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Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews—none of it’s fun. But perhaps the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Indeed, in an age of digital communication, many might question whether you even need a cover letter anymore.  \nWhat the Experts Say  \nThe answer is yes.“Not sending a cover letter is a sign of laziness. It’s akin to making spelling and grammar mistakes in your résumé. You just don’t do it,” says Jodi Glickman, a communications expert and author of Great on the Job. John Lees, a UK-based career strategist and author of Knockout CV, agrees. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you, he explains.“It’s an opportunity to distinguish yourself,” Glickman adds. Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here’s how to give hiring managers what they’re looking for.  \nDo your research first  \nBefore you start writing, find out more about the company and the specific job you want. Look at the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn.“Do some research beyond reading the job description,” says Lees. Find out what challenges the company is facing and how your role would help address those. Knowing the company better also helps you decide on the right tone to use in your cover letter.“Think about the culture of the organization you’re applying to,” advises Glickman.“If it’s a creative agency, like a design shop, you might take more risks but ifit’s a more conservative organization, like a bank, you may hold back.”  \nOpen strong  \n“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’That’s a waste of text,” says Lees. Instead, lead with a strong opening sentence.“Start with the punchline—why this job is exciting to you and why you’re right for it,” says Glickman. For example, you might write,“I’m an environmental fundraising professional with more than 15 years of experience and I’d love to bring my expertise and enthusiasm to your growing development team.” Chances are the hiring manager or recruiter is reading a stack of these, so you want to catch their attention. But don’t try to be funny.“Humor can often fall flat or sound self-regarding,” says Lees. Stay away from common platitudes, too.“Say something direct and dynamic, such as ‘Before you read any further, let me draw your attention to two reasons why you might want to hire me….’  \nIf you have a personal connection with the company or someone who works there, also mention it in the first sentence or two. And always address your letter to someone directly.“With social media, there’s no excuse to not be able to find the name of a hiring manager,” says Glickman.  \nEmphasize your personal value  \nHiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention a trend that’s affected the industry. For example, you might write,“A lot of healthcare companies are grappling with how the changing laws will affect their ability to provide high-quality care.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment.  \nConvey enthusiasm  \nMake it clear why you want the position.“In today’s economy, a lot of people have the right skills, so employers want someone who really wants the job,” says Glickman.“Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’","cbCaif2uO8B1DWnY","https://ap.wps.com/l/cbCaif2uO8B1DWnY","pdf",139545,6,"English","# What the Experts Say\n# Do your research first\n# Open strong\n# Emphasize your personal value\n# Convey enthusiasm\n# Keep it short\n# When you can’t submit a cover letter\n# Principles to Remember","[{\"question\":\"Do you still need a cover letter for job applications?\",\"answer\":\"Yes. Experts argue that not sending one signals laziness, while including a well-written letter can help distinguish you, even if only a portion of applications are read.\"},{\"question\":\"How should you start a cover letter?\",\"answer\":\"Open with a strong first sentence that uses a clear punchline: why the job excites you and why you’re the right fit. Avoid wasting text that simply repeats what job you applied for.\"},{\"question\":\"What should you focus on after the opening?\",\"answer\":\"Highlight your personal value by linking your experience to the company’s work and challenges, then convey genuine enthusiasm. Keep the letter brief enough to be read at a glance and stay professional and authentic.\"}]","How to Write a Cover Letter - Key Principles to Remember | PDF"]