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R. 1 implementation and CMS community engagement requirements. It specifies a 12-month communications plan, statewide and island-by-island campaign strategies, strategic messaging, advocacy briefing materials, educational resources, operational templates, multi-channel collateral, earned media relations, media archive management, and paid media coordination. Required deliverables, qualification requirements, staffing documentation, and submission instructions to HIePRO are included.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/hr1-communications-scope-of-services-final/254126/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/hr1-communications-scope-of-services-final/254126.png","ImageObject",442,249,{"name":88,"@type":89},"Anda","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-18","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the primary purpose of the communications effort described in this scope of services?","Question",{"text":108,"@type":109},"To support H. R. 1 implementation while meeting CMS community engagement requirements through a comprehensive statewide communications strategy for Med-QUEST members and stakeholders.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What must the selected offeror deliver under the 12-month plan?",{"text":113,"@type":109},"A 12-month H. R. 1 community engagement and communications plan including statewide and island-by-island campaign strategies, plus defined messaging, education, media relations, media archive, and meeting engagement support deliverables.",{"name":115,"@type":106,"acceptedAnswer":116},"When and how will deliverables be finalized and approved?",{"text":117,"@type":109},"A draft communications plan and proposed schedule must be submitted within three weeks of the Letter to Proceed, and the final list, format, and frequency are finalized during the post-award kick-off meeting and approved by the MQD Contract Manager.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},254126,1790091206,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":73},962075006959,"https://ap-avatar.wpscdn.com/avatar/e0002397efbe92a78e?_k=1776741047341049297","COMMUNICATIONS AND PUBLIC RELATIONS  \nSCOPE OF SERVICES  \nI. BACKGROUND  \nA. The mission of the State of Hawaii Department of Human Services’ Med-QUEST Division (MQD) is to empower Hawai'i’s residents to improve and sustain wellbeing by developing, promoting and administering innovative and high-quality healthcare programs with aloha. To fulfill this mission within the evolving federal landscape, MQD seeks to align these core values with a comprehensive communication strategy that addresses the mandates of the Working Families Tax Cut Act (H. R. 1) . The MQD is dedicated to facilitating robust community engagement as required under H. R.1 and to implement specialized outreach and feedback modules to comply with the Centers for Medicare & Medicaid Services (CMS) community engagement requirements.  \nB. MQD is looking to elevate its organizational presence by partnering with a Hawai'i-based consultant to design and execute a strategic marketing and public relations plan. This partnership will leverage targeted marketing outreach and proactive media relations to ensure that members and stakeholders remain informed, engaged, and supported throughout the implementation of H. R.1 and the integration of new CMS community engagement requirements.  \nII. SCOPE OF WORK  \nA. Offeror shall develop and provide a 12-month H. R.1 Community Engagement and Communications Plan including strategies for statewide and island-by-island campaigns. This plan must target multiple external audiences (general population, Med-QUEST members, healthcare providers, managed care organizations, and legislators) and internal audiences (MQD, Department of Human Services, and other State Programs) . The plan shall optimize and enhance existing MQD platforms while specifically addressing CMS community engagement requirements through the following:  \n1. Strategic Messaging: Development and dissemination of content that supports  \nH. R.1 implementation milestones, focusing on eligibility changes and community impact;  \n2. Advocacy & Briefing Materials: Development of talking points for leadership to ensure consistent messaging across executive and legislative branches;  \n3. Educational Resources: FAQ development and dissemination to clarify member rights and responsibilities under H.R.1;  \n4. Operational Consistency: Development of communications template forms for MQD internal use to standardize H. R. 1-related notices;  \n5. Multi-Channel Collateral: Content development for digital and traditional media, including official notices, memoranda, flyers, newsletters, and the MQD website;  \n6. Earned Media & Public Relations: Development, coordination, and leveraging of  \nearned media to provide transparent updates to the public;  \n7. Media Asset Management: Building and maintaining a robust MQD media archive for H. R. 1-related content;  \n8. Paid Media Coordination: Strategy and coordination for media purchases by MQD, if recommended in the plan;  \n9. Multimedia Production: Production of educational and outreach videos for the MQD YouTube channel and social media to explain H.R.1 compliance;  \n10. MQD Meetings & Engagement Support: Coordination, preparation, and facilitation support for internal MQD meetings related to H. R.1 community engagement and communications activities, including development of meeting materials, presentation content, and follow‑up documentation to ensure alignment across program, communications, and leadership teams.  \nB. Deliverables: The Offeror shall submit a draft Communications Plan and a proposed Schedule of Deliverables within three (3) weeks of the Letter to Proceed. The final list, format, and frequency of technical deliverables (e.g., specific collateral types, video counts, or town hall support) shall be finalized during the post-award kick-off meeting and approved by the MQD Contract Manager.  \nIII. MINIMUM QUALIFICATIONS  \nA. Experience: Offeror shall have at least five (5) years of experience in communications strategies, public re","cbCaik1oDHNtS2w8","https://ap.wps.com/l/cbCaik1oDHNtS2w8","pdf",203576,"English","# Background\n## Mission and communication objectives\n## Partnership and organizational presence\n# Scope of Work\n## 12-month community engagement and communications plan\n## Required content areas and channels\n## Deliverables and approval process\n# Minimum Qualifications\n## Communications and public health experience\n## Local presence requirements\n## Domain knowledge\n# Offeror Requirements\n## Government communications\n## Medicaid context and regulatory literacy\n## Culturally competent outreach and media relations\n# Offeror Instructions and Additional Requirements\n## Budget template submission to HIePRO\n## Staffing and technical documentation","[{\"question\":\"What is the primary purpose of the communications effort described in this scope of services?\",\"answer\":\"To support H. R. 1 implementation while meeting CMS community engagement requirements through a comprehensive statewide communications strategy for Med-QUEST members and stakeholders.\"},{\"question\":\"What must the selected offeror deliver under the 12-month plan?\",\"answer\":\"A 12-month H. R. 1 community engagement and communications plan including statewide and island-by-island campaign strategies, plus defined messaging, education, media relations, media archive, and meeting engagement support deliverables.\"},{\"question\":\"When and how will deliverables be finalized and approved?\",\"answer\":\"A draft communications plan and proposed schedule must be submitted within three weeks of the Letter to Proceed, and the final list, format, and frequency are finalized during the post-award kick-off meeting and approved by the MQD Contract Manager.\"}]","HR1 Communications - Scope of Services - FINAL | PDF",1789274892]