[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-392741-105":53,"doc-detail-392741-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","february-issue-play-golf-america-report","February Issue - Play Golf America Report","","February 2005 Play Golf America report highlights a large-scale 2004 “Golf is Calling” initiative aimed at growing participation in golf. It details national media campaign results, including thousands of television public service announcements, celebrity support, and extensive marketing impressions. The document summarizes measurable participation outcomes such as free lesson distribution, facility registrations, program postings, and web traffic, along with public/media relations achievements and notable industry support.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/february-issue-play-golf-america-report/392741/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/february-issue-play-golf-america-report/392741.png","ImageObject",442,249,{"name":88,"@type":89},"River Wang","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-31","2026-09-25",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What campaign message launched Play Golf America in 2004?","Question",{"text":109,"@type":110},"The report states the message was “Golf is Calling… Play Golf America,” delivered through television, radio, and print public service announcements.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What were key outcomes from the 2004 national media campaign?",{"text":114,"@type":110},"It lists 2,748 television PSAs worth $11 million and marketing initiatives generating 869 million impressions valued at more than $24 million, plus additional public/media relations impressions.",{"name":116,"@type":107,"acceptedAnswer":117},"How did the initiative affect participation and program engagement?",{"text":118,"@type":110},"The report cites participation in adult group instruction, organized outings, and facility-led player-development programs, along with detailed results from PGA Free Lesson Month lessons and follow-up tee time and instruction sign-ups.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},392741,1791375739,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},1099514067438,"https://ap-avatar.wpscdn.com/avatar/100002539ee87300030?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780474512215547542","Special  \nBy Roger Graves, Senior Writer  \nGolf is Calling… Play Golf America. In  \n2004, that simple message was conveyed to consumers via television, radio and print public service announcements by sports and entertainment personalities such as Mia Hamm, Marshall Faulk, Roger Clemens, Brett Favre, Ray Romano, Kevin James and George Lopez. If you spent any time watching televised golf last year, you most likely heard the message driving viewers to the [www.playgolfamerica.com web site during the](www.playgolfamerica.com web site during the)[ ](www.playgolfamerica.com web site during the)PGA Championship, the Ryder Cup Matches, the U.S. Open or myriad PGA Tour, LPGA Tour and USGA events.  \nBefore sports and screen stars began trumpeting Play Golf America in an $11 million “Golf is  \nPlay Golf America  \nReport:  \n“Many of our first-year goals and expectations were surpassed. But there remains a significant amount of work to be done.”  \n“When you boil it down, Play Golf America is not a national or sectional initiative. It is an individual initiative.”  \n34 | FEBRUARY 2005 [www.pgamagazine.com](www.pgamagazine.com) (password: PGAmag007)  \nPlay Golf America  \n2004 Highlights Scorecard  \nNational Media Campaign  \n• Participation of PGA of America, USGA, PGA Tour and LPGA  \n• “Golf is Calling” campaign created for TV, print and radio placement  \n• A total of 2,748 television PSAs with a value of $11 million aired in 2004  \n• Broad support of campaign by celebrities  \n• PSAs with each of the PGA Section logos were distributed to 900 broadcast and cable outlets across the country  \n• Marketing initiatives (including public relations) generated 869 million impressions valued at more than $24 million  \nPGA Section/PGA Professional Participation  \n• More than 1,400 PGA Professionals recognized as members of the President’s Council on Growing the Game  \n• In addition to the 3,876 facilities that registered on the web site, 955 facilities, mostly private, elected to use the tools and resources found on the administrative resource center on [PlayGolfAmerica.com](PlayGolfAmerica.com)  \n• 4,985 PGA professionals at 4,264 facilities participated in PGA Free Lesson Month  \n• Numerous other success stories as reported in this article  \n[PlayGolfAmerica.com](PlayGolfAmerica.com)  \n• 3,876 facilities registered on the web site  \n• 4,918 programs and events posted on the web site  \n• 319,000 unique visitors went to the web site through November 2004  \n• Created facility Program Tool Kit (with video and print templates available)  \n• Created comprehensive Best Practices section of web site  \n• Created option for facilities to use a Customer Registration and Database tool  \nPublic/Media Relations  \n• Generated 364 million impressions valued atmore than $9.8 million  \n• Media tour conducted across 10 markets among top 12 performing regions  \n• Special events were conducted in conjunction with PGA Tour, Champions Tour, and LPGA events as well as Play Golf America Days, news conferences, and free golf clinics. Features on NBC’s “Today Show,” CBS’s “The Early Show,”in national magazines and USA Today  \n• Winner of 2004 Gold Magellan Award by LACPin Organizational Communications category and sixth place finish among Top 50 Publicity Campaigns of 2004  \nAdditional Highlights:  \n• Play Golf America Council tasked with growing industry support  \n• Record-setting PGA Free Lesson Month lessons given and pertinent statistics:  \n- 92,185 free lessons given  \n- 60% of lessons given to new customers of participating facility  \n- 31% of customers scheduled a tee time following their free lesson  \n- 27% of participants signed up for golf instruction following their free lesson  \n• Link Up 2 Golf surveys reported significantly greater numbers of rounds played, higher spending and better retention of students going through the program  \n• Play Golf America Days successfully piloted in three PGA Sections  \n• EWGA expansion in membership growth and PGA Section training","cbCaia3M7tJgQMzv","https://ap.wps.com/l/cbCaia3M7tJgQMzv","pdf",9728797,19,"English","# Play Golf America Overview\n## “Golf is Calling” Campaign Background\n## 2004 Highlights Scorecard\n## National Media Campaign Results\n## PGA Section and PGA Professional Participation\n## Public and Media Relations\n## Additional Highlights and Program Outcomes","[{\"question\":\"What campaign message launched Play Golf America in 2004?\",\"answer\":\"The report states the message was “Golf is Calling… Play Golf America,” delivered through television, radio, and print public service announcements.\"},{\"question\":\"What were key outcomes from the 2004 national media campaign?\",\"answer\":\"It lists 2,748 television PSAs worth $11 million and marketing initiatives generating 869 million impressions valued at more than $24 million, plus additional public/media relations impressions.\"},{\"question\":\"How did the initiative affect participation and program engagement?\",\"answer\":\"The report cites participation in adult group instruction, organized outings, and facility-led player-development programs, along with detailed results from PGA Free Lesson Month lessons and follow-up tee time and instruction sign-ups.\"}]","February Issue - Play Golf America Report | PDF",1790373563,7]