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It outlines who the organization is, the destination’s distinctive strengths, and the visitor segments it aims to attract, while addressing opportunities and key challenges such as infrastructure, affordable housing, and workforce pressures. 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We completed a community-driven process to assess the current state of our regional tourism industry . We developed a strategic plan by working in partnership with the 75+ communities in the Glacier Country region to proactively map the evolution, development, marketing and management of the destination 10 years into the future  . Glacier Country Tourism is leading this effort to identify ways to protect, improve and enhance the region’s long-term quality of life and economic prosperity .\u003Cbr>As tourism has grown worldwide, many destinations have failed to plan for sustainable growth and encountered adverse effects on their communities and natural resources  . Western Montana continues to see robust visitation  . Glacier Country Tourism acknowledges the positive impacts tourism has, increasing the overall quality of life for residents  . But GCT also acknowledges that tourism adds pressure to the economic challenges Western Montana already faces, including infrastructure, affordable housing and workforce  . With tourism serving as the state’s largest economic driver outside of agriculture, there is significant interest in how a stronger and smarter tourism industry might help mitigate these impacts  . Glacier Country Tourism’s Destination Stewardship Strategy provides the community and tourism industry with a 10-year action plan for responsibly stewarding our destination and promoting the economic health of our region  .\u003Cbr>During this process, we identified our communities’ shared values, which are appreciated at an individual level and shared by the communities  . Community values are the non-negotiable core principles or standards a community’s residents wish to maintain  . Community values guide the community’s vision, mission and strategic plan as well as its goals, objectives, activities, capital projects, budgets and services  . Our strategic plan aligns with and supports our shared values with each community .\u003Cbr>Destination stewardship is critically important to ensure Glacier Country’s tourism economy remains an economic engine for all Montanans  . As tourism continues to recover globally from the pandemic slowdown and people travel in greater numbers domestically and internationally, the tourism industry’s long-term viability depends on its ability to protect, preserve and promote the traveler experience in tandem with quality of life for","cbCairWBwcwheHhf","https://ap.wps.com/l/cbCairWBwcwheHhf","pdf",58251791,"English","# Who We Are\n## Our Organization\n## Our Destination\n# Strengths, Opportunities, and Challenges\n## Identified Challenges\n## Strengths and Opportunities\n# Audiences and Market Focus\n## Who We Wish to Attract\n## Why They Come\n## Our Audiences\n## Our Emerging Markets\n# Strategic Direction and Execution\n## Our Strategic Role\n## Our Destination Goals\n## Our Tactics and Projects\n## Measurable Objectives\n# FY 2024 Budget\n# About Us","[{\"question\":\"What is Glacier Country Tourism’s role in the region?\",\"answer\":\"Glacier Country Tourism is the officially recognized destination organization (DMO) for the Glacier Country region, working with in-region CVBs to drive economic and social wellbeing.\"},{\"question\":\"What challenges does the plan highlight for Western Montana tourism growth?\",\"answer\":\"The plan addresses pressures tied to infrastructure, affordable housing, and workforce, alongside the need for sustainable long-term destination viability.\"},{\"question\":\"How does the FY 2024 strategy guide destination stewardship?\",\"answer\":\"It uses a community-driven process and a destination stewardship strategy to protect, preserve, and promote the traveler experience while supporting residents’ quality of life.\"}]","Glacier Country Tourism - FY 2024 DMO Plan and Budget | PDF",1789276808,7]