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It highlights why recruiters and hiring managers still value cover letters alongside resumes, supported by survey statistics. The session explains when a cover letter is needed, what key information staffing firms and hiring teams look for, and how to tailor content to the specific job description. 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It should be focused, short, personalized, and centered on accomplishments and results rather than personal qualities.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},255720,1790006417,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":30,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":42,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":8},2336474466412,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","APA | How Did You Get That Job?  \nMake Your Cover Letter Count  \nin Your Job Search  \nAnne Hull, M.Ed., Career Strategist  \n[anne@hullstrategies.com](anne@hullstrategies.com)  \nAPA | How Did You Get That Job?  \nAnne Hull, M.Ed. , Career Strategist  \nMake Your Cover Letter Count in Your Job Search  \n• …is President of Hull Strategies, LLC  \n• … established and managed a top-ranked college career resource center and was affiliated with a national outplacement firm for 12 years.  \n• … co-developed CareerScope for AAAS Fellows and Winning Strategies for Mature Job Seekers and PhDs at the Crossroads for career coaches on  \n[CareerPlanningAcademy.com](CareerPlanningAcademy.com)  \n• … is an invited speaker for six years with APA PsycCareers APA International Conference.  \n• … worked with NASA/Goddard engineers and scientists for five years and with PhDs in other fields.  \n• …Served as President of DC American Career Professionals International and is a member of NCDA, Career Directors International, Career Thought Leaders and Maryland Career Development Association.  \nHeadshot  \nAPA | How Did You Get That Job?  \nWebinar Objectives  \n• Make a Cover Letter work for you  \n• Analyze a Job Description  \n• Write for the right audience  \n• Recruiters  \n• Hiring Managers  \n• Format an enticing letter-Options  \nAPA | How Did You Get That Job?  \nPoll:  \nDoes anyone read a cover letter anymore?  \n􀂉 Yes  \n􀂉 No  \n􀂉 Sometimes  \nAPA | How Did You Get That Job?  \nThe stats…  \n􀂃 74% of recruitment decision-makers prefer cover letters apart from resumes .  \n􀂃 72% of recruiters still expect cover letters even if the job ad states they’re optional.  \n􀂃 53% of employers feel a resume alone is not enough to get noticed, while 49% of HR managers said that including a cover letter is the second-best way to call attention to your resume, behind customizing that resume for the job.  \n– [CareerBuilder.com](CareerBuilder.com)  \nAPA | How Did You Get That Job?  \nPoll: When do you need a cover letter?  \n􀂉 When the job application tells you to include a cover letter  \n􀂉 If someone referred you to the job  \n􀂉 When you know the hiring manager by name or have an existing relationship  \n􀂉 If there is a gap in your experience All the above  \nWhat other times?  \nAPA | How Did You Get That Job?  \n-survey by OnePoll on behalf of ResumeLab  \nAPA | How Did You Get That Job?  \nRecruiters/Staffing Firms want to know…  \n• Years of experience  \n• Core competencies  \n• Specialization (industry)  \n• Type of companies that interest you  \n• Salary expectations  \n• Availability to begin the new job  \n• Where you are willing to work  \n49% of recruiters prefer the cover letter in the email body. 42% prefer a cover letter attached as a separate document.  \nAPA | How Did You Get That Job?  \nHiring Managers want to know…  \n• You understand the organization’s needs  \n• Why you want to work with us  \n• Why you are the best fit for the position  \n• What unique elements you bring and how that helps their team| organization  \nAPA | How Did You Get That Job?  \nDo’s and Don’ts  \n• Send to Recruiter or Hiring manager, not job board  \n• Keep it focused, short, and personalized  \n• Research on the company’s recent projects and achievements, and briefly describe what stunned you the most and why you want to work exactly there . Show your interest in the position .  \n• Match your skills and experience with the key words and phrases in the job description  \n• Focus on accomplishments and results  \n• Ask for what your want—an interview!  \n• Its not about you, it’s about the employer’s needs  \n• Don’t list your personal qualities, describe the benefits an employer will get if they hire you  \n• Don’t exaggerate  \n• Take out ~~all of the ~~superfluous words and phrases; Remove ~~the strings of~~ eye-glazing words","cbCaikPTBBYK6vsV","https://ap.wps.com/l/cbCaikPTBBYK6vsV","pdf",5339580,"English","# Webinar Objectives\n## Make a Cover Letter work for you\n## Analyze a Job Description\n## Write for the right audience\n# Polls and Key Stats\n## Does anyone read a cover letter anymore?\n## When do you need a cover letter?\n# What Recruiters/Staffing Firms Want to Know\n# What Hiring Managers Want to Know\n# Do’s and Don’ts","[{\"question\":\"Why do cover letters still matter in a job search?\",\"answer\":\"Recruitment decision-makers and recruiters continue to prefer cover letters alongside resumes, and many still expect them even when ads say they are optional. Employers also report that a resume alone may not be enough to get noticed.\"},{\"question\":\"When should you include a cover letter?\",\"answer\":\"Include it when the application requests one, when you were referred, when you know the hiring manager or have an existing relationship, or when there is a gap in your experience. Additional situations are also addressed in the session.\"},{\"question\":\"What should a strong cover letter focus on?\",\"answer\":\"A strong cover letter should show you understand the organization’s needs, explain why you want to work there, and prove best-fit alignment. It should be focused, short, personalized, and centered on accomplishments and results rather than personal qualities.\"}]","How Did You Get That Job? - Make Your Cover Letter Count in Your Job Search | PDF",1789292239]