[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-279818-105":53,"doc-detail-279818-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","how-to-write-a-fundraising-letter-infographic-annual-fundraising-appeal-letter","How to Write a Fundraising Letter Infographic - Annual Fundraising Appeal Letter","","Guide for crafting an annual fundraising appeal letter with a donor-centered approach. Covers how to choose the right conversation style versus brochure style, write a short personal opening, state the purpose clearly, and make specific promises. Emphasizes urgency, multiple asks, storytelling elements, and positioning the donor as the hero. Includes personalization tactics, a single most important thing (SMIT) framework, and a reply device concept with practical donation response options and donor information/payment sections.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/how-to-write-a-fundraising-letter-infographic-annual-fundraising-appeal-letter/279818/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/how-to-write-a-fundraising-letter-infographic-annual-fundraising-appeal-letter/279818.png","ImageObject",442,249,{"name":88,"@type":89},"Marry","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-16",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How should the opening sentence of a fundraising appeal letter be written?","Question",{"text":108,"@type":109},"Keep the opening sentence short and personal by using “you” and “I,” and clearly explain why you’re contacting the recipient.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What is the SMIT (single most important thing) in the letter?",{"text":113,"@type":109},"SMIT is the one key message you want to tell someone right now, ideally framed as a story about an individual.",{"name":115,"@type":106,"acceptedAnswer":116},"What does the reply device section aim to do?",{"text":117,"@type":109},"The reply device provides a practical way for the donor to post the gift, with no extra purpose beyond enabling the donation response.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},279818,1790740440,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":9,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":4},5909892079670,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","How To Write An  \nAnnual Fundraising Appeal Letter  \n.5 % Reraponsee of 4070%-   \nRenewal  \nThe reader is an  \nacquaintance.  \nWhat kind of letter am I going to write today...  \nAcquisition  \nThe reader is a  \nstranger.  \nA few questions your letter should answer...  \nd  \nPersonalization helps! d  \n1. The person’s name  \n2. The pronouns “you” and “I”  \n3. An audience attribute: “As a parent, you know...”  \n4. Geography: “As a resident of...”  \n5. Hand-written touches  \nDon’t forget to ASK!  \nKnow your  \nSingle Most ImportantThing  \n“Focus on the SMIT (single most important thing) you want to tell someone, right now. Ideally focused on a story about an individual.”  \n-Jonathon Graspas  \n Your Letter Checklist  \n\n|  |  Is the letter a conversation or a brochure? |\n| --- | --- |\n|  |  Is the opening sentence short? |\n|  |  Is it personal (“you” and “I”)? |\n|  |  Have I said why I’m here? (“I’m writing to you today because...”) |\n|  |  Does it make a promise? |\n|  |  Is there urgency? |\n|  |  Are there at least 3 asks? |\n|  |  Does it entertain (tell a story, offer news)? |\n|  |  Is the donor the hero? |\n\nReply Device:  \n“The reply device: the purpose is to provide a practical way for the donor to post the gift. Nothing else.”  \n-Jerry Huntsinger  \nYES! I’M A TRUE BELIEVER!  \n I want to buy   days of True Believer’s future at $131. TOTAL    \n I want to support a week for $   \n I’m so excited I’d like to support on day/month all year at $   \n I’m such a True Believer that I want a whole month at $   \n Date/s I’d like to put my name on: _ /_ /, 2013 (additional dates here:  )  \n I’d like to honor   ( please contact me to send my honoree a note )  \n YES! I’m a True Believer but I can’t buy a full day. Please accept my donation of   instead.  \n YES! I’m a True Believer and I would like to make monthly payments of    \n\n| YOUR INFO\u003Cbr>Name:  \u003Cbr>Address:  \u003Cbr>City:  \u003Cbr>State:   Zip:  \u003Cbr>Phone:  \u003Cbr>Phone:   | WAYS TO PAY\u003Cbr> Check-payable to True Believers.\u003Cbr> Credit card ( MC, VISA, AMEX, DISCOVER )\u003Cbr> Name as it appears on card:  \u003Cbr> Number:   Exp date:  \u003Cbr> Security Code:  \u003Cbr> [Visit www.truebelievers.org](Visit www.truebelievers.org) to donate online.\u003Cbr>May we publish your name in our donor list? Yes  No  |\n| --- | --- |\n\nDonor-centric reminder on a reply device:  \n“Our Companions Domestic Animal Sanctuary is solely supported by public contributions. Your involvement is critical to our work of drastically improving the standard of care for homeless pets. Thank you for being a part of this important mission.”  \nTom Ahern  \nBloomerang Communications Head Coach  \nAuthor of four books, Tom Ahern is considered one of the world’s top authorities on donor communications.  \n[https://bloomerang.co/resources/](https://bloomerang.co/resources/)","cbCaiqnBgM0Ib26A","https://ap.wps.com/l/cbCaiqnBgM0Ib26A","pdf",371795,"English","# Annual fundraising appeal letter writing\n## Letter checklist\n## Personalization and SMIT focus\n## Reply device and donor response","[{\"question\":\"How should the opening sentence of a fundraising appeal letter be written?\",\"answer\":\"Keep the opening sentence short and personal by using “you” and “I,” and clearly explain why you’re contacting the recipient.\"},{\"question\":\"What is the SMIT (single most important thing) in the letter?\",\"answer\":\"SMIT is the one key message you want to tell someone right now, ideally framed as a story about an individual.\"},{\"question\":\"What does the reply device section aim to do?\",\"answer\":\"The reply device provides a practical way for the donor to post the gift, with no extra purpose beyond enabling the donation response.\"}]","How to Write a Fundraising Letter Infographic - Annual Fundraising Appeal Letter | PDF",1789527971]