[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253941-105":53,"doc-detail-253941-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","hotel-email-marketing-benchmark-report-2019","Hotel Email Marketing Benchmark Report 2019","","Annual benchmark analysis of hotel email marketing performance, produced by Revinate, based on nearly 226 million emails across regions and property sizes. The report evaluates key questions such as average open rates, click rates, and bookings, and examines how database size and data quality influence deliverability and sender reputation. It highlights growing engagement year over year, explores why email remains the strongest ROI channel, and outlines practical guidance on building databases, segmentation, campaign execution, and timing.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/hotel-email-marketing-benchmark-report-2019/253941/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/hotel-email-marketing-benchmark-report-2019/253941.png","ImageObject",442,249,{"name":88,"@type":89},"Riley West","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",19,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the main purpose of the Hotel Email Marketing Benchmark Report 2019?","Question",{"text":109,"@type":110},"It benchmarks hotel email campaign performance to help hoteliers understand average engagement metrics, database expectations, and how their efforts compare across regions and competitors.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How many emails are analyzed in the 2019 benchmark study?",{"text":114,"@type":110},"The report analyzes close to 226 million emails from hotels of all sizes across all regions.",{"name":116,"@type":107,"acceptedAnswer":117},"Why does the report emphasize database growth and data quality?",{"text":118,"@type":110},"It argues that increasing guest profiles supports more direct bookings and revenue, while removing duplicates and junk emails protects deliverability and sender rating by preventing spam filter issues.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253941,1791734142,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},1099523885074,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","2019  \nHotel Email Marketing Benchmark Report  \nTable of Contents  \n01 Introduction  \n02 Database Size  \n03 Segmentation  \n04 Campaign Performance  \n05 When to Send  \n06 Email Clients & Devices  \n07 Conclusion  \n01 Introduction  \nOnce a year, Revinate takes a deep dive into the performance of email campaigns from hotels across the globe to better understand the state of hotel email marketing. We look at every aspect of these email campaigns and provide benchmarksto help you understand your own email marketing efforts. We answer questions such as: What’s the average open rate for email campaigns? What kind of click rates and bookings are other hoteliers getting? How large should your database be? All of the questions you should be asking as a hotel email marketer. We cover regional differences in benchmarks as well, so you can compare yourself to your competition across the street or around the world.  \nWe analyzed close to 226 million emails from hotels of all sizes and in all regions, and this year, we found that engagement rates are continuing to grow year over year, providing more evidence that email provides the best ROI of all channels in the hospitality industry. While there is often talk of how privacy laws like GDPR have changed marketing, the truth is that consumers still like to get relevant emails from brands they do business with. If you’re looking for a way to drive customer lifetime value, look no further than email.  \nTIP: Learn how GDPR affects your hotel and how to ensure compliance in our Hotelier’s Guide to GDPR.  \nWe hope that the benchmarks we provide help hoteliers derive insight into their email marketing performance and find ways to make the most of every guest.  \nREVINATE: Revinate Marketing seamlessly integrates with your Property Management System (PMS) to send personalized campaigns and track real-time results.  \nThe Case for Email  \nWhile email marketing has been around for decades, the emails that companies send today hardly resemble those from even ten years ago. The days of blasting emails to your entire database are long gone. Today, with a Hotel CRM like Revinate Marketing, hoteliers can send highly personalized emails timed to coincide with key milestones in the traveler’s journey. With just a little bit of creativity and a CRM to segment your database and automate messages, anyone can become a successful email marketer.  \nTIP: Learn what it takes to boost loyalty, guest engagement and revenue with email marketing. Check out the Ultimate Guide to Email Marketing.  \n4  \nWhy Email Marketing is a Marketing Workhorse  \nMillennials  \nThis may come as a surprise, but millennials lead the way in making purchasing decisions based on email. Research shows that they already comprise over one-third of the world’s hotel guests, with predictions that they will reach over 50% by 2020. Connecting with this segment is critical for long-term success.  \nMeasurable  \nAnother benefit of email marketing is that it’s easy to test and improve over time. Email marketing solutions allow marketers to measure open and click-through rates. And, if an email solution is integrated with the PMS, hoteliers can easily attribute bookings and upsell revenue to the email campaign.  \nPersonalized  \nEmail is a compelling channel for hotel marketers because it allows those with information-rich databases like the PMSto segment their audiences and send targeted messages that are proven to get better results than generic emails.  \nHighest ROI  \nFinally, email continues to deliver the highest ROI—more than four times higher than other marketing channels  \nincluding social media, direct mail and  \npaid search (source: DMA and Demand Metric).  \n5  \n02 Database Size  \nHoteliers looking to drive direct room bookings or ancillary revenue need to focus on continuously growing their databases. We suggest that you collect guest data when guests want to share it. For example, ask guests to complete a preferences questionnaire pre-arrival or col","cbCaii1mrXT4qeQJ","https://ap.wps.com/l/cbCaii1mrXT4qeQJ","pdf",1578217,22,"English","# 01 Introduction\n## The Case for Email\n## Why Email Marketing is a Marketing Workhorse\n# 02 Database Size\n## Database Size by Region\n# 03 Segmentation\n## Connecting Email to the Hotel PMS","[{\"question\":\"What is the main purpose of the Hotel Email Marketing Benchmark Report 2019?\",\"answer\":\"It benchmarks hotel email campaign performance to help hoteliers understand average engagement metrics, database expectations, and how their efforts compare across regions and competitors.\"},{\"question\":\"How many emails are analyzed in the 2019 benchmark study?\",\"answer\":\"The report analyzes close to 226 million emails from hotels of all sizes across all regions.\"},{\"question\":\"Why does the report emphasize database growth and data quality?\",\"answer\":\"It argues that increasing guest profiles supports more direct bookings and revenue, while removing duplicates and junk emails protects deliverability and sender rating by preventing spam filter issues.\"}]","Hotel Email Marketing Benchmark Report 2019 | PDF",1789272148,8]