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It also stresses following brand guidelines and contacting the named coordinator before appearing on external news or publications.","https://schema.org",{"og:url":32,"og:type":79,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":81,"canonical":32},"index,follow",{"doc_id":83,"site_id":7},237810,1789126161,{"code":4,"msg":86,"data":87},"success",[88,93,98,103,108,112,117,122,127],{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},11,"Presentations",90,"presentations",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},12,"Resumes",80,"resumes",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},14,"Invoices",70,"invoices",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},15,"Posters",60,"posters",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":110,"slug":111},16,50,"social-media",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},17,"Forms",40,"forms",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},18,"Letters",30,"letters",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":125,"slug":126},21,"Paper Templates",5,"papers-templates",{"id":128,"doc_module":22,"doc_module_name":25,"category_name":129,"show_sort_weight":4,"slug":130},158,"General","general-158",{"code":4,"msg":86,"data":132},{"doc_id":83,"user_id":133,"nickname":42,"user_avatar":134,"doc_module":22,"category_id":109,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":140,"language":141,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":12,"update_tm":84,"read_time":30},5909890329169,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","GSSN Marketing Guide  \nYour go-to guide for brand guidelines, templates, shapes, colors, fonts, and more!  \nTable of Contents  \nMe and the Media  3  \nSpread the Word  4  \nCanva Tutorial  5  \nJoin Our Campaign  6  \nSocial Media Templates  7  \nFlyer/Document Templates  8  \nBefore you post...  9-10  \nBrand Architecture  11-14  \nLogos & Font  15  \nColors  16  \nShapes  17  \nMe and the Media  \nFollow us on Social Media!  \nMake a Troop Social Media Account-It’s Encouraged  \nIts Your Story-Tell it!  \nImagine what happens when a community unties. Your friend becomes inspired to be your coleader, your daughter encourages a friend at school to join your troop, and your local news station helps a girl in your troop gain support for her Gold Award.  \nMedia is more than getting likes and comments on a post, its about influencing others for good. There is no better influence than the members themselves. Ambassador marketing, or influencer marketing is a strategy where brands transform their most loyal customers, followers, and fans into influential salespeople.  \nEvery Girl Scout, parent of Girl Scouts, and volunteer has a unique perspective on their experience and how they have worked to make the world a better place.  \nMedia has a diverse range of possibilities for telling a story. Girl Scouts and adults alike are encouraged to build their skills by writing their story, speaking their story, and representing their story.  \nIf you or your Girl Scout has a story they would like to share with the news or local publications, please email Audrey George at ageorge@gssn.org to be connected with a publication near you.  \n2 Girl Scouts of the Sierra Nevada 2023-2024 Marketing Guide 3 Girl Scouts of the Sierra Nevada 2023-2024 Marketing Guide  \nSpread the Word  \nSharing your story inspires others to change the world too. Using your voice comes in many shapes and forms. Explore some examples you can use to spread the word.  \nWrite it  \n• Get your recent badge work published on the GSSN blog.  \n• Send your bridging photos and story to your local newspaper.  \n• Write in to your favorite STEM magazine and interview your favorite local scientist.  \nJuliette Girl Scout Eleanor wrote a magazine article titled“Taking Girl Scouts by STEAM”  \nSpeak it  \n• Share your story about the fun summer activities you do with the Girl Scouts on the radio.  \n• Record a podcast episode with your troop about what you learned from your recent community service project.  \n• Write and sing a song about an issue affecting your community.  \nEmmalee from Troop 306 spoke about her cookie selling strategy on Alice Radio  \n Represent it   \n• Go on local news to share your story about your Gold Award.  \n• Post a video of yourself recounting how much fun camp was on social media.  \n• Enter an art competition with a piece about an issue affecting your community.  \n• Contact your senator on an issue you and your troop cares about.  \nMara from Troop 398 spread the word about the start of cookie season on KOLO8 News  \nPlease email Audrey George at ageorge@gssn.org prior to appearing on any external publication or news station.  \nCanva Tutorial  \nThe design tool for “non-designers”  \nCanva is a user-friendly, web-based image editor.  \nHow to get started with Canva  \n1. Visit [Canva.com](Canva.com) and sign up for a free standard account.  \n2. If using one of the provided templates on the next page, click the linked post and sign into your Canva account. If you are making your own design, select “create adesign” and select the dimensions of the post you are making i.e.“Instagram post” or“Facebook post”  \n3. If using the provided template, once opened, select, File > Make a copy. The documents are view only, and a copy must be made in order to customize.  \n4. Once a new window opens, select “Uploads” in the left-hand side bar, then select the“Upload media” button.  \n5. Upload any photos, shapes, graphics, fonts, or logos that you would like to use in your design.  \n6. The “elements” tab con","cbCainhyRsp5Iwda","https://ap.wps.com/l/cbCainhyRsp5Iwda","pdf",5792097,9,"English","# Me and the Media\n# Spread the Word\n## Write it\n## Speak it\n## Represent it\n# Canva Tutorial\n## How to get started with Canva\n# Join Our Campaign\n## Because of graphic campaign\n# Social Media Templates\n## Troop Tuesday\n## Service Unit Sunday\n# Flyer/Document Templates\n# Before you post...\n# Brand Architecture\n# Logos & Font\n# Colors\n# Shapes","[{\"question\":\"What types of stories does the guide encourage members to share publicly?\",\"answer\":\"It encourages sharing stories through social media and external publications, and emphasizes influencing others for good. Members can share experiences from troop activities, badge work, and meaningful community impact.\"},{\"question\":\"How does the guide recommend using Canva for creating posts?\",\"answer\":\"It recommends signing up on Canva, using provided templates when available, making a copy of template documents, uploading assets, choosing appropriate fonts, and exporting the finished design as a PNG. It also advises tagging the organization when posting.\"},{\"question\":\"What is the GSSN “Because of” campaign and how can participants join it?\",\"answer\":\"Participants create their own “Because of” graphic using Canva and share it using the provided hashtags. The guide encourages sharing troop and Girl Scout pride and using pronouns matching their Girl Scout’s preference.\"},{\"question\":\"What should you do before posting on social media according to the guide?\",\"answer\":\"The guide includes a dedicated “Before you post...” section to help ensure posts are prepared correctly. It also stresses following brand guidelines and contacting the named coordinator before appearing on external news or publications.\"}]","GSSN Marketing Guide - 2023-2024 - Social Media and Brand Templates | PDF"]