[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-351909-105":53,"doc-detail-351909-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","how-to-create-a-marketing-plan-2019-step-by-step-guide","How to Create a Marketing Plan - 2019 - Step-by-Step Guide","","Marketing plan guidance for small business owners focusing on turning marketing ideas into budget-aligned action. It explains how a marketing plan clarifies target customers, outreach methods, and measurement, and how it complements a broader business plan. The outline covers SMART goals, writing a business summary, defining an ideal customer, and designing strategy through the four customer-journey segments: Awareness, Action, Loyalty, and Advocacy, including tactics such as advertising, events, website, SEO, PPC, social media, and social buying.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/how-to-create-a-marketing-plan-2019-step-by-step-guide/351909/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/how-to-create-a-marketing-plan-2019-step-by-step-guide/351909.png","ImageObject",442,249,{"name":88,"@type":89},"Rhys","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-31","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":20},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"Why is a marketing plan important for small businesses?","Question",{"text":108,"@type":109},"It helps define target customers, outreach approaches, and how to measure results. 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You also know marketing is important for engaging and retaining existing customers. But how do you put your ideas into action and, more importantly, fit them into your budget? You start with a marketing plan.  \nA marketing plan helps define your target customer, how to reach them, and how to measure the effectiveness of your strategies. While a business plan helps get the ball rolling, a marketing plan serves as an actionable extension that will evolve alongside your business.  \nThe good news—creating your first marketing plan and budget is simpler than you think. Plus, MINDBODY’s here to help you every step of the way.  \nTo get started, download a copy of our free Marketing Plan Template and fill it out as you read along.  \nDefining your goals  \nWhen drafting your marketing plan, the first thing you’ll want to consider is what you aim to accomplish. Do you want to attract new customers to your business? Grow a specific service category? Improve retention? Your overarching goals are important; they’ll guide your marketing plan.  \nStart with three S. M. A. R.T. (specific, measurable, attainable, relevant, timebound) goals. For example: “Grow new clients by 5% each month by the end of the first quarter.”  \n[mindbodyonline.com/marketing](mindbodyonline.com/marketing)   \nBusiness summary: Who are you?  \nWith goals in mind, write a brief summary of your business to guide your marketing strategy. Consider the following questions:  \n• Where are you located?  \n• What services do you provide?  \n• How do you stand out from the competition in your area?  \n• How can you improve?  \nTarget market: Who’s your ideal customer?  \nNow that you have a good overview of your business, you’ll want to focus on what matters most: your customers.  \nStart by defining them. Who are they? What motivates them? How can you best serve them? By knowing who you want to attract to your business, you’ll be able to tailor your services and determine the most effective marketing efforts. Answer the following questions:  \n• How old are they?  \n• Where do they live?  \n• Where do they work?  \n• What do they value?  \n• What problems do they have?  \n• How can I help them fix their problems?  \n[mindbodyonline.com/marketing](mindbodyonline.com/marketing)  \nStrategy: How will you reach your target customer?  \nOnce you’ve defined your target audience, you’re ready to outline how you’ll attract and convert them. This includes four segments of marketing—Awareness, Action, Loyalty, and Advocacy—and includes targeting techniques for each step of their customer journey. This will likely be the bulk of your plan.  \nAwareness: Help new customers find your business  \nHow will prospective customers discover your business? From your website to in-person events, there are a variety of ways to catch their attention. Depending on your target customer(s) and budget, you’ll want to use a combination of the following:  \nTraditional advertising: Many businesses use flyers, billboards, radio, or print ads to drive awareness in their local communities. If you’re thinking about placing a print ad, confirm the publication’s demographic to ensure its readership aligns with your target customer. Consider offering a unique promotion in your ads to entice customers and help track your results. If you’re a MINDBODY customer, setting up a promo code in the software is simple, and helps you immediately tap into a network of people looking to book their next service or class.  \nEvents: Pop-up events and open houses are unique and interactive ways to spread the word about your business. Pop-up events hosted in booth spaces, kiosks, or vacant retail spaces help get your name out there to customers who haven’t heard of your business. Open houses invite potential customers into your location with free services or classes, discounts, raffles, and the like.  \n[mindbodyon","cbCaimomHWWBAivB","https://ap.wps.com/l/cbCaimomHWWBAivB","pdf",1859144,"English","# Why a marketing plan is important?\n## Defining goals\n## Business summary and target market\n## Strategy: reaching the target customer\n## Awareness tactics\n## Action: converting prospects","[{\"question\":\"Why is a marketing plan important for small businesses?\",\"answer\":\"It helps define target customers, outreach approaches, and how to measure results. It also provides an actionable plan that can evolve with the business.\"},{\"question\":\"What goals should a marketing plan start with?\",\"answer\":\"Start with three SMART goals that are specific, measurable, attainable, relevant, and timebound. They guide the overall direction of the marketing plan.\"},{\"question\":\"What are the four segments of the marketing strategy framework described?\",\"answer\":\"The framework uses Awareness, Action, Loyalty, and Advocacy to map tactics across the customer journey.\"}]","How to Create a Marketing Plan - 2019 - Step-by-Step Guide | PDF",1790096481]