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It then outlines step-by-step actions: researching peer nonprofits and industry benchmarks, auditing existing assets and donor data, estimating required outreach, identifying where target audiences engage, and mapping content by month and channel.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/how-to-create-a-nonprofit-content-strategy-marketing-calendar-step-by-step-guide/243474/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/how-to-create-a-nonprofit-content-strategy-marketing-calendar-step-by-step-guide/243474.png","ImageObject",442,249,{"name":42,"@type":43},"นรินทร์","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-20","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",15,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does “content” mean in a nonprofit marketing context?","Question",{"text":63,"@type":64},"Content is the core substance used to portray a topic across different marketing mediums, including emails, fliers, web pages, social media, and videos. 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If a content strategy is not mapped out, then you cannot identify what is working and what isn’t and you could end up spinning your wheels as you try to achieve your mission.  \nTherefore, a nonprofit’s content strategy needs to tie into the overall goals.  \nIf a content strategy is not mapped out, you can’t identify what is and isn’t working.  \nMany end up spinning their wheels this way when  \ntrying to content market.  \nExample:  \nMatching Goals to Content & Marketing  \nThe Goal  \nIf a nonprofit’s goal is to increase donations by 20%  \nthis year, the person in charge of content and marketing needs to identify ways to assist in this goal.  \nData Review  \nIf the nonprofit has  \nhistorical data, take a look at each marketing campaign from the past.  \nDid the direct mail campaign result in a lot of donations? How about an email campaign with an easy online  donation tool?  \nLet’s say the email marketing campaign resulted in 350 donations while the direct mail only brought in 50. Once you identify which marketing channels work best for the nonprofit, you can create a content strategy and set smaller marketing goals by medium to support the overall goal.  \nSubset Goal   \nIn this example, email  \nmarketing has worked better so the nonprofit then sets a subset goal of increasing the number of emails in the database by X. Yes, X because you haven’t done the research yet to figure out how many emails you need to reach the goal of increasing donations by 20% .  \nOther Variables  \nThere are variables that  \nmay make it hard to specify how many emails you’ll need to add to your database such as people who donate larger amounts of money and/or donate more frequently than others.  \nYou’ll need to complete the upcoming steps we will outline to come up with a comfortable number to set as the smaller marketing goal. If the nonprofit is brand new or you want to test out some new mediums, no worries, these steps will help everyone create a solid content strategy.  \nSteps to Create a Nonprofit Content  \nStep 01  \nStrategy  \nResearch Similar Nonprofits & Audit Your Content  \nResearching is the first step in being able to set specific marketing goals and a content strategy. Research similar nonprofits in your sector and in your community to see what is performing welland what isn’t.  \nMaybe you run a nonprofit that helps farm animals and there is a similar nonprofit two states over that is great on TikTok but struggling on LinkedIn. Take that research and use it as a guide to not put so much effort into a LinkedIn strategy (UG HINT-you don’t have to do it ALL. Being successful at a few things is better than being mediocre at all the things) .  \nDon’t forget to research industry benchmarks for things like email click through rates and social media engagement rates-you can use these to help set goals as well!  \nOnce you’ve researched outside your organization, look inward and start auditing your marketing mediums to have full insights into all of the current content.  \nDon’t just look at what was published or released-check the cloud or computer storage for unused content pieces from former employees as well as yourself!  \nMake sure to also understand the donor data you have on past ma","cbCaigepLsnq5hVU","https://ap.wps.com/l/cbCaigepLsnq5hVU","pdf",1480939,"English","# What is Content?\n## Content must tie into overall goals\n# Matching goals to content & marketing\n## Data review\n## Subset goal and other variables\n# Steps to create a nonprofit content\n## Step 01 - Strategy\n## Step 02 - Identify where your target audience is going\n## Step 03 - Map out content by month & channel","[{\"question\":\"What does “content” mean in a nonprofit marketing context?\",\"answer\":\"Content is the core substance used to portray a topic across different marketing mediums, including emails, fliers, web pages, social media, and videos. It also includes the written “copy” inside each marketing material.\"},{\"question\":\"Why must a nonprofit content strategy tie into overall goals?\",\"answer\":\"Without a linked strategy, nonprofits cannot identify what is working versus what isn’t, leading to wasted effort while trying to achieve their mission. The strategy ensures content supports measurable outcomes.\"},{\"question\":\"How does historical data help set a content strategy and marketing goals?\",\"answer\":\"By reviewing past campaigns, nonprofits can compare results by channel (e.g., email vs direct mail) and calculate performance rates such as donation outcomes. This supports estimating how many new contacts are needed to reach fundraising targets.\"}]","How to Create a Nonprofit Content Strategy & Marketing Calendar - Step-by-Step Guide | PDF",1789204403,6]