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A cover letter is professional but also gives the client a feeling of personal connection to your company. It should be signed off by a suitable senior manager. This is the opening piece of your submission and a powerful tool; don’t underestimate its role in helping you win.  \nWhere should I place it in the submission?  \nAs its name suggests, the cover letter is one of the very first things the client should see in your bid. For example, you may have your proposal cover, followed by your index/table of contents, then your cover letter, and finally your executive summary.  \nHow long should it be?  \nKeep your cover letter to one page or, at a maximum, two pages.  \nWho should sign it?  \nThe highest-level person in your organisation that the customer personally knows (and has signature authority) should sign the cover letter. Do not dual signatures unless a strategic partnership between two companies is making the offer. Remember to place the cover letter on your company letterhead.  \n[www.nfold.com](www.nfold.com)  \nPage 2  \nWriting a winning cover letter  \nWriting a cover letter is an art that gives you the key to getting ahead of the competition from the moment a client opens your submission. You may be completely unfamiliar with this art – you may not be submitting cover letters at all. Or, you may already submit a cover letter with every bid, based on a standard template where you only change the client’s name and a few details each time.  \nWhatever your current approach is, this guide gives you some essential tips to apply best practices and give yourself a winning edge. If you are using a standard or ‘boilerplate’ cover letter – stop now. Instead, start your journey to crafting cover letters that put you ahead of the rest.  \n“You need to make the client feel as though you are speaking directly to them.”Kori Warriner  \nMarketing Coordinator  \nKCI Technologies  \nWhen should we write it – where does it sit in our bid process?   \nExamples of win themes  \nTime is limited in the business of writing proposals. But if you want to hone your internal process and ability to win, the below process is a good one to follow. Try it again and again, bid after bid, until you get it right.  \nRead to understand the client: Read the RFP deeply and at least twice. Understand the client’s burning challenges—their “hot button”issues.  \nDevelop your win strategy and “win themes”Once you understand the client’s particular needs, you can develop what “win themes” you need in your cover letter. Win themes are the most persuasive reasons this specific client should choose your offer over a competitor’s.  \nIf the client’s hot-button issue is saving costs, your win theme could be“Lower cost. Using technology, we can meet the production schedule using less staff and lower the total project cost.”  \nIf the client is concerned about reliable supply, your win theme could be“Reliability. Our proven reliability means you can count on us to deliver operations continuity regardless of circumstances.”  \nWrite the cover letter. Start writing it as soon as you have defined your win themes and know your win strategy. It’s best to do this early on in your bid process, ideally at the same time that you write your executive summary. Don’t leave the letter for the last minute.  \nReview, sign off and sign the letter. Polish your cover letter, get executive approval for the text, and get it signed by the signatory with plenty of time to spare before submission.  \nWhat should the cover letter contain?  \nThere are various persuasive structures (scan the code for a few cover letter examples). The below structure makes for a winning cover letter.  \n Address the letter to an individual (usually the contact person noted in the RFP/RF","cbCairXtAi6lvvSe","https://ap.wps.com/l/cbCairXtAi6lvvSe","pdf",674436,"English","# How to write a proposal cover letter\n## What is a cover letter?\n## Where should I place it in the submission?\n## How long should it be?\n## Who should sign it?\n# Writing a winning cover letter\n## Examples of win themes\n## When should we write it in the bid process?\n## What should the cover letter contain?\n## Who should write it?\n## Wrapping up: practice for perfection","[{\"question\":\"What is a proposal cover letter and what should it achieve?\",\"answer\":\"A proposal cover letter is a brief, professional note that thanks the client for the opportunity and summarizes your strategy for meeting their needs. 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