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This includes establishing clear channel goals, creating and implementing a social media strategy consistent with the organization’s brand and corporate initiatives, developing a content generation strategy and posting schedule, and the ongoing analysis and reporting of channel performance. This role also works in direct cooperation with the Sr. Manager, Global Performance Marketing as well as the Global Social Media Consultants located in other international PADI Offices.  \nSupports the four corporate primary objectives; safe and responsible diver acquisition and retention; member acquisition and retention; financial prosperity; global operational alignment in message, products, systems and procedures. Support the mission statement and strategic plan.  \nESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.  \n􀁸 Develop and implement an integrated social media tactical strategy for the PADI Blog, PADI’s Global Social Channels like Facebook, Instagam, Twitter, TikTok, YouTube, and others.  \n􀁸 Manage PADI Global B2C and B2B social media channels and PADI Travel channels on a daily basis (in coordination with Social Media Consultants in other PADI Offices) using social media management tools such as Khoros.  \n􀁸 Create and source engaging content for social media channels that may include images, videos, cinemagraphs, GIFs, including coordination of translations.  \n􀁸 Identify and tap into new and emerging social media channels and trends specifically geared towards younger audiences.  \n􀁸 Manage and implement influencer marketing program from a global perspective.  \n􀁸 Oversee content creation for PADI blog including the ideation of article topics, writing and/or posting the articles and managing external blog content contributors.  \n􀁸 Monitor conversations across all channels and engage with users in a tone and manner consistent with the PADI brand.  \n􀁸 Monitor trends and encourage adoption of social media tools and tactics to reach the maximum audience in the most relevant manner.  \n􀁸 Develop and implement social media campaigns to increase engagement and followers including contests or promotions.  \n􀁸 Identify social strategies to promote, manage, monetize and analyze global marketing campaigns across social channels.  \n􀁸 Work with B2B Regional Marketing teams to provide consulting advice to PADI Members on social media and blog content.  \n􀁸 Develop brand equity and improve all brand related aspects across social channels.  \n􀁸 Track and monitor the effectiveness and success (ROI & engagement) of each channel and individual initiatives.  \n􀁸 Work with Analtyics team to develop social media dashboards in order to help analyze performance data and provide intelligent insights and recommendations based on data conclusions.  \nAdhere to the Corporate Record Retention policy. Adhere to the policies set forth in the Employee Handbook including, but not limited to, the IT Computer Use Policy and the Sexual Harassment Policy.  \nQUALIFICATIONS  \nTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  \nEDUCATION and/or EXPERIENCE  \n􀁸 Bachelor's degree (B.A. ) from four-year college or university, Marketing or Communications degree required, emphasis in eMarketing or social media marketing preferred.  \n􀁸 Minimum three years of experience in a B2C or B2B social media, marketin","cbCaim6k3ICI1VFF","https://ap.wps.com/l/cbCaim6k3ICI1VFF","pdf",563929,"English","# SUMMARY\n# ESSENTIAL DUTIES AND RESPONSIBILITIES\n# QUALIFICATIONS\n## EDUCATION and/or EXPERIENCE\n## LANGUAGE SKILLS\n## MATHEMATICAL SKILLS\n## REASONING ABILITY\n## BEHAVIORAL REQUIREMENTS\n## PHYSICAL DEMANDS","[{\"question\":\"What is the main responsibility of the Global Social Media Consultant?\",\"answer\":\"Manage and coordinate PADI’s social media channels and develop and execute social content across channels, including strategy, scheduling, and performance reporting.\"},{\"question\":\"Which platforms and tools does the role commonly use?\",\"answer\":\"The role manages channels such as Facebook, Instagram, Twitter, TikTok, YouTube, and more, using social media management tools like Khoros and analytics tools including Google Analytics and Facebook Insights.\"},{\"question\":\"What experience and education are required?\",\"answer\":\"A bachelor’s degree in Marketing or Communications is required, with a preferred emphasis on eMarketing or social media marketing, plus a minimum of three years of B2C or B2B social media, marketing, or communications experience.\"}]","Global Social Media Consultant - Job Description | PDF",1789368426]