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Set Your Goals  \n2. Categorise Your Products/Services  \n  3. Research And Choose Keywords     \n4. Choose Keyword Match Types  \n5. Choose Where To Advertise  \n6. Set Your Advertising Budget  \n7. Set Your Bids  \n   8. Write Your Ads     \n   9. Choose Your Landing Pages    \n   10. Set Up Conversion Tracking    \nStart Advertising, Monitor And Optimise!  \nFree download at: [Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template](Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template)[ ](Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template)[Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template](Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template)  \n© 2014 by Ascendancy Digital and Bluewire Media  \nCopyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email, tweet & share it with whomever.  \nThis template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes. It isn't a complete guide toAdwords, and therefore doesn't cover a number of more advanced strategies, tactics and features that are available to more advanced advertisers.  \nADWORDS  \nSet Your Goals  \nCategorise Your Products/Services  \nResearch And Choose Keywords  \nChoose Keyword Match Types  \nChoose Where To Advertise  \nPLANNING TEMPLATE  \nYour Business:  \nLeads:   leads/enquiries per day/week/month, at a cost per lead of $   \nOR  \nRevenue: $  sales per day/week/month, at a ROI of   %  \nExample: XYZ Plumbing (Local Plumbing Business based in Sydney)  \nAn average of 3 leads per day, at a cost per lead of $40  \n\n| Campaign \\#1: | Ad Groups | Campaign \\#1:\u003Cbr>Emergency\u003Cbr>PlumbING | Ad Groups |\n| --- | --- | --- | --- |\n|  |  |  | Emergency Plumber |\n|  |  |  | 24/7 Plumber |\n|  |  |  |  |\n| Campaign \\#2:\u003Cbr>Ad Group \\#1: |  | Campaign \\#2: GENERAL PLUMBING\u003Cbr>Ad Group \\#1:\u003Cbr>Emergency Plumber |  |\n|  |  |  | Plumber Sydney |\n|  |  |  | Roof PLumber |\n|  | Keywords |  | Keywords |\n|  |  |  | emergency plumber Sydney |\n|  |  |  | Emergency Plumber Inner West |\n| Ad Group \\#2: |  | Ad Group \\#2:\u003Cbr>24/7 Plumber |  |\n|  |  |  | 24 Hour Plumber |\n|  |  |  | All Hours Plumber |\n\nCampaign \\#1  Exact Match  Phrase Match  Broad Match  \nCampaign \\#2  Exact Match  Phrase Match  Broad Match  \nEmergency Plumber 24/7 Plumber  \n􏀌 Exact Match 􏀌 Exact Match  \n􏀌 Phrase Match 􏀌 Phrase Match  Broad Match  Broad Match  \n| Campaign \\#1: | Target Areas | Campaign \\#1:\u003Cbr>Emergency Plumber | Target Areas |\n| --- | --- | --- | --- |\n|  |  |  | Northern Beaches |\n|  |  |  | Inner West Sydney |\n|  |  |  |  |\n| Campaign \\#2: |  | Campaign \\#2:\u003Cbr>24/7 Plumber |  |\n|  |  |  | Northern Beaches |\n|  |  |  | Inner West Sydney |\n|  |  |  |  |\n\nFree download at: [Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template](Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template)[ ](Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template)[Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template](Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template)  \n© 2014 by Ascendancy Digital and Bluewire Media  \nCopyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email, tweet & share it with whomever.  \nThis template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes. It isn't a complete guide toAdwords, and therefore doesn't cover a number of more advanced strategies, tactics and features that are available to more advanced advertisers.  \nADWORDS  \nSet Your  \nAdvertising Budget  \nSet Your Bids  \nWrite Your Ads  \nChoose Your Landi","cbCaipHeqJgGY55j","https://ap.wps.com/l/cbCaipHeqJgGY55j","pdf",311322,"English","# 10 Simple Steps To Getting The Basics Of Google Adwords Right\n## Set Your Goals\n## Categorise Your Products/Services\n## Research And Choose Keywords\n## Choose Keyword Match Types\n## Choose Where To Advertise\n## Set Your Advertising Budget\n## Set Your Bids\n## Write Your Ads\n## Choose Your Landing Pages\n## Set Up Conversion Tracking","[{\"question\":\"How should businesses define what they want from Google AdWords before building campaigns?\",\"answer\":\"The template instructs users to set goals by choosing either a lead-based target (leads per day/week/month with a cost per lead) or a revenue-based target (sales per day/week/month with ROI).\"},{\"question\":\"What do the steps cover for choosing keywords and targeting?\",\"answer\":\"Users research and choose keywords, then select keyword match types. They also decide where to advertise by defining target areas for each campaign or ad group.\"},{\"question\":\"Which tracking setup is included in the planning template?\",\"answer\":\"The template includes setting up conversion tracking, including whether analytics and AdWords are linked, ecommerce tracking in analytics, placing AdWords conversion tracking codes on thank-you pages, and enabling call tracking for phone enquiries.\"}]","Google AdWords Planning Template - 10 Simple Steps | PDF",1789269433]