[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-259345-105":53,"doc-detail-259345-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","holistic-wellbeing-beyond-beauty-capstone-white-paper","Holistic Wellbeing - Beyond Beauty - CAPSTONE WHITE PAPER","","The U.S. beauty industry is entering a new era shaped by evolving consumers who prioritize physical and mental well-being. To meet renewed needs, beauty must redefine its purpose beyond vanity and transactional selling, moving past topical, beyond transparency, and beyond traditional retail approaches. Changing behavior will reshape short- and long-term business models, emphasizing essential wellness products as the new definition of luxury post-COVID-19. Digital selling and science-based, trusted guidance enable virtual intimacy and relationship-driven concierge service.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/holistic-wellbeing-beyond-beauty-capstone-white-paper/259345/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/holistic-wellbeing-beyond-beauty-capstone-white-paper/259345.png","ImageObject",442,249,{"name":88,"@type":89},"Hazel","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-06","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What shift is the paper calling for in the beauty industry’s purpose?","Question",{"text":108,"@type":109},"It argues beauty must prioritize humanity and holistic health over vanity, moving beyond topical and transactional approaches toward relationship and service.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the paper describe luxury evolving after COVID-19?",{"text":113,"@type":109},"Luxury will be altered by disposable income shifting toward wellness-oriented products, with digital selling driving luxury beyond its traditional model and merging with mass.",{"name":115,"@type":106,"acceptedAnswer":116},"What role does technology and service play in the proposed new selling model?",{"text":117,"@type":109},"Technology is positioned as the connector enabling virtual intimacy, while a Professional Health Concierge guides consumers toward more holistic health, wellness, and beauty routines.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},259345,1791739052,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141,"preview_page_count":4},137441390410,"https://ap-avatar.wpscdn.com/avatar/2000252f4ab5702993?_k=1776741390130283984","Holistic Wellbeing: BEYOND Beauty  \nCAPSTONE WHITE PAPER  \nNaira Aslanian (Johnson&Johnson), Samantha Bort (L’Oréal USA), CJ Browne (L’Oréal USA), Alexandra Cassar (International Flavors & Fragrances), Marissa Cassidy (The Estee Lauder Companies), Megan Greenhalgh (Unilever), Adriana Harmon (L’Oréal USA), Leanne Hug  \n(Coty), Jessica Luc (Symrise), Brianna Picciuto (Unilever)  \nThis 2020 Capstone research paper is the work of graduate students, and any reproduction or use of this material requires written permission from the FIT CFMM Master ’s Degree Program.  \nABSTRACT  \nThe U.S. beauty industry has entered a new era of the evolving consumer who prioritizes a happy and fulfilled life through physical and mental well-being. To cater to the renewed consumer needs, the beauty industry will need to redefine its purpose, prioritizing humanity over vanity. In order to survive and thrive, the industry will need to go beyond topical, beyond transactional, beyond transparency, and beyond traditional ways of selling.  \nShifting consumer behavior and preference will overhaul traditional ways of doing business in the short and long-term for beauty companies. Consumers will identify products and services as essential and nonessential, placing emphasis on essential products that promote health and wellness. In a post-COVID-19 era, the concept of luxury will be altered, with disposable income shifting towards wellness-oriented products becoming the new luxury. Increased dependency on digital selling platforms will drive luxury to go beyond its traditional selling model, merging with mass. The need to provide consumers with high-touch service offerings will drive beauty brands and retailers to create virtual intimacy via technology. The consumer need for science-based products and trusted service will lead to a new selling model that goes beyond transaction and towards relationship and service based, where the Professional Health Concierge guides consumers to more holistic health, wellness, and beauty routines.  \nHowever, for beauty to move beyond its traditional purpose and function, several factors will need to take place. Mergers and acquisitions will need to move towards the marriage of the beauty, health, and wellness sectors, reflecting the portfolio of Johnson & Johnson. Technology will need to become the ultimate connector that brands use to create intimacy and connection. A new marketing model of the infinite consumer will need to take center stage, focusing on emotions through a shared interpersonal and purposeful relationship with consumers. Connection and trust will be the key factors in taking beauty beyond vanity to humanity.  \nCONTENTS  \nINTRODUCTION ......................................................................................................................4  \nMETHODOLOGY .....................................................................................................................4  \nBEAUTY & WELLNESS THROUGHOUT HISTORY ............................................................. 5  \nTHE U.S. CONSUMER..............................................................................................................6  \nNation in Despair .................................................................................................................... 6  \nThe Sick-Care Nation..............................................................................................................9  \nAspirational Longevity.......................................................................................................... 10  \nEvolving Male Consumer...................................................................................................... 11  \nINDUSTRY .............................................................................................................................. 12  \nBeauty Redefined .................................................................................................................. 12","cbCaipwT1FcAInIx","https://ap.wps.com/l/cbCaipwT1FcAInIx","pdf",657033,38,"English","# INTRODUCTION\n# METHODOLOGY\n# BEAUTY & WELLNESS THROUGHOUT HISTORY\n## Nation in Despair\n## The Sick-Care Nation\n## Aspirational Longevity\n## Evolving Male Consumer\n# INDUSTRY\n## Beauty Redefined\n## Essential & Nonessential Beauty Products\n## Beauty Spiritualization\n## The Rise of Psychedelic Wellness\n## Mergers & Acquisitions\n# RETAIL\n## Beauty Unification\n## The New Retail Model for Lux: Digital Distribution\n## The New Selling Model\n## The New Epicenter: Home\n# TECHNOLOGY TAKING BEAUTY BEYOND\n# CONCLUSION\n# BIBLIOGRAPHY","[{\"question\":\"What shift is the paper calling for in the beauty industry’s purpose?\",\"answer\":\"It argues beauty must prioritize humanity and holistic health over vanity, moving beyond topical and transactional approaches toward relationship and service.\"},{\"question\":\"How does the paper describe luxury evolving after COVID-19?\",\"answer\":\"Luxury will be altered by disposable income shifting toward wellness-oriented products, with digital selling driving luxury beyond its traditional model and merging with mass.\"},{\"question\":\"What role does technology and service play in the proposed new selling model?\",\"answer\":\"Technology is positioned as the connector enabling virtual intimacy, while a Professional Health Concierge guides consumers toward more holistic health, wellness, and beauty routines.\"}]","Holistic Wellbeing - Beyond Beauty - CAPSTONE WHITE PAPER | PDF",1789331870,13]