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Zhu  \nMarketing Manager, Axial  \nKateri Zhu supports Axial’s marketing efforts to investment bankers, advisors, private equity funds, mezzanine capital providers, strategics, and other capital providers. Prior to Axial, she was a private equity associate responsible for evaluating and executing take-­‐private transactions at Mill Road Capital. Previously, Kateri worked as an investment banker in the Healthcare group at Morgan Stanley in New York City. She holds a B.A., phi beta kappa, cum laude, in Political Science and Economics from Duke University.  \n4  \nHow to Calculate Your ROI on Networking Events  \nOverview: The Question  \n• Types of networking events:  \n– Conferences, summits, tradeshows, roundtables, dinners, receptions  \n• Exactly how much is networking, or the lack thereof, accelerating or decelerating your business?  \n• How do you calculate the actual dollars gained from attending networking events?  \n• Is it possible to quantify the return on new contacts, relationships, and interpersonal interactions?  \n5  \nHow to Calculate Your ROI on Networking Events  \nOverview: The Answer  \n• The answer:  \n– It’s difXicult but it’s certainly possible  \n– We started by distilling the hard and soft elements of networking costs and gains into the calculator  \n• The warning:  \n–A useful return metric won’t come without some care and thought around the assumptions  \n• The objective:  \n– Calculate your ROI (%) and net generated value ($) on attending networking events  \n6  \nHow to Calculate Your ROI on Networking Events  \nFont Colors in the Template  \n• Yes, they mean something  \n• Color coding:  \n– Blue = input  \n– Black = calculation  \n• All the inputs have been cleared out  \n• This means that your job is to input your Xigures into the empty cells  \n7  \nHow to Calculate Your ROI on Networking Events  \nUnits in the Template  \n• The template is formatted to show units automatically  \n– For example, type “10000” into cell C6 and it will show as $10,000.00  \n– For another example, type “8” into cell C8 and it will show as 8 employees  \n• All the cells have been formatted, so you should not be using any units, dollar signs, or symbols of any type  \n• This means that you should complete the entire template with your number keys, 0 through 9  \n8  \n• If an investment doesn’t have a positive ROI or there are other opportunities with a higher ROI, then the investment should not be undertaken  \nHow to Calculate Your ROI on Networking Events  \nROI defined  \n• Return on Investment: a performance measure used to evaluate the efXiciency of an investment  \n• To calculate: the beneXit (return) of an investment is divided by the cost of the investment  \nROI = (Gain from Investment – Cost of Investment)  \nCost of Investment  \n• The result is expressed as a percentage or ratio  \n9  \nHow to Calculate Your ROI on Networ","cbCain0yTldn9KAS","https://ap.wps.com/l/cbCain0yTldn9KAS","pdf",1026364,28,"English","# Overview: The Question\n## Types of networking events\n## Calculating dollars gained and returns on contacts\n# Overview: The Answer\n## ROI difficulty and use of assumptions\n## Objective: ROI (%) and net value ($)\n# Font Colors in the Template\n## Blue inputs vs black calculations\n# Units in the Template\n## Automatic formatting and correct number entry\n# ROI defined\n## Return on Investment formula and cost of investment\n# Gameplan\n## Estimate costs, estimate gains, combine","[{\"question\":\"What is the main goal of the webinar about networking event ROI?\",\"answer\":\"To calculate ROI (%) and net generated value ($) from attending networking events using a downloadable ROI Excel template. It covers both the theory and a start-to-finish example with detailed inputs.\"},{\"question\":\"Who is the webinar intended for?\",\"answer\":\"It targets intermediaries, product providers, capital providers, and company management roles such as CEOs, CFOs, COOs, and finance leaders. Examples include investment bankers, advisors, private equity funds, lenders, and strategic acquirers.\"},{\"question\":\"How does the template guide users on what to enter?\",\"answer\":\"Inputs are color-coded in blue while calculations are in black. Users should clear any pre-filled inputs and enter figures only as numbers without adding units, dollar signs, or symbols.\"}]","How to Calculate Your ROI on Networking Events - Presentation webinar ROI template tutorial | PDF",1789270890,10]