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It covers defining the target audience, selecting date/time that matches availability, confirming location (including virtual links, shortened URLs, and QR codes), handling capacity limits and fees, and establishing clear registration timelines. It also details required tools and assets (flyers/invites, registration method, reused materials, optional agenda) and marketing actions across blogs, calendars, Facebook events, county platforms, partner sharing, social media posting, and local media outreach while considering marketing budget options.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":36,"@type":70,"position":76},"https://docshare.wps.com/template/forms/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/extension-event-marketing-checklist-programevent-promotion-steps/243476/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/extension-event-marketing-checklist-programevent-promotion-steps/243476.png","ImageObject",442,249,{"name":88,"@type":89},"Aditya","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-07","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How far in advance should Extension events begin marketing?","Question",{"text":108,"@type":109},"Marketing should start at least 30 days out, or as soon as possible. If planned far in advance, begin with a save-the-date message.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What must be prepared if the event has limited capacity or fees?",{"text":113,"@type":109},"If capacity is limited, note it on all communications and include a registration deadline. If there are fees, determine how they will be collected in advance.",{"name":115,"@type":106,"acceptedAnswer":116},"Where should an Extension event be promoted within community channels?",{"text":117,"@type":109},"Promote through blogs, the Extension Google calendar, county Extension platforms, social media and newsletters. Also post to free community calendars and provide digital and printed flyers to partners and sponsors for sharing.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},243476,1790221081,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":35,"category_name":36,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":9,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":4},962085564549,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","UF/IFAS Extension  \nEVENT MeKcisIG  \nProgram/Event Name:  Date/time:  Location:   Attendee goal:  Sponsors/partners:  Registration Opens:   Deadline:   \nStep 1: Set up event basics  \n• What audience is this event targeting? Make sure the event is on a day/time when that audience would typically be available. (Ex: A youth event should not be during school hours)  \n• Set a date and time. Check the office and other local calendars for conflicts. Avoid common school and federal holiday conflicts.  \n• Confirm location. If virtual, create a link, shortened URL, and a QR code for materials.  \n• Does your event have limited capacity? If so, note this on all communications and include a registration deadline.  \n• If there are any fees associated with the event, work out how they will be collected in advance.  \n• Start marketing at least 30 days out or as soon as possible. If far in advance, start with a save-the-date message.  \n• Include a contact name, number, email for potential attendee questions.  \nStep 2: Gather tools & assets  \n• Flyer/Invites (IFAS Communications can create this for you for free. You can also use a template [https://branding](https://branding). [ifas.ufl.edu/templates-and-downloads](ifas.ufl.edu/templates-and-downloads. They are)[. They are](ifas.ufl.edu/templates-and-downloads. They are) easy to use and already branded for Extension events.)  \n• Event registration site or method, if needed.  \n• Photos, maps, graphics, flyers, handouts, etc. from previous events.  \n• If applicable, including an agenda within the event promotions can also increase interest for the event.  \nStep 3: Market to your community  \n• Create a blog event story page [https://blogs.ifas.ufl](https://blogs.ifas.ufl). edu/ifascomm/2023/02/22/new-feature-event-stories  \n(you can always link to this or the event registration page).  \n• Post the event to the Extension Google calendar [https://extadmin.ifas.ufl.edu/calenda](https://extadmin.ifas.ufl.edu/calendar)[r](https://extadmin.ifas.ufl.edu/calendar).  \n• If you/your county use Facebook, create a Facebook Event to promote.  \n• Include the event in ALL county Extension platforms, social media and newsletters (counties should cross-promote events on all their platforms), and tag departments and IFAS accounts so they can assist with promotion.  \n• Submit online to ALL free community calendars (if you charge for an event, you may have to pay a fee.  \n• Post about the event on social media a minimum of three times before the event.  \n• If your audience is going to be somewhere (church, feedstore, community center, library, etc.) post or leave flyers there.  \n• Provide digital and printed flyers to event partners and sponsors and ask them to share on their social media.  \n• Reach out to local media including newspapers, free shoppers, radio. Keep in mind some of these opportunities may have a cost attached to them, especially if your event has a registration fee. Consider using Extension marketing funds to promote your event. This could be social media advertising, a print ad in a local paper, etc. Contact your CED for questions on these funds and opportunities available.  \nAn Equal Opportunity Institution.","cbCaik34h8kDtFQc","https://ap.wps.com/l/cbCaik34h8kDtFQc","pdf",248458,"English","# Step 1: Set up event basics\n## Step 2: Gather tools & assets\n## Step 3: Market to your community","[{\"question\":\"How far in advance should Extension events begin marketing?\",\"answer\":\"Marketing should start at least 30 days out, or as soon as possible. If planned far in advance, begin with a save-the-date message.\"},{\"question\":\"What must be prepared if the event has limited capacity or fees?\",\"answer\":\"If capacity is limited, note it on all communications and include a registration deadline. If there are fees, determine how they will be collected in advance.\"},{\"question\":\"Where should an Extension event be promoted within community channels?\",\"answer\":\"Promote through blogs, the Extension Google calendar, county Extension platforms, social media and newsletters. Also post to free community calendars and provide digital and printed flyers to partners and sponsors for sharing.\"}]","Extension Event Marketing Checklist - Program/Event Promotion Steps | PDF",1789204406]