[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253734-105":53,"doc-detail-253734-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","how-to-write-a-great-adwords-ad","How to write a great AdWords ad","","This document provides a template and guidance for creating effective AdWords ads. It emphasizes that the ad serves as a crucial link between a user's search query and the advertiser's landing page, highlighting the importance of demonstrating that the advertiser has what the customer needs and offers the best solution. The template includes sections to deconstruct the landing page, identifying brand/product, solution, features/benefits, and the offer/call to action (CTA). It also prompts the user to identify the primary keyword and the reasons a searcher should choose their page over competitors. A comprehensive list of positioning and messaging test ideas is provided, covering concepts such as exclusivity, premium quality, affordability, authority, value, urgency, innovation, problem-solving, social proof, and risk avoidance. Finally, it suggests using a specific tool for building and previewing expanded text ads.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/how-to-write-a-great-adwords-ad/253734/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/how-to-write-a-great-adwords-ad/253734.png","ImageObject",442,249,{"name":88,"@type":89},"Nguyễn Văn Học","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-20","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":9},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the main goal of an AdWords ad?","Question",{"text":108,"@type":109},"The main goal of an AdWords ad is to act as a bridge between your keyword and landing page, demonstrating that you have what the customer wants and your offer is the best available.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What are the key components to deconstruct from a landing page when building an ad?",{"text":113,"@type":109},"When building an ad, you should deconstruct the landing page for key components such as the Brand/Product, Solution, Features/Benefits, and the Offer/Call to Action (CTA).",{"name":115,"@type":106,"acceptedAnswer":116},"What are some examples of positioning and messaging test ideas for AdWords ads?",{"text":117,"@type":109},"Positioning and messaging test ideas include concepts like Exclusivity, Premium quality, Affordability, Authority/Leadership, Value/Quality, Urgency/Scarcity, Innovation, Dread vs dream scenarios, Selection, Format, Problems solved, and Unique/Custom offerings.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253734,1789269439,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":9,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":9,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":4},1374402739827,"https://ap-avatar.wpscdn.com/avatar/14000c97e7351f1a627?x-image-process=image/resize,m_fixed,w_180,h_180&k=1787885694763230660","AdWords Ad Creation Template  \nYour ad is the bridge between your keyword and landing page. It’s your chance to show your customer you have what they want, and your offer is the best available.  \nGoal of ad:   URL:   Deconstruct the landing page for ad building blocks:  \n\n| Brand / Product | Solution | Features / Benefits | Offer / CTA |\n| --- | --- | --- | --- |\n|  |  |  |  |\n\nPeople are looking for   (primary keyword)  \nReasons searchers should choose to visit my page instead of my competitors:  \nPositioning and Messaging Test Ideas  \n❏ Exclusivity  \n❏ Premium  \n❏ Affordability  \n❏ Authority / Leadership  \n❏ Value / Quality  \n❏ Urgency / Scarcity  \n❏ Innovation  \n❏ Dread vs dream  \n❏ Selection  \n❏ Format  \n❏ Problems solved ❏ Unique / Custom ❏ Credibility / Proof  \n❏ Results / Outcomes  \n❏ Ease or Convenience  \n❏ Efficiency or Speed ❏ Savings / Discount ❏ UVP / “The only”  \n❏ Risk avoidance  \n❏ Bonuses  \n❏ Whole / Complete  \n❏ Details  \n❏ Comparisons  \n❏ Competition  \n❏ Best  \n❏ Quantity  \n❏ Effort / Commitment  \nBuild and preview your ad here: [http://www.karooya.com/expanded-text-ad-preview-tool](http://www.karooya.com/expanded-text-ad-preview-tool)  \nPaid Search Magic © 2018","cbCaigQPCZR26Jm1","https://ap.wps.com/l/cbCaigQPCZR26Jm1","pdf",236829,"English","# AdWords Ad Creation Template\n## Deconstruct the landing page for ad building blocks\n## Positioning and Messaging Test Ideas\n## Build and preview your ad here","[{\"question\":\"What is the main goal of an AdWords ad?\",\"answer\":\"The main goal of an AdWords ad is to act as a bridge between your keyword and landing page, demonstrating that you have what the customer wants and your offer is the best available.\"},{\"question\":\"What are the key components to deconstruct from a landing page when building an ad?\",\"answer\":\"When building an ad, you should deconstruct the landing page for key components such as the Brand/Product, Solution, Features/Benefits, and the Offer/Call to Action (CTA).\"},{\"question\":\"What are some examples of positioning and messaging test ideas for AdWords ads?\",\"answer\":\"Positioning and messaging test ideas include concepts like Exclusivity, Premium quality, Affordability, Authority/Leadership, Value/Quality, Urgency/Scarcity, Innovation, Dread vs dream scenarios, Selection, Format, Problems solved, and Unique/Custom offerings.\"}]","How to write a great AdWords ad | PDF"]