[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239302-105":53,"doc-detail-239302-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","how-to-nail-your-halloween-marketing-expenditure-and-design-templates","How to Nail Your Halloween Marketing - Expenditure and Design Templates","","A Halloween marketing guide supported by retail spending insights and practical print design concepts. It highlights UK Halloween expenditure trends, explains why consumers increasingly seek experience-driven retail and events, and connects seasonal categories to marketing opportunities. The document then retells Halloween folklore stories (Jack-O-Lantern and Zombies) to inspire themed visuals and messaging. It concludes with actionable tips on audience targeting, event hype, print trust, bold headers, and color choices for posters and invitations.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":26,"@type":70,"position":76},"https://docshare.wps.com/template/posters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/how-to-nail-your-halloween-marketing-expenditure-and-design-templates/239302/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/how-to-nail-your-halloween-marketing-expenditure-and-design-templates/239302.png","ImageObject",442,249,{"name":88,"@type":89},"Maeve","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-14","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What do the Halloween spending trends in the UK suggest for small businesses?","Question",{"text":109,"@type":110},"They show Halloween spend has exceeded £300 million since 2016, indicating an opportunity for small businesses to capture demand with timely Halloween marketing.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Why does the guide emphasize experience-driven events?",{"text":114,"@type":110},"Mintel’s Trend research is cited to show consumers crave retail experiences and events, making experience-focused promotions more likely to boost sales.",{"name":116,"@type":107,"acceptedAnswer":117},"What key design and messaging tips does the document provide for Halloween posters?",{"text":118,"@type":110},"It recommends tailoring designs to your target audience, creating hype with invitations, using bold headers, leveraging the trust people place in print, and choosing attention-grabbing Halloween colors.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},239302,1790460374,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":25,"category_name":26,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":101},5909877438554,"https://ap-avatar.wpscdn.com/avatar/5600025385ad2bf12a7?_k=1778553567797529272","Legendary Print Designs:  \nHow to Nail Your Halloween Marketing  \nExpenditure in mi l lion GBP  \n400  \n350  \n300  \n250  \n200  \n150  \n100  \n50  \n0  \nRetail expenditure on Halloween products in the United Kingdom (UK) from 2013 to 2017 (in million GDP)  \n2013 2014 2015 2016 2017  \nThere’s nothing scary about the ever-rising UK Halloween spend. With total Halloween spending exceeding £300 million since 2016, failing to seize this treat of an opportunity as a small business would definitely count as missing a trick!  \nAs expected, confectionary is the major bestseller, claiming top spot for biggest Halloween category in terms of volume sold.  \nHowever, Mintel’s Trend research discovered that consumers are craving retail experiences and experience-driven events – this means it’s the perfect chance for you to boost sales with Halloween marketing tactics that make your business stand out!  \nWhether you choose to offer customers a classic pumpkin carving class, a creepy cosmetics event or you just want to ‘spookify’ a wine list or food menu, we’ve created tons of new fangtastic free design templates and marketing advice you can really sink your teeth into!  \nInspired by the myths and folklore around our favourite Halloween traditions and classic characters, our spinetingling templates are sure to bolster your 2018 Halloween marketing, enhance your wicked advertising and delight your customers!  \nSo, settle down while you read all about the spooktacular stories that shroud our Halloween-inspired designs…  \nSource: Statistica, Mintel  \nJack-O-Lantern Legend  \nFrom the very start of October, we see a huge influx of a certain orange vegetable (fruit?) in every supermarket. Then as we approach All Hallows’ Eve, pumpkins start lighting up doorsteps all over the country, hollowed out and with ghoulish faces etched into them. But would you believe us if we told you we didn’t always carve faces out of pumpkins for Halloween?  \nOur first story comes from 18th century Ireland, and features a man called “Stingy Jack”. As his nickname suggests, Jack was a notorious miser – imagine the Halloween version of Scrooge – with a foul mouth and drunken tendencies.  \nAccording to the most famous version of this Irish myth, a drunken Jack came stumbling home one Halloween night only to be confronted by the Devil who’d heard of his ways and had come to collect his soul. Jack pleaded with the Devil to allow him one more drink, inviting the Devil to come along with him to the local pub. However, when the bill came Jack claimed that he had no money and insisted that the Devil pay their tab!  \nJack was an infamous trickster, and persuaded the Devil to shapeshift into a coin to pay for their drinks. However, once the Devil transformed into a coin, Jack popped him in his  \npocket next to his crucifix, meaning the Devil couldn’t escape. Jack made the Devil swear that he’d spare Jack’s soul for another 10 years.  \n10 years later, the Devil once again came to claim Jack’s soul. This time, Jack tricked the Devil into climbing a tree to fetch him an apple – a tree that was surrounded by crucifixes, therefore trapping the Devil yet again! Jack granted the devil his freedom on the promise that the Devil could never take his soul.  \nWhen Jack’s drinking caught up with him and he did die, he was, needless to say, denied access to heaven. But he couldn’t get into Hell either due to his previous deal with the Devil! With nowhere to go, Jack took out a turnip he had saved in his pocket, hollowed it out, filled it with Hell’s flames and lit his way as he wandered the earth forever.  \nTraditionally, the Irish would carve out turnips on Halloween to ward off evil spirits and keep Jack away, but when Irish immigrants went to America they switched to something that was native to the land: pumpkins!  \nEdit Template Now  \nHappy Halloween Template  \nUsing Stingy Jack as our (rather unlikely) muse, we’ve created a  \nset of templates that’s perfect for all your seasonal marketing:‘Happ","cbCaijg0Ej0P4pbv","https://ap.wps.com/l/cbCaijg0Ej0P4pbv","pdf",2271225,26,"English","# Jack-O-Lantern Legend\n## Happy Halloween Template\n## Halloween Marketing Tips\n# Zombies Legend","[{\"question\":\"What do the Halloween spending trends in the UK suggest for small businesses?\",\"answer\":\"They show Halloween spend has exceeded £300 million since 2016, indicating an opportunity for small businesses to capture demand with timely Halloween marketing.\"},{\"question\":\"Why does the guide emphasize experience-driven events?\",\"answer\":\"Mintel’s Trend research is cited to show consumers crave retail experiences and events, making experience-focused promotions more likely to boost sales.\"},{\"question\":\"What key design and messaging tips does the document provide for Halloween posters?\",\"answer\":\"It recommends tailoring designs to your target audience, creating hype with invitations, using bold headers, leveraging the trust people place in print, and choosing attention-grabbing Halloween colors.\"}]","How to Nail Your Halloween Marketing - Expenditure and Design Templates | PDF",1789147019]