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achieving its objectives  \nin the field of international cooperation for sustainable development.  \nPublished by:  \nDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH  \nRegistered offices Bonn and Eschborn, Germany  \nFriedrich-Ebert-Allee 36 + 40  \n53113 Bonn, Germany T +49 228 44 60-0  \nF +49 228 44 60-17 66  \nDag-Hammarskjöld-Weg 1 – 5  \n65760 Eschborn, Germany T +49 61 96 79-0  \nF +49 61 96 79-11 15  \n[E info@giz.de](E info@giz.de)[ ](E info@giz.de)[I www.giz.de](I www.giz.de)  \nGIZ Country Office, Uganda Plot 23 Nakasero Road,  \nP.O Box 10346, Kampala Uganda, Telephone: +256-414-303901  \n[Email: giz-Uganda@giz.de](Email: giz-Uganda@giz.de)  \nContent and Design Consultants Kansiime Monica [kansmona3@gmail.com](kansmona3@gmail.com)  \nStefanie Taylor  \n[staylor.consult@gmail.com](staylor.consult@gmail.com)[ ](staylor.consult@gmail.com)Photo credits:  \nLugugo Joshua, Illustrator Kampala, June 2023  \nBUSINESS SKILLS  \nTRAINING AND COACHING  \nFarmer Organisations  \nPART 2  \nParticipant’s Handbook  \nTable of contents  \nAcknowledgements.............................................................................................................. 6  \nAcronyms .............................................................................................................................. 7  \nIntroduction to this participant’s guide .............................................................................. 8  \nModule 1: Sales and marketing......................................................................................... 10  \nSession 1: Recap and reflection .....................................................................................................11  \nActivity 1: Review Part 1 of the training ...........................................................................11  \nActivity 2: FO goals and action plan reflection.................................................................11  \nActivity 3: Networking meeting information......................................................................12  \nSession 2: Understanding markets and marketing.......................................................................13  \nActivity 1: Introduction to collective marketing ................................................................13  \nActivity 2: Advantages and disadvantages of different markets .....................................14  \nSession 3: Determining price and target markets to ensure profitability...................................16  \nActivity 1: Determining average net cost per unit ............................................................16  \nActivity 2: Determining selling price to achieve profitability .............................................19  \nActivity 3: Understanding supply and demand ................................................................23  \nSession 4: The 5Ps of marketing ....................................................................................................25  \nActivity 1: Introduction to the 5Ps ....................................................................................25  \nActivity 2: 5Ps of marketing story ....................................................................................27  \nActivity 3: Practicing excellent customer service .............................................................28  \nSession 5: Marketing plan ...............................................................................................................30  \nActivity 2: Creating a simple marketing plan....................................................................30  \nModule 2: Financial management and record keeping................................................... 32  \nSession 1: Financial management and budgeting ..........................................................","cbCaidy2H1P3MNmq","https://ap.wps.com/l/cbCaidy2H1P3MNmq","pdf",6784359,74,"English","# Acknowledgements\n# Acronyms\n# Introduction to this participant’s guide\n## Module 1: Sales and marketing\n### Session 1: Recap and reflection\n### Session 2: Understanding markets and marketing\n### Session 3: Determining price and target markets to ensure profitability\n### Session 4: The 5Ps of marketing\n### Session 5: Marketing plan\n## Module 2: Financial management and record keeping\n### Session 1: Financial management and budgeting\n### Session 2: Record keeping\n### Session 3: Financial controls\n## Module 3: Business planning\n### Session 1: Business model canvas\n### Session 2: Revising FO goals and SWOT analysis","[{\"question\":\"What topics are covered in Part 2 of the handbook?\",\"answer\":\"Part 2 covers Module 1 on sales and marketing, Module 2 on financial management and record keeping, and Module 3 on business planning.\"},{\"question\":\"How does the handbook help participants improve sales and marketing skills?\",\"answer\":\"It includes activities on collective marketing, understanding different markets, setting prices and target markets for profitability, practicing the 5Ps, and creating a simple marketing plan.\"},{\"question\":\"What financial management tools are included in the training?\",\"answer\":\"Participants work on budgeting, learning the importance of financial management, exploring financial records, practicing record-based decision-making, and completing a bank reconciliation activity plus a financial control case study.\"}]","Farmer Organisations - Part 2 - Participant’s Handbook - Business Skills Training and Coaching | PDF",1790097966,26]