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They complement other communication forms rather than replacing them.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What content and structure are typical in the IDS email newsletters described?",{"text":68,"@type":64},"The newsletters are consistent in content and format, use an editorialised narrative introduction and/or editorial selection, and are designed for regular delivery so users know what to expect.",{"name":70,"@type":61,"acceptedAnswer":71},"How do IDS teams evaluate whether their email newsletters work?",{"text":72,"@type":64},"The guide identifies indicators of success and recommends appropriate monitoring and evaluation tools to track performance and usefulness.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},249510,1791371904,{"code":4,"msg":82,"data":83},"success",[84,89,94,99,104,109,114,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},11,"Presentations",90,"presentations",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":92,"slug":93},12,"Resumes",80,"resumes",{"id":95,"doc_module":22,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},14,"Invoices",70,"invoices",{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},15,"Posters",60,"posters",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},16,"Social Media",50,"social-media",{"id":110,"doc_module":22,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},17,"Forms",40,"forms",{"id":115,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":116,"slug":117},18,30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":11,"doc_module":22,"category_id":115,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":30},4398046744996,"HOW WE   \nPRODUCE EMAIL NEWSLETTERS  \n[www.ids.ac.uk/info](www.ids.ac.uk/info)  \nEdited by Catherine Fisher and Yaso Kunaratnam  \n\n| Email has been referred to as the “killer app(lication)” and is probably the most important advance in person-to-person communication since the telephone1. It is widely used around the world; it is cheaper than |  | \u003Cbr>CONTENTS |\n| --- | --- | --- |\n| print and more accessible than the internet. Studies2 show that people |  | 1 Why do we produce email |\n| react strongly to email newsletters; they create a bond with an audience |  | newsletters? |\n| in a way that a website does not. Email newsletters are not a substitute |  | 2 What kind of content is in our |\n| for other forms of communication such as print or face-to-face but we |  | email newsletters? |\n| feel they are an essential part of an effective online information service. |  | 3 How do we design our |\n| Our information services provide over 40 email newsletters, received by more than 90,000 subscribers around the world over half of whom are |  | email newsletters?\u003Cbr>4 What are our production processes? |\n| in developing countries. This guide shares our ideas and lessons learned |  | 5 What technology do we use? |\n| about email newsletters: examples of approaches that work for us, explanations of how we produce them (and why) and suggestions about |  | 6 How do we know if our email newsletters work? |\n| important areas to think about. |  | 7 How do we promote our email newsletters? |\n| AbOUT THE “HOW WE” SERIES\u003Cbr>This guide on how we produce email | The guides provide practical information\u003Cbr>and useful ideas for people who, like us, | 8 Useful resources |\n| newsletters is the first in a series that draws on experiences we have acquired in over ten years of providing information services.\u003Cbr>These are called “how we” guides because they share our experience and learning and try to identify good practice.\u003Cbr>We do not claim there are right and wrong ways of doing these things, and all of our services have applied this good practice in different ways. | design and implement research-based information services.\u003Cbr>The content of the guides may be of interest to people in other information, communication and knowledge management roles but the guides focus on the particular challenges and approaches faced by those playing an information broker, mediator or information intermediary role in development contexts. | \u003Cbr>KEY TIPS FOR PRODUCING EMAIL NEWSLETTERS\u003Cbr>1 Consider whether an email newsletter is the right tool for you – you may find that other forms of communication are more suited to your aims.\u003Cbr>2 Think about the purpose of your email newsletter – this will inform how you design, implement, promote and evaluate it.\u003Cbr>3 Be strategic in what content you feature – make sure it is topical and relevant. |\n| WHO ARE “WE”? |  | 4 Ensure maximum accessibility, navigability and usability in your design.\u003Cbr>5 Consider the time and resources you have to produce an email newsletter including technical input, copy editing, and interaction with readers.\u003Cbr>6 Compare software before you decide which one to use – look at delivery, design, subscription and unsubscription, subscriber management, production processes and monitoring.\u003Cbr>7 Consider which indicators show that your email newsletter is successful and identify appropriate monitoring and evaluation tools.\u003Cbr>8 Thoughtful promotion will help ensure the right audience knows and uses your email newsletter. |\n| The Institute of Development Studies (IDS) is a research and teaching institute in international development and also provides a family of eight Knowledge Services on social and economic development. These are:\u003Cbr>• BLDS – the British Library for Development Studies.\u003Cbr>• BRIDGE – supporting gender advocacy and mainstreaming efforts.\u003Cbr>• Eldis – a gateway to online information on development.\u003Cbr>• GSDRC – the Governance & Social Development Resource Centre.\u003Cbr>• HDI – Health and Develo","cbCaic2t2bPFm0UF","https://ap.wps.com/l/cbCaic2t2bPFm0UF","pdf",229559,8,"English","# Why do we produce email newsletters?\n## What kind of content is in our email newsletters?\n## How do we design our email newsletters?\n## What are our production processes?\n## What technology do we use?\n## How do we know if our email newsletters work?\n## How do we promote our email newsletters?\n## Useful resources","[{\"question\":\"Why does IDS produce email newsletters?\",\"answer\":\"Email newsletters are used to strengthen connections with an audience and support effective online information services. They complement other communication forms rather than replacing them.\"},{\"question\":\"What content and structure are typical in the IDS email newsletters described?\",\"answer\":\"The newsletters are consistent in content and format, use an editorialised narrative introduction and/or editorial selection, and are designed for regular delivery so users know what to expect.\"},{\"question\":\"How do IDS teams evaluate whether their email newsletters work?\",\"answer\":\"The guide identifies indicators of success and recommends appropriate monitoring and evaluation tools to track performance and usefulness.\"}]","HOW WE PRODUCE EMAIL NEWSLETTERS - Guide May 2008 | PDF",1789252203]