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It covers branding and design system requirements, including proper use of the GSA Star Mark, procedures for VI production and release, acquisition of VI hardware and software, and live video streaming to external audiences. 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Purpose. This Order issues and transmits updated policy regarding the General Services Administration’s (GSA) Visual Information (VI) Program.  \n2. Background. In addition to policy regarding GSA’s logo, visual system and video production, this program guidance includes policy and procedures related to purchase of VI production hardware and software by agency organizations and live video streaming events by agency organizations and personnel to external audiences.  \n3. Roles and Responsibilities. The GSA Visual Communications Program Management Office (PMO) exists to ensure that all VI products created and released by the agency meet a level of quality and professionalism consistent with the platform and audience intended to consume these products. The PMO also:  \na. Manages the policies regarding the agency’s visual brand and design system, including the appropriate use of the GSA Star Mark, and reviews and approves any GSA organization’s requests for supporting brands or logos;  \nb. Ensures that the agency’s VI activities are consistent with GSA’s consolidation efforts to reduce duplication of work within the agency and reduce costs by providing a shared VI service; and,  \nc. Researches and recommends technologies to improve the agency’s ability to produce and release VI products, creates policies and guidance related to agency VI activities, and supports agency organizations and personnel in creation and release of VI products.  \n4. Scope and applicability.  \na. This Order provides policy guidance for GSA’s VI Program and creation and release of VI products by agency organizations and personnel. The Office of Strategic Communication (OSC), Visual Communication Program Management Office manages  \nOSC 1808.3A  \nGSA’s VI Program, ensuring all VI activities within the agency meet Federal laws, statutes, and GSA policies.  \nb. This Order applies to all GSA components, contractors, and employees of GSA and to all GSA events, without regard to funding source, including no-cost contracts.  \nc. This policy does not apply to GSA’s Office of Inspector General.  \n5. Cancellation. This Order supersedes OSC 1808.3.  \n6. Summary of Changes.  \na. Added Chapter 2, Management of GSA’s Brand.  \nb. Previous Chapter 2, GSA Star Mark and Visual System becomes Chapter 3.  \nc. Added Chapter 8, Virtual Communications.  \nd. Updated guidelines for GSA Star Mark and Visual System to reflect changes to agency policies and guidelines.  \ne. Updated Chapter 4, Procedures, to reflect changes in agency procedures and industry standards.  \n6. Signature.  \n/S/  Channing Grate  \nAssociate Administrator  \nOffice of Strategic Communications  \nOSC 1808.3A  \nVISUAL INFORMATION PROGRAM  \nTABLE OF CONTENTS  \nCHAPTER  PAGE CHAPTER 1. INTRODUCTION ………………………………………………. 1  \nCHAPTER 2. GSA BRAND MANAGEMENT………………………………. 3  \nCHAPTER 3. GSA STAR MARK AND VISUAL SYSTEM ………………... 5  \nCHAPTER 4. PROCEDURES ………………………………………………… 8  \nCHAPTER 5. USE OF COPYRIGHTED MATERIAL ………………………. 15  \nCHAPTER 6. PROCUREMENT OF VI PRODUCTION EQUIPMENT AND SERVICES ……………………………………………………… 17  \nCHAPTER 7. LIVE VIDEO STREAMING TO EXTERNAL AUDIENCES…..21  \nCHAPTER 8. VIRTUAL COMMUNICATIONS…………………………………23  \nAPPENDIX A. DEFINITION OF TERMS …………………………………….. A-1  \nOSC 1808.3A  \nCHAPTER 1. INTRODUCTION  \n1. General. As an agency GSA communicates on a daily basis to a varied audience in the execution of its mission to deliver the best customer experience and value in real estate, acquisition, and technology services to the government and the American people. These communications include internal facing to our agency personnel and external facing to the Federal agencies we support, civilian businesses, other stakeholders, and the American people. An important part of this communication effort is the use of Visual Information (VI) products, such as; photographs, gra","cbCaiiplslmTWdPw","https://ap.wps.com/l/cbCaiiplslmTWdPw","pdf",335436,"English","# CHAPTER 1. INTRODUCTION\n## Purpose and scope of the VI Program\n# CHAPTER 2. GSA BRAND MANAGEMENT\n# CHAPTER 3. GSA STAR MARK AND VISUAL SYSTEM\n# CHAPTER 4. PROCEDURES\n# CHAPTER 5. USE OF COPYRIGHTED MATERIAL\n# CHAPTER 6. PROCUREMENT OF VI PRODUCTION EQUIPMENT AND SERVICES\n# CHAPTER 7. LIVE VIDEO STREAMING TO EXTERNAL AUDIENCES\n# CHAPTER 8. VIRTUAL COMMUNICATIONS\n# APPENDIX A. DEFINITION OF TERMS","[{\"question\":\"What is the purpose of GSA Order OSC 1808.3A?\",\"answer\":\"It issues and transmits updated policy for the GSA Visual Information (VI) Program, guiding how VI products are created, managed, and released.\"},{\"question\":\"What does the Visual Communications Program Management Office (PMO) do?\",\"answer\":\"The PMO ensures VI products meet quality and professionalism standards, manages visual brand and design system policies, supports consolidation to reduce duplication and cost, and recommends technologies and guidance for VI activities.\"},{\"question\":\"Which activities does this Order apply to, and what is excluded?\",\"answer\":\"It applies to all GSA components, contractors, employees, and GSA events regardless of funding source. It does not apply to the GSA Office of Inspector General.\"}]","GSA Visual Information Program - GSA Order - OSC 1808.3A | PDF",1789131895]