies\n## Developing Digital Media Plans\n## Executing Campaigns\n## Managing Campaigns\n## Educating Stakeholders","[{\"question\":\"What does the IAB Digital Media Buying \\u0026 Planning exam blueprint define?\",\"answer\":\"It defines the standardized knowledge, duties and tasks assessed in the IAB Digital Media Buying \\u0026 Planning certification exam, including how content areas are organized and weighted.\"},{\"question\":\"How is the exam structured across content areas and tasks?\",\"answer\":\"The blueprint breaks the exam into content areas (A–F), lists task responsibilities within each area, and specifies the number of items and weight for each task category.\"},{\"question\":\"Which major topics are covered by the blueprint?\",\"answer\":\"Major topics include campaign briefs, media strategy research, media plan development, campaign execution processes, campaign analysis and optimization, and educating stakeholders, supported by specialized knowledge such as measurement and ad technology.\"}]","IAB Digital Media Buying & Planning Certification Exam Blueprint - May 2016 | PDF",1789215062,7]