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Comply. Future-Proof - Campaign Guide","","FADGI Partner Campaign Kit provides a turnkey marketing campaign framework for Kodak Alaris partners in the United States and Canada. It outlines campaign purpose, goals, and an integrated strategy across awareness, consideration, conversion, and loyalty, aligned to M-23-07 and FADGI scanning opportunities for government document capture and management. The kit also covers partner-ready content themes, social recommendations, media outlets, compliant scanning solution positioning, and support options for co-branded promotional assets and educational marketing.",{"@graph":63,"@context":122},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/fadgi-partner-campaign-kit-prepare-comply-future-proof-campaign-guide/375266/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/fadgi-partner-campaign-kit-prepare-comply-future-proof-campaign-guide/375266.png","ImageObject",442,249,{"name":88,"@type":89},"acoobca","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114,118],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of the FADGI Partner Campaign Kit?","Question",{"text":108,"@type":109},"It provides an overview of the Kodak Alaris campaign kit, including goals and strategy, so partners can replicate successful messaging and tactics across their network to expand coverage.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What goals does the campaign focus on?",{"text":113,"@type":109},"The campaign aims to position partner organizations and Kodak Alaris as consulting support for image quality benchmarks and compliant submissions, build awareness of FADGI scanning solutions in the federal sector, and drive demand ahead of the M-23-07 deadline.",{"name":115,"@type":106,"acceptedAnswer":116},"How does the kit align content to the marketing funnel?",{"text":117,"@type":109},"It categorizes content by funnel stages—Awareness, Consideration, Conversion, and Loyalty—so messaging can move audiences from education to expert consulting to tactical demand generation and gated relationship-building.",{"name":119,"@type":106,"acceptedAnswer":120},"What resources does the kit provide for partners?",{"text":121,"@type":109},"Partners receive marketing theme guidance, a repository of digital and printable promotional content, social posting recommendations, suggested external media outlets, and support for additional co-branded campaign needs.","https://schema.org",{"og:url":78,"og:type":124,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":126,"canonical":78},"index,follow",{"doc_id":128,"site_id":56},375266,1791728004,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":88,"user_avatar":133,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":42,"language":139,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":61,"update_tm":143,"read_time":8},3985747870733,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","FADGI Partner Campaign Kit  \nA turnkey marketing campaign  \nUnited States & Canada [Partner Marketing Contact:](Partner Marketing Contact: USC-Info@kodakalaris.com)[ ](Partner Marketing Contact: USC-Info@kodakalaris.com)[USC-Info@kodakalaris.com](Partner Marketing Contact: USC-Info@kodakalaris.com)  \nContents  \nCampaign Kit Purpose  \nAn overview of the Kodak Alaris FADGI campaign kit, goals, and strategy.  \nM-23-07 & FADGI Overview  \nBrief overview and introduction of M-23-07 & FADGI. This can be repurposed as content for educational marketing to target audiences if desired.  \nFADGI-Compliant Scanning Solution from Kodak Alaris  \nProduct specifications for FADGI-Compliant Scanners from Kodak Alaris to meet M-23-07 requirements.  \nCampaign Theme  \nPrepare. Comply. Future-Proof. A description and overview of the Kodak Alaris FADGI campaign theme and relevant imagery to accompany the promotion of this theme.  \nMarketing Content  \nA repository of digital and printable content curated and created by the Kodak Alaris Marketing team for promotional purposes (organic or paid)  \nSocial Recommendations  \nRecommendations on best practices related to content for posting, suggested social calendar, optimal posting times and information on the Kodak Alaris Social Advocacy Platform.  \nMedia Outlets  \nRecommended federal sites to leverage as strategic external media outlets that can directly target tailored audiences in the promotion of your FADGI campaign.  \nKodak Alaris Experience Center  \nBring your customers to our experience center and demo the FADGI Scanning Solutions with us!  \nNeed Additional Support?  \nKodak Alaris can support campaign needs or questions for FADGI-related content and provide guidance on additional co-branded content.  \n3  \n6  \n8  \n11  \n14  \n17  \n24  \n27  \n29  \nCampaign Kit Purpose  \nAn overview of the Kodak Alaris campaign kit, goals, and strategy.  \nCampaign Overview  \nThis campaign kit has been crafted for your organization to leverage our ongoing campaign efforts. This collaboration enables greater coverage for your network. The intent is to replicate campaign strategies and content with select partners we are confident will amplify the messaging and opportunities that exist for the government vertical. This collaboration enables greater coverage across both partner and Kodak Alaris networks. The goal of the Prepare. Comply. Future-Proof. campaign is to drive greater awareness among government audiences as it relates to M-23-07 and opportunities tied to technology modernization for document capture and management.  \nGoals:  \n• Position your organization and Kodak Alaris as M-23-07 consulting support for image quality benchmarks and compliant document submission to NARA/Library of Congress  \n• Build awareness around FADGI scanning solutions from Kodak Alaris in the Federal Sector among target agencies  \n• Drive demand among both existing and new agencies ahead of the M-23-07 deadline (extension now 2024)  \nStrategy:  \nWe recommend creating an integrated campaign strategy that focuses on top of the funnel activities (to drive awareness) and bottom of the funnel activities (demand generation) to lead to higher conversions.  \nAs outlined in this kit, we recommend a series of tactics to drive messaging alongside high-value content to your audience. This includes but is not limited to content promotion in the following areas:  \n• Social (Organic)  \n• Landing Page Development  \n• Email  \n• In-Person Meetings  \nIn this guide, Kodak Alaris will equip you with helpful content to push these strategies. Ultimately, your team can organize and plan around the implementations of the strategic actions that fit within your budget. This guide is intended to kick-start promotion for you in the form of content creation and strategic recommendations aligned to the marketing funnel (see example below) .  \nLoyalty  \nAwareness  \nConsideration  \nConversion  \nFADGI Partner Campaign Kit 4  \nStages of the Marketing Funnel  \nYou will see cont","cbCaibnceI84GrEI","https://ap.wps.com/l/cbCaibnceI84GrEI","pdf",7219426,"English","# Campaign Kit Purpose\n## Campaign Overview\n## Goals\n## Strategy\n## Stages of the Marketing Funnel\n# M-23-07 & FADGI Overview\n## Overview","[{\"question\":\"What is the purpose of the FADGI Partner Campaign Kit?\",\"answer\":\"It provides an overview of the Kodak Alaris campaign kit, including goals and strategy, so partners can replicate successful messaging and tactics across their network to expand coverage.\"},{\"question\":\"What goals does the campaign focus on?\",\"answer\":\"The campaign aims to position partner organizations and Kodak Alaris as consulting support for image quality benchmarks and compliant submissions, build awareness of FADGI scanning solutions in the federal sector, and drive demand ahead of the M-23-07 deadline.\"},{\"question\":\"How does the kit align content to the marketing funnel?\",\"answer\":\"It categorizes content by funnel stages—Awareness, Consideration, Conversion, and Loyalty—so messaging can move audiences from education to expert consulting to tactical demand generation and gated relationship-building.\"},{\"question\":\"What resources does the kit provide for partners?\",\"answer\":\"Partners receive marketing theme guidance, a repository of digital and printable promotional content, social posting recommendations, suggested external media outlets, and support for additional co-branded campaign needs.\"}]","FADGI Partner Campaign Kit - Prepare. Comply. Future-Proof - Campaign Guide | PDF",1790212754]