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Explains how common myths—expecting money to arrive automatically or believing fundraising ends—can block progress, and frames fundraising as an ongoing business process requiring sound management. 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You need to bring financial resources in on an ongoing basis.  \nAs with so many things, a lot of the difficulty with fundraising lies in our perceptions and attitudes. Our beliefs can prevent us from seeing what needs to be done and can make getting the job done seem impossibly difficult. In other words, we can defeat ourselves.  \nThere are two commonly held attitudes that can cripple your efforts. But if you can recognize them, you can break through these myths:  \nMyth \\#1: “If we just work hard and do the right thing, the money will come.”  \nGood intentions, warm and fuzzy feelings, and hard work alone will NOT make your organization a success. The truth of the matter is that your nonprofit organization will succeed or fail as a business.  \nAlthough your organization has a charitable purpose, you’ll need to employ sound management principles and good business practices to achieve that purpose. The growth of a successful organization doesn’t happen by accident. It happens by understanding what needs to be done and applying oneself to that task with the same fervor that we bring to caring for the animals.  \nMyth \\#2: “One day we’ll arrive and the struggle of fundraising will be behind us.”  \nSuccessful fundraising is not a point that you arrive at, it’s a process, an ongoing one. There is no magic answer, no secret key to eternal prosperity, no one-shot solution.  \nBut take heart! As soon as you accept fundraising for what it is and begin to plan for it, it gets easier! REALLY! Your success will build on itself and you’ll reach an ever-increasing number of supporters with your message. And while you will never be done with fundraising, you may discover that successful fundraising is rewarding!  \nDeveloping a Fundraising Plan  \nYou’ll need to develop a plan to bring in money on an ongoing basis. Donations from individual donors, usually as the result of a fundraising appeal letter or newsletter, are the primary source of most successful organizations’ funding. While regular newsletters and appeal letters should be the foundation of your fundraising strategy, it’s best to develop a plan for raising resources from a variety of different sources.  \nDeveloping a Comprehensive Plan  \nYour plan should include several different fundraising strategies that seek resources from several distinct groups of potential donors:  \n317P [www.alleycat.org](www.alleycat.org) • 7920 Norfolk Avenue, Suite 600 • Bethesda, MD 20814-2525 • ©2017  \nFact Sheet:  \nGETTING YOUR PAWS ON MORE MONEY, page 2 of 8  \n• Members and volunteers (through annual dues, pledges, sponsorship programs, in-kind donations, and volunteer services)  \n• Those who share your concerns (through community outreach tables, brochures, newsletters, direct mail, doorto-door canvassing, telemarketing, news articles)  \n• The public at large (through special events, fees for services, sale of goods)  \n• Businesses and foundations (through grants, matching gifts, in-kind donations, sponsorships, partnerships)  \nWe’ll explore a few different fundraising strategies you may want to include in your plan. But first we’ll look at fundraising appeal letters, newsletters and mailing lists.  \nThe Keys to Successful Fundraising Appeals  \nKnow yourself. Fundraising experts often refer to this part of the process as “developing your case statement.” All that really means is putting together a written statement about your organization’s mission and work which will inspire the public to support your efforts. Your case statement will form the foundation for your future funding appeals.  \nKeep your audience in mind as you write your case statement. The goal is to spark feelings of empathy and compassion—a desire to join in your efforts to help the animals.  \n\n| Fundraising Strategies\u003Cbr>H","cbCaisYE9uWVhSfW","https://ap.wps.com/l/cbCaisYE9uWVhSfW","pdf",283345,7,"English","# Developing a Fundraising Plan\n## Developing a Comprehensive Plan\n## The Keys to Successful Fundraising Appeals\n## Fundraising Strategies","[{\"question\":\"What fundraising myths does the fact sheet warn against?\",\"answer\":\"It challenges the belief that hard work alone guarantees money and the idea that fundraising is something you eventually finish. It emphasizes that fundraising is a continuous process and requires business-like management.\"},{\"question\":\"How should a nonprofit develop a fundraising plan?\",\"answer\":\"Plan for ongoing revenue by combining individual donor appeals with multiple funding sources. Include strategies that draw from distinct donor groups rather than relying on a single channel.\"},{\"question\":\"What is the “case statement” and why is it important?\",\"answer\":\"The case statement is a written statement of the organization’s mission and work designed to inspire public support. It forms the foundation for future fundraising appeals and should be tailored to the audience’s motivations.\"}]","Getting Your Paws on More Money - Overcoming Fundraising Phobia | PDF",1789528017]