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To add some clarity to the chaos, take a moment to think about what you are aiming to accomplish through your communications work and what your plan is to achieve it. These two questions are the building blocks of what a communications plan is.  \nA communications plan not only helps build an effective blueprint on what your content on social media will look like and achieve, but it also sets the tone and direction. To help your organization get started in the process of crafting a communications plan, we created this toolkit to to help you find meaning in your online messaging so it is clear, cohesive and creative!  \nWhat are the benefits of developing  \na communications plan?  \n03  \nQuestions to get you started  \nThere is no clear cut process to follow when developing your communications plan, but use the following questions and tools to get some ideas flowing. We will get into specifics on some of these questions later in the toolkit.  \n1. What is your purpose?  \n2. What does your current communication's strategy look like?  \n3. Who is your 4. What are your main audience? communications goals?  \n5. What resources do 6. What is the main message you have? of your content?  \n7. Have you created an 8. How will you evaluate action plan or social your strategy?  \nmedia calendar?  \nHelpful resources for developing a roadmap:  \nCommunity Toolbox: Developing a Plan for Communication  \nStrategic Communications Planning eBook  \nStrategic Communications Planning   \n04  \nUnderstand the language of goal-setting  \nOne of the most important aspects of developing an effective communications plan is goal setting. Here is an example of a framework you can you can use to develop communications goals for your organization's work.  \nGOAL: A goal is a broad primary outcome. Normally there is no measurement in the goal, and it only gives you the general direction of what you want your content to accomplish.  \nIncrease engagement with partnerson Facebook  \nOBJECTIVE: An objective is a measurable, specific step you take to achieve a strategy. It helps quantify the goal and sets a target so that the strategy can be planned around it.  \nGet partners to like/comment/reshare at least 50% of my monthly Facebook content  \nSTRATEGY: A strategy is an approach you take to achieve the goal or how your goal is going to be achieved.  \nTag relevant project partners in social media posts, like/comment/reshare their posts, send direct messages  \nTACTIC: A tactic is a tool you use in pursuing the objective associated with your strategy. Tactics are the “what’s” of the equation and represent action.  \nUse Canva to create content my partners will want to engage with  \n05  \nHow should your goals progress over time?  \n Stage 1: Activity-Based Goals  \n Start off by focusing goals on your activity  \n Stage 2: Audience-Building Goals  \n Progress to centering your goals to be more around your audience  \n Stage 3: Engagement Goals  \n Finally, think about increasing engagement by setting goals for metrics  \nAdditional types of goal setting strategies:  \n7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media  \nExamples of goal progression:  \nActivity-Based Goals  \nAudience-Building Goals  \nEngagement Goals  \nnumber of blog posts per month, tweets per day  \nnumber of email subscribers to the blog, and followers on LinkedIn, Twitter, etc.  \nthe social reach of your content, and retweets, mentions, likes, and comments  \nFor more tips on setting social media goals,  click here  \n06  \nCreating an action plan  \nOnce you've pinpointed what you want to accomplish with your communications content, it is time to think about what yourmessage is, who your audience is and through which channels you are going to be disseminating content.  \n\n| Audience | You need to understand your core audience (personas, pro","cbCaimadCM0HoSoH","https://ap.wps.com/l/cbCaimadCM0HoSoH","pdf",396362,9,"English","# Why develop a communications plan?\n## Questions to get you started\n## Understand the language of goal-setting\n## How should your goals progress over time?\n## Creating an action plan\n## Planning to evaluate","[{\"question\":\"What is the purpose of developing a communications plan?\",\"answer\":\"A communications plan clarifies what social media content should look like, sets tone and direction, and helps turn online messaging into a clear, cohesive and creative approach.\"},{\"question\":\"How do goals, objectives, strategy, and tactics differ?\",\"answer\":\"A goal is a broad outcome with general direction; an objective is measurable and specific; a strategy is the approach to achieve the goal; and a tactic is the concrete action tool used to pursue the objective.\"},{\"question\":\"What are common stages for goal progression over time?\",\"answer\":\"The guide outlines three stages: Activity-Based Goals, Audience-Building Goals, and Engagement Goals, moving from focusing on activities to centering goals on audience and finally increasing engagement via metrics.\"}]","HCCC Communications Planning Guide - March 2021 - Communications Planning Toolkit | PDF",1789277425]