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The exam must be passed to earn a Google Analytics IQ certification. It covers key competencies including creating an account, implementing tracking code, configuring data filters, using the interface and reports, building dashboards and shortcuts, analyzing audience, acquisition and behavior reports, and setting up goals and campaign tracking. 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Passing the assessment is required to earn a Google Analytics IQ certification.  \nThe Google Analytics IQ exam measures the following domains or competencies: creating an account; implementing a tracking code; setting up data filters; navigating the Google Analytics interface and reports; setting up dashboards and shortcuts; analyzing basic audience, acquisition, and behavior reports; and setting up goals and campaign tracking.  \nFor additional information, visit the following site: [https://support.google.com/google-ads/answer/6089828?](https://support.google.com/google-ads/answer/6089828?)[ ](https://support.google.com/google-ads/answer/6089828?)[hl=en&ref_topic=6089827](hl=en&ref_topic=6089827)  \n| CERTIFYING ENTITY |  | ADDITIONAL INFORMATION |  |\n| --- | --- | --- | --- |\n|  | Google | Exam Name: Google Analytics Individual Qualification (GAIQ)\u003Cbr>Exam Webpage: [https://support.google.com/google-ads/](https://support.google.com/google-ads/)[ ](https://support.google.com/google-ads/)[answer/6089828?](answer/6089828?)\u003Cbr>hl=en&ref_topic=6089827\u003Cbr>Number of Questions: 70 questions | Exam Site: Online exam\u003Cbr>Exam Price: No fee to take exam\u003Cbr>Candidate Requirements: [https://support.google.com/google-ads](https://support.google.com/google-ads)[ ](https://support.google.com/google-ads)[/answer/6089828?](/answer/6089828?)\u003Cbr>hl=en&ref_topic=6089827 |\n| | Online assistance available through the Help\u003Cbr>Center | Question Type: Multiple choice and T/F questions | Study Materials & Resources: [https://support.google.com/google-ads](https://support.google.com/google-ads)[ ](https://support.google.com/google-ads)[/answer/6089828?](/answer/6089828?) |\n| | [https://support.google.com/google-ads/answer](https://support.google.com/google-ads/answer)[ ](https://support.google.com/google-ads/answer)[/6089828?hl=en&ref_topic=6089827](/6089828?hl=en&ref_topic=6089827) | Exam Time: 90 minutes\u003Cbr>hl=en&ref_topic=6089827 |  |\n\nTexas Education Agency | Division of College, Career, and Military Preparation | July 2019","cbCaid23Ak3zIqOD","https://ap.wps.com/l/cbCaid23Ak3zIqOD","pdf",104048,"English","# Google Analytics Individual Qualification\n## Purpose and certification requirement\n## Competency domains tested\n## Exam and candidate details","[{\"question\":\"What is the purpose of the Google Analytics Individual Qualification assessment?\",\"answer\":\"It tests knowledge of digital analytics best practices and the Google Analytics platform. Passing is required to earn a Google Analytics IQ certification.\"},{\"question\":\"Which competencies does the GAIQ exam evaluate?\",\"answer\":\"It evaluates account creation, tracking code implementation, data filter setup, navigation of the Analytics interface and reports, dashboard and shortcut setup, analysis of core reporting areas, and goals and campaign tracking.\"},{\"question\":\"What are the exam format and basic candidate details?\",\"answer\":\"The exam is an online exam with multiple choice and true/false questions. It contains 70 questions and takes 90 minutes, with no fee to take the exam.\"}]","Google Analytics Individual Qualification - Certification Assessment Overview | PDF"]