[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253615-105":53,"doc-detail-253615-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","facebook-brand-awareness-ads-step-by-step-instructions","Facebook Brand Awareness Ads - Step-by-Step Instructions","","Step-by-step instructions for creating Facebook brand awareness ads in Ads Manager, covering campaign setup, ad set targeting (locations, demographics, interests, behaviors), placement and device selection, budget and scheduling, and ad creation details. Includes guidance on identity linkage, choosing ad formats, building ad text components (body, headline, website URL/display link), selecting CTA options, and submitting the ad for review. Also provides Facebook best practices, design tips, copywriting principles, and image selection rules to improve performance.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/facebook-brand-awareness-ads-step-by-step-instructions/253615/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/facebook-brand-awareness-ads-step-by-step-instructions/253615.png","ImageObject",442,249,{"name":88,"@type":89},"Đào","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How do you set up a Brand Awareness campaign in Facebook Ads Manager?","Question",{"text":109,"@type":110},"Create a campaign under the Campaigns tab, choose the Brand Awareness objective, then name the campaign. Next, create an ad set with your Facebook Page linked and proceed to targeting and placement settings.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What targeting options can be configured for the ad set?",{"text":114,"@type":110},"You can narrow targeting by location, then further adjust age, gender, languages, interests, behaviors, demographics, and connections. The document also mentions using geotargeting via a chosen radius around a location.",{"name":116,"@type":107,"acceptedAnswer":117},"What are key best practices for Facebook ad creatives and copy?",{"text":118,"@type":110},"Use a clear goal, show people benefiting from your product, keep text minimal (including the 20% image-text guideline), focus the message, and choose high-resolution images. For copy, create a consistent brand tone, write with the customer in mind, lead with the most important message, and include compelling, goal-driven headlines.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253615,1790412234,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":73},1374402968488,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Facebook Brand Awareness Ads: Step-by-Step Instructions  \nApril 12th, 2018  \n\n| Facebook Ad Creation |  |  |\n| --- | --- | --- |\n| 1 | Login to Facebook Business Manager |  |\n| 2 | Go toAds Manager |  |\n| 3 | Under the Campaigns Tab, click +Create in the left corner. | |\n| 4 | Choose your marketing objective, which will be Brand Awareness then name your Campaign. | |\n| 5 | Create Ad Set name and choose your Facebook Page. | \u003Cbr>|\n| 6 | In the Audience section, this is where you can choose which location to target to. For this example we are advertising a winery near West Linn. Consequently, for our geotargeting, we chose a radius around West Linn to reach nearby wine drinkers. | |\n\n\n| 7 | Next, you will be able to narrow your targeting down even more. You will be able to choose age, gender, languages, interests, behaviors, demographics, and connections that you want to target. | |\n| --- | --- | --- |\n| 8 | Placements is next and we recommend clicking edit placement. Choose All Devices and Facebook Feeds. This is where you would include Instagram or Audience Network if desired. | |\n| 9 | Next, specify which mobile devices & operating systems you want your ad to appear on. We typically select All Mobile Devices | |\n| 10 | You can choose to set a lifetime budget or daily budget. We typically use lifetime budget for easy management and optimization. Under schedule, set a start and end date. | |\n| 11 | You can leave the rest ofthis page alone, or you can choose to run your ads all the time or run them on a schedule. This means you can choose which time of day you want to run them. Please note: If your CTA is\"Send Messge\", only allow the ads to run while you're able to respond during the day. | |\n\n\n| 12 | Now that you have created your Ad Set, you can create your first Ad. First, you will name your Ad. | |\n| --- | --- | --- |\n| 13 | Make sure your Identity is correct and your Facebook page is linked. | |\n| 14 | Choose which ad format you want from Carousel, Image, Video, or Slideshow. | |\n| 15 | Upload image, video, carousel or slideshow images. | |\n\n\n| 16 | Choose your text for your ad. Text body will appear above image. Make sure to check the \"Add a Website URL\" so that you can add additional information to your ad.\u003Cbr>Headline will be the big statement below the photo, with the link description below that.\u003Cbr>Website URL/Display Link will appear below text, headlines and photo.\u003Cbr>Choose a CTA. If you choose \"Get Directions,\" it will ask for an address. If you choose \"Call Now,\" it will ask for a phone number. If you choose \"Learn More,\" it will click through to the URL provided. | |\n| --- | --- | --- |\n| 17 | This is a brand awareness ad for Oswego Hills Winery. | |\n| 18 | Click continue at the bottom and then your ad will be in review. Press continue again. You have the option to create more ads, otherwise your brand awareness campaign is all set! | |\n\nFacebook Best Practices  \n5 Design Tips for Better Facebook Ads:  \n• Start with a goal: Start by choosing an objective for your ads, then tailor their style and format around what you hope to achieve.  \n• Show people using your product: Facebook ads often run in someone's news feed, right next to posts from their family and friends. To create attention-grabbing ads that feel like a familiar part of someone's social fabric, show images of people benefiting from your product, instead of just the product itself.  \n• Less (text) is more: Too much text is distracting and can lead to your ad being show to fewer people. Images that are uncluttered by text have greater impact. All ads must have no more than 20% text on the image or thumbnail.  \n• Focus your message: Crop tightly around the important part of the image. If you’re trying to fit too much information into a single piece of media, consider using the carousel format to showoff multiple images within a single ad.  \n• Use high resolution images: Pay attention to the size and quality of the media files you are working with.  \nWrit","cbCairV6CfHMacVG","https://ap.wps.com/l/cbCairV6CfHMacVG","pdf",517213,6,"English","# Facebook Ad Creation\n## Campaign and Ad Set Setup\n## Targeting, Placements, Budget, and Schedule\n## Creating the First Ad\n# Facebook Best Practices\n## Design Tips for Better Facebook Ads\n## Writing Better Copy for Facebook Ads\n## Choosing Great Images","[{\"question\":\"How do you set up a Brand Awareness campaign in Facebook Ads Manager?\",\"answer\":\"Create a campaign under the Campaigns tab, choose the Brand Awareness objective, then name the campaign. Next, create an ad set with your Facebook Page linked and proceed to targeting and placement settings.\"},{\"question\":\"What targeting options can be configured for the ad set?\",\"answer\":\"You can narrow targeting by location, then further adjust age, gender, languages, interests, behaviors, demographics, and connections. The document also mentions using geotargeting via a chosen radius around a location.\"},{\"question\":\"What are key best practices for Facebook ad creatives and copy?\",\"answer\":\"Use a clear goal, show people benefiting from your product, keep text minimal (including the 20% image-text guideline), focus the message, and choose high-resolution images. For copy, create a consistent brand tone, write with the customer in mind, lead with the most important message, and include compelling, goal-driven headlines.\"}]","Facebook Brand Awareness Ads - Step-by-Step Instructions | PDF",1789267827]