[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-243948-105":53,"doc-detail-243948-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","give-local-social-media-training-2020","Give Local Social Media Training - 2020","","Training materials for planning social media strategies to mobilize local community engagement during periods of change. It outlines campaign goals across engagement, awareness, recruitment, fundraising, and response, and identifies key community groups to reach. Guidance covers assigning posting responsibilities, budgeting time realistically, leveraging extra time, and involving board members through specific, follow-up tasks. The material also presents a communication strategy framework, target audience questions, an impact statement template, and steps for creating strong content, defining needs and success, sharing stories, and expressing gratitude.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/give-local-social-media-training-2020/243948/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/give-local-social-media-training-2020/243948.png","ImageObject",442,249,{"name":88,"@type":89},"Bintang","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-09","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What campaign goals should be addressed in Give Local social media efforts?","Question",{"text":109,"@type":110},"The materials cover engagement/education, awareness, recruiting volunteers or support, fundraising with direct appeals, and responding by sharing success with new audiences to build a support network.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How should organizations plan who posts on social media?",{"text":114,"@type":110},"They recommend determining whether there is a dedicated staff member and defining who coordinates and posts content, then planning realistically for the time required.",{"name":116,"@type":107,"acceptedAnswer":117},"What is the purpose of an impact statement in the content process?",{"text":118,"@type":110},"It clarifies what you do and why, using short answers to guide subsequent actions, including defining needs, setting clear goals, and shaping content around success and gratitude.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},243948,1789210249,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},962085564381,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Social Media Strategies to Engage Your Community in a time of  \nChange  \nDanielle Ruse & Elaine Vradenburgh  \nGive Local Campaign Goals  \nEngagement/education: Tell your community who you are and what your needs are.  \nAwareness: Share and reshare your mission, values and goals. Share success stories.  \nRecruit: Ask for volunteers/support.  \nFundraise: Set goals and make direct appeals.  \nRespond: Share your success with a new audience, building a community support network with other organizations.  \nEngage & Grow Your Community  \n• Your current volunteers  \n• Board Members and their families  \n• Staff  \n• Mailing List  \n• Social Media followers  \nWho is Going to Post?  \n• Do you have a dedicated staff member that runs social media?  \n• Who will be coordinating and posting content?  \nBe realistic about time, and plan for it.  \nEmphasize the Gift of Time  \n• It could be that we will all cutback on travel and large gatherings. You may be staying at home more. If that happens, consider the lovely gift of extra time.  \nInvolve & Engage Your Board and Committees  \n• Meet your board members where they are. Acknowledge their attitudes and myths about fundraising, and their levels of comfort with social media.  \n• Be specific . Assign specific tasks and follow up.  \n• Lighten up and make it more fun. Take the direct ask off the table and focus on  \nyour story.  \n• Remember, your board is part of your community too!  \nBuilding a Communication  \nStrategy  \n• How do you know what’s working?  \nWho is Your Target Audience?  \nAsk yourself, who is your ideal supporter?  \nWhen do your posts perform well?  \nWhat is your ideal gift?  \nWho are your followers on social media?  \nBuild an Impact Statement  \nWhat you do and why you do it?  \nBriefly talk about what you do, how you do it and why it's important for your community.  \nStart with a simple impact statement answering each of the following questions with short one to two-word answers.  \n• What do you do?  \n• Why do you do it?  \n• How do you do it?  \nCreate Strong Content  \n1. Based on your impact statement, define what you NEED. Remember, ask for things and not money.  \n2. Make sure you have a clear goal –you won’t get what you don’t ask for.  \n3. Share stories and testimonials.  \n4. Define your success.  \n5. Plan to say thank you.","cbCaiaGU1l4P0PJC","https://ap.wps.com/l/cbCaiaGU1l4P0PJC","pdf",798422,25,"English","# Give Local Campaign Goals\n## Engage & Grow Your Community\n## Who is Going to Post?\n# Emphasize the Gift of Time\n# Involve & Engage Your Board and Committees\n# Building a Communication Strategy\n## Who is Your Target Audience?\n## Build an Impact Statement\n# Create Strong Content","[{\"question\":\"What campaign goals should be addressed in Give Local social media efforts?\",\"answer\":\"The materials cover engagement/education, awareness, recruiting volunteers or support, fundraising with direct appeals, and responding by sharing success with new audiences to build a support network.\"},{\"question\":\"How should organizations plan who posts on social media?\",\"answer\":\"They recommend determining whether there is a dedicated staff member and defining who coordinates and posts content, then planning realistically for the time required.\"},{\"question\":\"What is the purpose of an impact statement in the content process?\",\"answer\":\"It clarifies what you do and why, using short answers to guide subsequent actions, including defining needs, setting clear goals, and shaping content around success and gratitude.\"}]","Give Local Social Media Training - 2020 | PDF",9]