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Brown Act, EBC agendas are available for public review outside the BCAG Board Room at 326 Huss Dr, Building E at least 72 hours prior to each meeting. The agendas are also posted on the EBC website at [explorebuttecounty.com. Questions](explorebuttecounty.com. Questions) on agenda items may be directed to Nichole Farley, EBC Executive Direction, at [nichole@explorebuttecounty.com](nichole@explorebuttecounty.com).  \nMISSION: Explore Butte County inspires people to discover Butte County, creates tourism opportunities that contribute to economic vitality, and builds community through partnerships.  \nVISION: Explore Butte County champions a diverse and flourishing tourism industry, making it THE must-visit destination in the North State.  \nVALUES: Authenticity. Innovation. Stewardship. Equity. Fun.  \nBRAND POSITION: The Explorer - Adventurer, Pioneer, Seeker, Open-minded, Resourceful, Tolerant, Ambitious, Down to Earth, Authentic, Determined, Outdoorsy  \n1. OPEN MEETING  \nCALIFORNIA TOURISM MONTH/ BUTTE COUNTY TRAVEL AND TOURISM MONTH  \n2. CONSENT CALENDAR  \n2.1. Approve Minutes from March 26, 2026 Board Meeting  \n2.2. Approve March 2026 Financials (with authorization to update for TBID assessment revenues attributed to March 2026)  \n2.3. Approve April 2026 Financials (with authorization to update for TBID assessment revenues attributed to April 2026)  \n3.  EXPANDING & DIVERSIFYING VISITOR EXPERIENCES  \n3.1. UPDATE: MEDIA & PUBLIC RELATIONS ( Nichole Farley)  \nUpdate on recent media and public relations efforts, including journalist visits.  \n3.2.  UPDATE: BUSINESS DEVELOPMENT FOCUS ( Nichole Farley)  \nPivot in staffing to focus on Business Development and Lead Generation for hotel and lodging properties.  \nEXPLORE BUTTE COUNTY ǀ P.O. Box 2154, Chico, CA 95927 ǀ (530) 918-4585 ǀ [ExploreButteCounty.com](ExploreButteCounty.com)  \nEXPLORE BUTTE COUNTY  \nP.O. Box 2154, Chico, CA 95927  \n(530) 918-4585 ǀ [ExploreButteCounty.com](ExploreButteCounty.com)  \n4.  INNOVATIVE & EXPERIENTIAL MARKETING  \n4.1.  UPDATE: EBC BRAND REFRESH (Ashley Baer)  \nA look at the new direction of the Explore Butte County Brand, as a result of the Brand Workshops conducted on February 4, 2026 with Madden Media.  \nNEW BRAND GUIDELINES  \n4.2. SHASTA CASCADE TOURISM SUMMIT-APRIL 29, 2027  \nExplore Butte County is hosting the 2027 Shasta Cascade Tourism Summit on April 29, 2027.  \n5.  IMPROVING ACCESS TO EXPERIENCES  \n5.1.  UPDATE: HUBSPOT AND OWNED DATA EFFORTS (Ashley Baer)  \nUpdate on efforts to streamline our cross channel consumer engagement activities and to drive first person data collection across all channels.  \n5.2.  HUNDEN PARTNERS PHASE 1 DEVELOPMENT ADVISORY SERVICES  \nUpdate on efforts to streamline our cross channel consumer engagement activities and to drive first person data collection across all channels.  \nHUNDEN PARTNERS AGREEMENT  \nRecommendation: Approve the contract with Hunden Partners for Phase  \n1 Development Advisory Services for a total amount not to exceed $85, 000.  \n6.  BOARD UPDATES & PUBLIC COMMENT  \nThe public is invited to address the Board regarding any non-agenda items at this time. Time is limited to three (3) minutes per speaker. The Board may not take any action on public comment.  \n7. ADJOURNMENT  \nEXPLORE BUTTE COUNTY BOARD OF DIRECTORS MEETING  \nMarch 26, 2026  \nTime: 1 :00 pm-3 :30 pm  \nBCAG Board Room  \n326 Huss Dr, Board Room, Chico, CA 95928  \nAgenda  \nPublic Notice Information: In accordance with the Ralph M. Brown Act, EBC agendas are available for public review outside the BCAG Board Room at 326 Huss Dr, Building E at least 72 hours prior to each meeting. The agendas are also posted on the EBC website at [explorebuttecounty.com. Questions](explorebuttecounty.com. Questions) on agenda items may be direc","cbCaihbbMa2TkEuX","https://ap.wps.com/l/cbCaihbbMa2TkEuX","pdf",15325688,97,"English","# Agenda\n## Open meeting\n## Consent calendar\n## Expanding & diversifying visitor experiences\n## Innovative & experiential marketing\n## Improving access to experiences\n## Board updates & public comment\n## Adjournment","[{\"question\":\"When and where is the Explore Butte County Board of Directors meeting scheduled?\",\"answer\":\"The meeting is scheduled for May 28, 2026, from 1:00 pm to 3:30 pm in the BCAG Board Room at 326 Huss Dr, Chico, CA 95928.\"},{\"question\":\"What items are included in the consent calendar?\",\"answer\":\"The consent calendar includes approving minutes from the March 26, 2026 board meeting and approving March and April 2026 financials, including authorization to update for TBID assessment revenues attributed to the respective months.\"},{\"question\":\"What are the public comment rules during the meeting?\",\"answer\":\"The public may address the Board regarding non-agenda items, with time limited to three (3) minutes per speaker. The Board may not take action on public comment.\"}]","Explore Butte County Board of Directors Meeting - May 28, 2026 - Agenda | PDF",1789140032,34]