[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-243713-105":53,"doc-detail-243713-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","gps-growth-profits-success-a-simplified-marketing-plan-approach","GPS - Growth • Profits • Success - A Simplified Marketing Plan Approach","","GPS Growth • Profits • Success presents a simplified, practical method for building a marketing plan that businesses can actually create, use, implement, and keep updated. The approach reduces the complexity of traditional plans by focusing on five essential “destinations”: Destination, Course, Return, Roadside Assistance, and a supporting GPS framework with guidance tools. Step-by-step sections walk through assessing current market conditions, defining True North, and setting S.M.A.R.T. goals to drive growth and profitability.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/gps-growth-profits-success-a-simplified-marketing-plan-approach/243713/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/gps-growth-profits-success-a-simplified-marketing-plan-approach/243713.png","ImageObject",442,249,{"name":88,"@type":89},"Melati","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the main goal of the GPS marketing plan approach?","Question",{"text":109,"@type":110},"Create a quick, efficient marketing plan that contains essential information and is easy to create, implement, and update as the business grows.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What are the five primary “destinations” in the GPS Marketing Plan?",{"text":114,"@type":110},"They are Destination (purpose), Course (specific actions), Return (expected outcomes), Roadside Assistance (supporting tools), plus the overall GPS structure guiding the tasks.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the document recommend assessing the current business situation?",{"text":118,"@type":110},"It recommends completing a True North section with questions to clarify target customers, marketplace changes, competitors, differentiation, and the greatest growth potential.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},243713,1791721761,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":30,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},962085570644,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","GPS  \nGROWTH • PROFITS • SUCCESS  \nA SIMPLIFIED APPROACH TO CREATING A MARKETING PLAN THAT YOU WILL USE – NOT LOSE.  \nGPS INTRODUCTION 1  \nWhile everyone in business recognizes the importance of creating a marketing plan to grow their company, very few actually create a plan let alone use it. Most often, these plans while thorough in content are massive documents that prove unruly for everyday use.  \nOur goal with our GPS Marketing Plan is to show you a quick and efficient way to create a plan that contains all of the essential information you need to achieve success. Admittedly we have eliminated many valuable (and detail-driven) areas included in a traditional marketing plan, but we have done so in order to achieve our goal of providing a plan that is easy for you to create, implement and update as your business grows. In this instance, we truly believe “less is  \n”  \nmore.  \nWe want this to be the one marketing plan you will use – not lose.  \n“If you don’t know  \nwhere you are going, you’ll end up  \nsomeplace else.”  \n—YOGI BERRA  \nThroughout the development of our GPS Marketing Plan, we kept one important goal in mind – simplicity. As we said earlier, we want this to be very simple for you to use. To accomplish this, we had to distill a great deal of information (and resist our natural inclination to add more content) into five primary areas (or destinations as we’re calling them) . These “destinations” represent the key areas of focus in our GPS Marketing Plan and are the five tasks you need to complete in order to create a marketing plan for your business.  \nThe content for each of the five areas is presented in small, digestible chunks of information to make it easier to understand what you need to do and why. These include:  \nDESTINATION  \nExplanation of the purpose and intent of the area being completed.  \nCOURSE  \nA list of the specific actions you need to take or tasks you need to complete.  \nRETURN  \nExpected outcome(s) for this destination.  \nROADSIDE ASSISTANCE  \nTools you can use to help complete the required tasks in the given area.  \nGPS  \nGROWTH • PROFITS • SUCCESS  \nIn addition, we have included a number of travel-related callouts to provide additional tips and insights to help you complete the task at hand. These callouts range from a STOP SIGN (things not to do) to a CAUTION SIGN (suggested alternative actions) to a WAYPOINT (clear direction on actions to take), all designed to provide clear instructions and added value.  \nGPS INTRODUCTION 2  \nGPS TRUE NORTH 3  \nTRUE NORTH  \nDESTINATION  \nBefore you begin your journey of creating a marketing plan for your business, you first need to conduct an honest assessment of where you are today in terms of your market, customers and competition. Remember, you need to know“where you are” before you can plot a course to “where you  \nwant to go.”  \nCOURSE  \nQuestions to consider when completing this section include:  \n Who are my target customers and what do they need?  \n What is happening in the marketplace that will impact (good or bad) my business?  \n Who is my competition and how do we measure up against what they offer?  \n What can I offer that my competition does not?  \n What (if anything) makes my company stand out from all the rest?  \n Where is the greatest potential to grow my business?  \nRETURN  \nIf done correctly, this section will provide you with a good idea of where you are and where you need to go in order to grow your business.  \nROADSIDE ASSISTANCE  \nS.W.O.T. Analysis — Use this simple grid exercise to determine your company’s STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. (See below)  \nCompetitive Analysis — Similar to the S.W.O.T. Analysis, do the same thing only analyzing your competition. You can use the same grid for each of your major competitors or one overall grid that summarizes your competition as a whole.(See below)  \nSTOP  \nDo not complete this exercise in a vacuum. To make this analysis the most effective, consider including key members ","cbCainM32B5B4hmw","https://ap.wps.com/l/cbCainM32B5B4hmw","pdf",699561,"English","# GPS Introduction\n## Destination, Course, Return, Roadside Assistance\n## True North\n## GPS Route\n## S.M.A.R.T. Goals","[{\"question\":\"What is the main goal of the GPS marketing plan approach?\",\"answer\":\"Create a quick, efficient marketing plan that contains essential information and is easy to create, implement, and update as the business grows.\"},{\"question\":\"What are the five primary “destinations” in the GPS Marketing Plan?\",\"answer\":\"They are Destination (purpose), Course (specific actions), Return (expected outcomes), Roadside Assistance (supporting tools), plus the overall GPS structure guiding the tasks.\"},{\"question\":\"How does the document recommend assessing the current business situation?\",\"answer\":\"It recommends completing a True North section with questions to clarify target customers, marketplace changes, competitors, differentiation, and the greatest growth potential.\"}]","GPS - Growth • Profits • Success - A Simplified Marketing Plan Approach | PDF",1789207429,6]