[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-238606-105":53,"doc-detail-238606-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","fundamentals-of-communication-inform-eu-training-session","Fundamentals of Communication - INFORM EU Training Session","","This document, \"Fundamentals of Communication - INFORM EU Training Session\" authored by Nebojša Nikolić, serves as a training module, likely for the INFORM EU initiative. It draws parallels between historical and modern roles, emphasizing that while job complexity has increased, core communication fundamentals remain unchanged. The core objective of communication, as presented, is to effectively reach the right people with clear information that conveys value and encourages action, rather than simply attempting to disseminate information to the broadest possible audience. The training session aims to address key challenges in communication, including a lack of strategic targeting, the use of overly technical or bureaucratic language, and deficiencies in quality multimedia content due to constraints in time, money, and tools. The agenda is structured into three main parts: defining and approaching the target audience, employing plain language and storytelling techniques, and utilizing the best free tools for designing engaging multimedia content. The first part, \"Target Audience,\" is explicitly mentioned as the initial focus.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/fundamentals-of-communication-inform-eu-training-session/238606/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/fundamentals-of-communication-inform-eu-training-session/238606.png","ImageObject",442,249,{"name":88,"@type":89},"McQueen","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-26","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the main goal of communication according to this document?","Question",{"text":108,"@type":109},"The primary goal of communication is to reach the right people with clear information that helps them understand the value of what we do and act on it.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What are the key challenges in communication identified in the document?",{"text":113,"@type":109},"The identified challenges include a lack of strategic targeting, the use of technical and bureaucratic language, and a lack of quality multimedia content due to limited time, money, and tools.",{"name":115,"@type":106,"acceptedAnswer":116},"What topics will be covered in this training session?",{"text":117,"@type":109},"The training session will cover defining and approaching the target audience, using plain language and storytelling techniques, and exploring the best free tools for designing multimedia content.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},238606,1790437966,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":73,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},5909890329169,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Fundamentals of communication  \nINFORM EU training session  \nNeboj sa Nikolic  \nGymnastics then and now  \nVideo source: MTV News (YouTube), Gymnastics Have Changed for the Better | Rio Olympics, [https://www.youtube.com/watch?v=btHeD_uVLLI](https://www.youtube.com/watch?v=btHeD_uVLLI)  \nOur  \nTHEN  \n Writer  \n Event organiser  Speaker  \nroles  \nNOW  \n Writer  \n Event organiser  Speaker  \n Social media manager  Graphic designer  \n Photographer  Video maker  \n Etc.  \nOur jobs became more complex. But the fundamentals did not change.  \nLIKE IN SPORTS OR ART  \nHOW DO WE WIN?  \n?  \nReach the as many people as possible with all the information about the projects so everyone knows everything we are do ing at all times.  \nHow about?  \nReach the right people with clear information that helps them understand the value of what  \nwe do and act on it.  \nChallenges  \nLACK OF STRATEGIC TARGETING  \nWe try to reach everyone in “general public”  \nLACK OF CLARITY  \nTechnical and bureaucratic language  \nLACK OF QUALITY MULTIMEDIA  \nWe lack time, money and tools  \nAgenda  \nTARGET AUDIENCE  \nHow to define it and adjust your approach  \nPLAIN LANGUAGE AND STORYTELLING  \nLanguage tips and the storytelling recipe  \nTHE BEST FREE TOOLS  \nTo design beautiful multimedia content  \nPart I Target audience","cbCaipoXQyM2oNYf","https://ap.wps.com/l/cbCaipoXQyM2oNYf","pdf",46440851,54,"English","# Fundamentals of Communication\n## INFORM EU Training Session\n### Part I Target Audience","[{\"question\":\"What is the main goal of communication according to this document?\",\"answer\":\"The primary goal of communication is to reach the right people with clear information that helps them understand the value of what we do and act on it.\"},{\"question\":\"What are the key challenges in communication identified in the document?\",\"answer\":\"The identified challenges include a lack of strategic targeting, the use of technical and bureaucratic language, and a lack of quality multimedia content due to limited time, money, and tools.\"},{\"question\":\"What topics will be covered in this training session?\",\"answer\":\"The training session will cover defining and approaching the target audience, using plain language and storytelling techniques, and exploring the best free tools for designing multimedia content.\"}]","Fundamentals of Communication - INFORM EU Training Session | PDF",1789138435,19]