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Call 􀔺 02􀔻 4962 2236 or email contact@rb.com.au • rb.com.au  \nThe 5 Step  \nFacebook Ads Strategy Template  \nNeed an easy, effective process for social media lead generation? You’ve found it.  \nWe’ve spent tens of thousands of dollars on Facebook ads and have tried many social media campaign planning tools, strategy documents and templates. All of which we found time consuming and ultimately ineffective.  \nSo, we decided to create and refine our own Facebook ads strategy template. Since we’re lovely people, we’ve decided to package up all of our learnings into a powerful, yet super simple plan that literally anybody can follow.  \nWe’ll get to the template shortly. First...  \nHave a question? Call 􀔺 02􀔻 4962 2236 or email contact@rb.com.au • rb.com.au  \nThings You Need to Understand About Facebook Advertising Strategy  \nFacebook ads are not like Google ads. People generally are not searching for products & services while they’re using Facebook. Does this mean that Facebook ads won’t work for lead generation campaigns? From experience, I can tell you HELL NO. Facebook advertising has some amazing targeting options and can DEFINITELY help you generate highly qualified leads from new customers. Even in smaller or localised markets.  \nWe’ve found that the first key to successful Facebook advertising campaigns is in the planning, the strategy. Your focus needs to be on creating the perfect OFFER, with the perfect MESSAGE, to the perfect PERSONA (yes, persona-will explain later) and at the perfect TIME. Sounds challenging, right?  \nWell, it really isn’t. My Mother could follow this template!  \nMy 5 Step Facebook Ad Planning Template is a simple step-by-step process that should only take you less than 45 minutes to complete. I am certain that this investment of time will be WELL WORTH the effort for you & your business-whether you’re doing social advertising for your own business, or you’re an agency / advisor looking to help your clients succeed with Facebook ads. 􀔺 By the way- if you are an agency or marketing advisor, you’re more than welcome to download this template and tweak it or cobrand it for your own use. Sharing is caring!􀔻  \nPractical examples help us learn better. So, to demonstrate how this Facebook ads strategy template works I’m going to use an example of a real campaign that we use here at Redback. In fact, we’re going to be following the exact Facebook ads strategy we used to create and promote this very template.  \nHave a question? Call 􀔺 02􀔻 4962 2236 or email contact@rb.com.au • rb.com.au  \nFirst, you’ll want to create a core offer that you’re willing to promote with your localised Facebook ad campaign.  \nThis offer may be a piece of content, or it could be a product or service offering.  \nYou may have a couple of offers depending on the nature of your business- like a simple Free appraisal, 20% off installation, a Free Campaign Template, or a 2 for the price of 1 deal.  \nI suggest you choose ONE for this exercise as it makes it much easier to structure & test your Facebook ad campaigns. We’d recommend you choose an offer that is likely to attract the right type of people, instead of just attracting price shoppers who will never turn into repeat customers. Be strategic about how you create your offer.  \nMy Offer:  \nA􀕴 My offer is....  \nPREP STEP THE OFFER:  \nHave a question? Call 􀔺 02􀔻 4962 2236 or email contact@rb.com.au • rb.com.au  \nIdentify Your Target Personas  \nWho are the different types of people that we want to target with this offer?  \nIn this example for Redback, there are multiple angles we can come from to provide value for our free offer, this Facebook Ad Planning Template.  \nSo, we have decided to target the following personas, localised to SYDNEY in this case but obviously scaleable to other cities, regions and countries.  \n􀔺 Note: Our business services other businesses. This means our personas will likely be very different to","cbCaimmj7syiwjRZ","https://ap.wps.com/l/cbCaimmj7syiwjRZ","pdf",135293,19,"English","# Things You Need to Understand About Facebook Advertising Strategy\n## The 5 Step Facebook Ads Strategy Template\n## Practical Example Using a Real Redback Campaign\n# PREP STEP THE OFFER\n# Identify Your Target Personas","[{\"question\":\"Why is Facebook advertising different from Google ads for lead generation?\",\"answer\":\"People on Facebook are generally not searching for products or services the way they do on Google. However, Facebook offers strong targeting options that can still generate highly qualified leads.\"},{\"question\":\"What are the key elements to plan a successful Facebook ads campaign?\",\"answer\":\"Focus on creating the perfect offer, perfect message, perfect persona, and perfect time to align the ad with the right audience.\"},{\"question\":\"How should you choose an offer for the template exercise?\",\"answer\":\"Select one core offer to make the campaign easier to structure and test. Choose an offer likely to attract the right people, not just price shoppers who won’t become repeat customers.\"}]","Facebook Ads Strategy Template - 5-Step Facebook Ad Planning Template | PDF",1790110940,7]