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Marketing Strategy: Core Message  \nCore message here  \n2. Product pricing & packaging  \n|  | Current pricing:\u003Cbr>Package 1 | Current pricing:\u003Cbr>Package 2 |\n| --- | --- | --- |\n| EUR |  |  |\n| GBP |  |  |\n| USD |  |  |\n| % Increase |  |  |\n\n| employees required |  |  |\n| --- | --- | --- |\n\n3. Targets / KPIs  \n| Last 12 months | Next 12 months |\n| --- | --- |\n| X Deals Per Month | X Deals Per month |\n| $X MRR Per Deal | $X MRR PER DEAL |\n| Packages sold: | Packages sold: |\n| X% Employees adopt product | X% Employees adopt product |\n| X% MAto Closed Won | X% MAto Closed Won |\n| ACV: $X | ACV: £X |\n| X Licenses | X Licenses |\n\n| Option 1 |  |\n| --- | --- |\n| Company Size | X |\n| Avg Licences | X |\n| Per Licence | $ X |\n| MRR | $ X |\n| MB | X |\n| MA | X |\n| CR% | X |\n| Deals | X |\n| Total Licences | X |\n| Total MRR | $ X |\n\n\n| Option 2 |  |\n| --- | --- |\n| Company Size | X |\n| Avg Licences | X |\n| Per Licence | $ X |\n| MRR | $ X |\n| MB | X |\n| MA | X |\n| CR% | X |\n| Deals | X |\n| Total Licences | X |\n| Total MRR | $ X |\n\n4. Marketing & Sales Strategy: ICP  \nProfile:  \nCompany size:  \nGeography:  \nSeniority:  \nJob Roles:  \n5. Achieving X% Growth –[Territory] Contribution  \n\n|  | Sep 21 | Oct 21 |  | Nov 21 | Dec 21 | Jan\u003Cbr>22 |  | Feb 22 | Mar 22 | Apr\u003Cbr>22 |  | May 22 | Jun\u003Cbr>22 | Jul\u003Cbr>22 |\n| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |\n| Employees onboarded management |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n| $ / Employee / Month | $ | $ |  | $ | $ | $ |  | $ | $ | $ |  | $ | $ | $ |\n| Employees onboarded marketing |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n| $ / Employee / Month | $ | $ |  | $ | $ | $ |  | $ | $ | $ |  | $ | $ | $ |\n| New MRR | $ | $ |  | $ | $ | $ |  | $ | $ | $ |  | $ | $ | $ |\n| Cumulative UK MRR | $ | $ |  | $ | $ | $ |  | $ | $ | $ |  | $ | $ | $ |\n\nMarketing  \n6. Marketing Strategy: Key channels  \nKey channels:  \n1. Paid:  \n2. Content:  \n1. Inbound:  \nTo build a predictive, efficient marketing engine we need:  \n1. XXX  \n2. XXX  \n3. XXX  \n7. Marketing Strategy: KPI’s per channel/model  \n\n| 1 deal\u003Cbr>model | Content Paid per month |  |\n| --- | --- | --- |\n|  | Spend | 3000 |\n|  | Leads | 100 |\n|  | MBs | 8 |\n|  | MAs | 6 |\n|  | CW | 1.2 |\n|  |  |  |\n| Brand\u003Cbr>spend | $2000 /\u003Cbr>month |  |\n\n\n| Paid Direct Demo / GA per month |  |\n| --- | --- |\n| Spend | 2500 |\n| Leads | 10 |\n| MBs | 5.3 |\n| MAs | 4 |\n| CW | 0.8 |\n\n\n| Inbound / Campaigns per month |  |\n| --- | --- |\n| Leads | 20 |\n| MBs | 8 |\n| MAs | 6 |\n|  |  |\n| CW | 1.2 |\n\n| 5 deal\u003Cbr>model | Content Paid per month |  |\n| --- | --- | --- |\n|  | Spend | 6500 |\n|  | Leads | 216 |\n|  | MBs | 17 |\n|  | MAs | 13 |\n|  | CW | 2.6 |\n|  |  |  |\n| Brand\u003Cbr>spend | $1500 / month |  |\n\n\n| Paid Direct Demo / GA per month |  |\n| --- | --- |\n| Spend | 6000 |\n| Leads | 24 |\n| MBs | 13 |\n| MAs | 10 |\n| CW | 2 |\n\n\n| Inbound / Campaigns per month |  |\n| --- | --- |\n| Leads | 20 |\n| MBs | 8 |\n| MAs | 6 |\n|  |  |\n| CW | 1.2 |","cbCaie5nEuk0WIDV","https://ap.wps.com/l/cbCaie5nEuk0WIDV","pdf",1561279,20,"English","# Marketing Strategy: Core Message\n## Product pricing & packaging\n## Targets / KPIs\n# Marketing & Sales Strategy: ICP\n## Achieving X% Growth –[Territory] Contribution\n# Marketing Strategy: Key channels\n## KPI’s per channel/model","[{\"question\":\"What core marketing elements does the template include?\",\"answer\":\"It captures a core message, product pricing and packaging, and ICP details to align marketing with sales priorities.\"},{\"question\":\"How are targets and KPIs structured in the template?\",\"answer\":\"Targets are split into last 12 months and next 12 months, with metrics such as deals per month, MRR per deal, adoption rates, ACV, and licenses.\"},{\"question\":\"How does the template translate channel performance into measurable goals?\",\"answer\":\"It lists key channels and provides KPI tables per deal model and channel, including spend, leads, MBs, MAs, and conversion measures like CW.\"}]","GTM Strategy Marketing - Template - Marketing Strategy | PDF",1790101112,7]