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The position drives an integrated marketing plan to increase visitation, memberships, volunteer engagement, and donor financial support through public relations, social media, email, publications, direct mail, and website updates. Responsibilities cover editorial planning, content and graphic production, photography and video capture, social media advertising and community outreach, analytics and budget monitoring, competitive research, press outreach, and management of digital ads such as Google PPC. Applicants need 3–5 years of relevant experience, a related degree, strong analytics and project management, excellent writing, and proficiency in photography and website administration.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/greenwood-gardens-marketing-and-communications-manager-job-description-2023/260905/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/greenwood-gardens-marketing-and-communications-manager-job-description-2023/260905.png","ImageObject",442,249,{"name":88,"@type":89},"Aldword","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-01","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":35},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the core purpose of the Marketing and Communications Manager role?","Question",{"text":108,"@type":109},"To execute Greenwood Gardens’ integrated marketing plan to raise public awareness and increase visitation, membership, volunteers, and donor financial support.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which channels does the role manage for marketing communications?",{"text":113,"@type":109},"Social media, e-communications, publications, photography and graphic design, email, direct mail, and the website, supported by public relations and press materials.",{"name":115,"@type":106,"acceptedAnswer":116},"What experience and education are required?",{"text":117,"@type":109},"Minimum three to five years of related experience in marketing or digital communications (or a related field), plus a B.A. from an accredited college in a relevant discipline such as marketing, communications, journalism, or graphic design.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},260905,1790037239,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":35,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},2336478940917,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","JOB DESCRIPTION:  \nGREENWOOD GARDENS MARKETING AND COMMUNICATIONS MANAGER  \nOVERVIEW  \nGreenwood Gardens is a treasured public garden, a 28-acre former private estate incorporated as a non-profit organization in 2003 and accessible to the public since 2013. Located in Short Hills, New Jersey, approximately 25 miles west of New York City, Greenwood is an enchanted hideaway, graced with terraced gardens, woodlands, meadows, grottoes, fountains, Arts and Crafts follies, and winding paths. With a mission of connecting people with nature in a historic garden oasis, we are guided in our work by a goal to achieve increased visitation through continued revitalization of the historic features and landscape, heightened educational and entertaining programs and events, and acceptance by the broader community as a singular haven in which to experience peace, tranquility, and well-being. Since undertaking capital projects in 2019 and 2020 in which we added substantial parking capacity; renovated the core portion of the historic garden, including two water features; and revitalized major portions of the landscape, Greenwood’s potential for continued growth heralds exciting opportunities for the marketing of this unique site. The full-time position of Marketing and Communications Manager is key to increasing awareness of what Greenwood offers the public and attracting new visitors, members, donors, and volunteers who ensure our ability to carry out and sustain our mission.  \nPOSITION SUMMARY/PRIMARY RESPONSIBILITIES  \nThe Marketing and Communications Manager (MCM) is responsible for the execution and maintenance of Greenwood’s integrated marketing plan, aimed at raising public awareness of the gardens with the goal of increasing visitation, membership, volunteers, and financial support from donors. The position reports to the Executive Director and is a member of the senior leadership team. Primary responsibilities include:  \nIntegrated Marketing Communications Planning  \n• In collaboration with the Executive Director, ensure continuous planning of Greenwood’s marketing communications strategies and approaches including public relations, social media, e-communications, publications, photography, and graphic design to increase brand recognition.  \n• Assist in the management of and serve as part of a team that identifies and markets relevant programming delivered by external resources. Create/maintain a multi-channel marketing editorial content calendar.  \nDevelopment of Marketing Content and Design  \n• Develop, manage, and produce creative, high-quality content and graphic elements to be delivered across the organization’s marketing channels including social media, email, publications, direct mail, and website, ensuring brand standards are maintained throughout.  \n• Write, edit, design and/or oversee graphic design and photography resources to deliver marketing communications materials throughout the year that are cogent and visually appealing to Greenwood’s various audiences.  \n• Serve as an able photographer at ease taking photos and videos of the garden in different seasons and conditions, as well as of the visiting public and special event attendees.  \n• With website technical consultant, manage and update the website on a timely basis.  \nSocial Media Management  \n• Comprehensively oversee and manage Greenwood’s approach to using social media platforms, including monitoring online reviews, comments, and messages, responding to each in a timely, appropriate manner.  \n• Design and manage social media ad campaigns that connect potential visitors to Greenwood/drive traffic to our platforms. Analyze key metrics, updating strategies as needed.  \n• Develop and expand community and/or influencer outreach efforts.  \n• Stay abreast of social media trends and modify Greenwood’s approach if necessary.  \nResearch and Analysis  \n• Track and analyze marketing channel performance/ROI against goals.  \n• Closely Monitor the marketing budget to allocate fun","cbCaibgePv27R1zJ","https://ap.wps.com/l/cbCaibgePv27R1zJ","pdf",152705,"English","# Position Summary/Primary Responsibilities\n## Integrated Marketing Communications Planning\n## Development of Marketing Content and Design\n## Social Media Management\n## Research and Analysis\n## Public Relations\n## Digital Marketing\n# Job Requirements","[{\"question\":\"What is the core purpose of the Marketing and Communications Manager role?\",\"answer\":\"To execute Greenwood Gardens’ integrated marketing plan to raise public awareness and increase visitation, membership, volunteers, and donor financial support.\"},{\"question\":\"Which channels does the role manage for marketing communications?\",\"answer\":\"Social media, e-communications, publications, photography and graphic design, email, direct mail, and the website, supported by public relations and press materials.\"},{\"question\":\"What experience and education are required?\",\"answer\":\"Minimum three to five years of related experience in marketing or digital communications (or a related field), plus a B.A. from an accredited college in a relevant discipline such as marketing, communications, journalism, or graphic design.\"}]","Greenwood Gardens Marketing and Communications Manager Job Description 2023 | PDF",1789347300]