[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-244284-105":3,"doc-detail-244284-en":80,"detail-sidebar-cat-1-en-105":95},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","guide-to-media-buying-at-gcis","Guide To Media Buying at GCIS","","This document, titled \"Guide To Media Buying at GCIS,\" outlines the comprehensive process for media buying within the Government Communication and Information System (GCIS). It details the end-to-end workflow, starting from the initial client brief and acknowledging its receipt within 12 hours. The guide then elaborates on the financial management process, including the transfer of funds into a GCIS suspense account or the submission of a commitment letter from the client department's CFO. It further describes the media buying and placement process, which involves GCIS developing a media strategy and proposal within 24 hours, negotiating rates and discounts with media owners, and managing flighting and material deadlines. The document also covers post-purchase management, including obtaining proof of flighting and assisting with invoice payments, followed by a post-campaign analysis to assess objective achievement and provide future recommendations. Contact details for relevant personnel, Piwe Motshegoa, motlatso@gcis.gov.za, and kingsley@gcis.gov.za, are provided for further inquiries.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/general/","General",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/guide-to-media-buying-at-gcis/244284/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/guide-to-media-buying-at-gcis/244284.png","ImageObject",442,249,{"name":42,"@type":43},"Riley West","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-20","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":26},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"What is the initial response time for a client brief at GCIS?","Question",{"text":62,"@type":63},"GCIS responds to client briefs within 12 hours to acknowledge receipt.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"What are the payment options for clients once a media schedule is approved?",{"text":67,"@type":63},"Clients can either transfer funds into the GCIS suspense account and provide proof of payment, or provide a commitment letter from their CFO stating when the funds will be available.",{"name":69,"@type":60,"acceptedAnswer":70},"What activities are involved in the media buying and placement process?",{"text":71,"@type":63},"This process includes rate and discount negotiations with media owners, managing flighting and material deadlines, and identifying availability and alternative placements to meet client objectives.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},244284,1789215113,{"code":4,"msg":81,"data":82},"success",{"doc_id":78,"user_id":83,"nickname":42,"user_avatar":84,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":86,"file_id":87,"file_url":88,"file_type":89,"file_size":90,"view_count":26,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":22,"language":91,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":92,"faqs":93,"seo_title":94,"seo_description":12,"update_tm":79,"read_time":4},1099523885074,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",158,"Guide To Media  \nBuying at GCIS  \nBy Piwe Motshegoa [Piwe@gcis.gov.za](Piwe@gcis.gov.za)  \n1. Entry level to GCIS system  \n2. Financial management Process  \n3. Media Buying & Placement Process  \n4. Post Purchase Management Process  \nBrief from Client emailed on official template  \nGCIS responds to Client within 12hrs to acknowledge brief  \nGCIS Traffic Officer will assign the campaign to a Media Strategist and/or Planner  \nGCIS will develop a Media Strategy and/or Plan within 24hrs  \nGCIS will send the media proposal to clients  \nGCIS will contact client to discuss the media proposal and address any queries  \nClient will approve the media proposal in writing, giving GCIS approval to do media buying on their behalf  \nOnce schedule has been approved, client department has to transfer funds into the GCIS suspense account and send proof payment  \nOR  \nThe client department’s CFO to write a commitment letter, stating when the funds will be available to the GCIS account. This letter to be addressed to the GCIS CFO  \nRate and discount negotiations with media owners Flighting and material deadlines  \nAvailability and alternative placements to reach client’s objectives  \nGCIS media buyer to get proof offlighting and assist financial administration with payment of invoices  \nMedia Strategist and Planner work on a post campaign analysis, to ascertain that client’s objectives have been achieved and to make future recommendations.  \nContact Details: (012) [314 2285/2868 motlatso@gcis.gov.za or kingsley@gcis.gov.za](314 2285/2868 motlatso@gcis.gov.za or kingsley@gcis.gov.za)  \n2  \nMEDIA BUYING","cbCaioihicVVCyKA","https://ap.wps.com/l/cbCaioihicVVCyKA","pdf",280390,"English","# 1. Entry level to GCIS system\n# 2. Financial management Process\n# 3. Media Buying & Placement Process\n# 4. Post Purchase Management Process","[{\"question\":\"What is the initial response time for a client brief at GCIS?\",\"answer\":\"GCIS responds to client briefs within 12 hours to acknowledge receipt.\"},{\"question\":\"What are the payment options for clients once a media schedule is approved?\",\"answer\":\"Clients can either transfer funds into the GCIS suspense account and provide proof of payment, or provide a commitment letter from their CFO stating when the funds will be available.\"},{\"question\":\"What activities are involved in the media buying and placement process?\",\"answer\":\"This process includes rate and discount negotiations with media owners, managing flighting and material deadlines, and identifying availability and alternative placements to meet client objectives.\"}]","Guide To Media Buying at GCIS | PDF",{"code":4,"msg":81,"data":96},[97,102,107,112,117,122,127,132,137],{"id":98,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},11,"Presentations",90,"presentations",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},12,"Resumes",80,"resumes",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},14,"Invoices",70,"invoices",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},15,"Posters",60,"posters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},16,"Social Media",50,"social-media",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":125,"slug":126},17,"Forms",40,"forms",{"id":128,"doc_module":22,"doc_module_name":25,"category_name":129,"show_sort_weight":130,"slug":131},18,"Letters",30,"letters",{"id":133,"doc_module":22,"doc_module_name":25,"category_name":134,"show_sort_weight":135,"slug":136},21,"Paper Templates",5,"papers-templates",{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":138},"general-158"]