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It guides readers through starting with Google Analytics at an agency, managing web properties and users, and building a structural understanding of analytics data. The manual then covers interpreting core reports across audience, acquisition, behavior, and conversion, followed by customization through dashboards, intelligence events, real-time reporting, and custom reports. Advanced sections include segmentation, filters, regex, event tracking, virtual pageviews, and content experiments, plus a glossary of terms.","Google Analytics for Government  \nSecond Edition  \nBy Sarah Kaczmarek, May 2014  \nSecond Edition  \nTable of Contents  \nPART 1: INTRODUCTION ...................................................................................................... 2  \nWELCOME TO THE SECOND EDITION OF GOOGLE ANALYTICS FOR GOVERNMENT ............................. 2  \nGOOGLE ANALYTICS 101 .................................................................................................. 3  \nYOU HAVE THE DATA , MAKE THE MOST OF IT ........................................................................ 4  \nPART 2: GETTING STARTED ................................................................................................... 6  \nLESSON 1: HOW TO START USING GOOGLE ANALYTICS AT YOUR AGENCY ....................................... 6  \nLESSON 2: WEB PROPERTIES , VIEWS , ADDING NEW USERS ......................................................... 9  \nLESSON 3: STRUCTURAL OVERVIEW .................................................................................... 11  \nLESSON 4: WORKING WITH DATA AND USING TABLES .............................................................. 13  \nPART 3: INTERPRETING CORE REPORTS ................................................................................... 19  \nLESSON 5: AUDIENCE REPORTS .......................................................................................... 19  \nOVERVIEW: PAGEVIEWS , VISITS , AND VISITORS ................................................................... 19  \nTIME METRICS ...........................................................................................................22  \nVISITOR INFORMATION ................................................................................................24  \nLESSON 6: ACQUISITION REPORTS ......................................................................................30  \nCAMPAIGNS ..............................................................................................................31  \nKEYWORDS ..............................................................................................................33  \nLESSON 7: BEHAVIOR REPORTS ..........................................................................................34  \nSITE CONTENT ..........................................................................................................34  \nSITE SEARCH REPORTS .................................................................................................35  \nIN-PAGE ANALYTICS ....................................................................................................37  \nLESSON 8: CONVERSION REPORTS ......................................................................................38  \nSETTING UP GOALS .....................................................................................................39  \nPART 4: CUSTOMIZATION ....................................................................................................42  \nLESSON 9: DASHBOARDS ..................................................................................................42  \nLESSON 10: INTELLIGENCE EVENTS ......................................................................................45  \nLESSON 11: REAL-TIME REPORTS .......................................................................................46  \nLESSON 12: CREATING AND E-MAILING CUSTOM REPORTS .........................................................48  \nPART 5: IN-DEPTH ANALYSIS ................................................................................................50  \nLESSON 13: ADVANCED SEGMENTATION ...............................................................................50  \nLESSON 14: FILTERS ........................................................................................................52  \nCUSTOM FILTERS ........................................................................................................53  \nLESSON 15: REGULAR ","cbCaifQ2AJ7y24p9","https://ap.wps.com/l/cbCaifQ2AJ7y24p9","pdf",3687295,2,65,"English","en",105,"# Part 1: Introduction\n## Welcome to the Second Edition of Google Analytics for Government\n## Google Analytics 101\n## You Have the Data, Make the Most of It\n# Part 2: Getting Started\n## Lesson 1: How to Start Using Google Analytics at Your Agency\n## Lesson 2: Web Properties, Views, Adding New Users\n## Lesson 3: Structural Overview\n## Lesson 4: Working with Data and Using Tables\n# Part 3: Interpreting Core Reports\n## Lesson 5: Audience Reports\n## Lesson 6: Acquisition Reports\n## Lesson 7: Behavior Reports\n## Lesson 8: Conversion Reports\n# Part 4: Customization\n## Lesson 9: Dashboards\n## Lesson 10: Intelligence Events\n## 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