[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-280872-105":53,"doc-detail-280872-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","expired-listing-letters-10-letters-that-deliver-appointments-and-closings-to-superstars-daily","Expired Listing Letters - 10 Letters that Deliver Appointments and Closings to Superstars Daily","","Expired listing outreach relies on active contact such as phone or in-person, but letters become necessary when seller details are hard to find or schedules prevent direct calls. The text explains when a passive letter approach is appropriate and provides ten proven letter templates. It also gives practical guidance on stationery, paper, typography, hand signatures, envelopes, delivery methods, and includes multiple ready-to-use letter drafts tailored to homeowners and sellers.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/expired-listing-letters-10-letters-that-deliver-appointments-and-closings-to-superstars-daily/280872/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/expired-listing-letters-10-letters-that-deliver-appointments-and-closings-to-superstars-daily/280872.png","ImageObject",442,249,{"name":88,"@type":89},"Quinn","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-16",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"When should a realtor switch from active contact to sending an expired listing letter?","Question",{"text":109,"@type":110},"Switch when you cannot track down the seller’s contact information or when time constraints prevent contacting every expired seller. These are the two stated valid reasons for using letters as a passive approach.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What elements make the expired listing letters more effective?",{"text":114,"@type":110},"Use branded colored stationary, high-bond paper, readable serif fonts, and hand-sign and hand-address each letter with a first-class stamp. The guidance also recommends professional envelope addressing and top-left company address placement.",{"name":116,"@type":107,"acceptedAnswer":117},"What delivery method is recommended to improve response rates?",{"text":118,"@type":110},"Hand-delivering the letter is recommended for the highest impact. Using a local or national courier service, such as Priority Mail via the post office, is suggested as a cost-effective option.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},280872,1790483089,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":15,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":79},962075114765,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","The best way to contact expired listing sellers is always by phone or in-person. Why? This is what is considered an active contact – you are making direct contact with the client. Active contacts are the least expensive and most effective type of prospecting.  \nThere are only two reasons why you would switch to sending a letter or what is known in sales as using a passive approach. Either you simply can’t track down the seller's contact information or you are too busy to contact every expired seller in the marketplace. Both are valid and acceptable reasons for using a letter to touch an expired listing homeowner. But here’s the catch, if you are going to use a letter to reach expired listing sellers you must make sure it is powerful, motivating, and includes a compelling reason to call you!  \nThe following ten letters are time tested and market proven to produce amazing results. To maximize their power consider using them ina series of three. Why three? Because thereis a difference between new-expired listingsand old-expired listings.  \nQuote  \n\"You must take action now that will move you towards your goals. Develop a sense of urgency in your life.\"  \n-H. Jackson Brown, Jr.  \nMantra  \nI focus on low volume, high impact activities.  \nTo maximize their power, consider using them in a series of three and follow these guidelines:  \n• Use stationary that includes your company logo in color and centered at the top of the page. This will show potential sellers that you have invested time and money into looking professional. Also use high-quality, high-bond paper (25-30lb is ideal) . Lightweight copier paper will be instantly recognized as a sales letter.  \n• Use a high-quality printer, black ink, and one type of font that is easy read. Almost all newspapers and news magazines like Time and Newsweek use Serifed fonts for the majority of their editorial content.(Serifs are the little knobs you see on the ascenders and descendersof individual letters) . That's because numerous studies have shown that for printed text, Serifed fonts (Times Roman, Courier, Century) are more readable than Sans-Serif fonts (Arial, Helvetica) .  \n• Hand-sign every letter. Yes, you could do a printed signature, but a hand-signed letter feels personalized and specifically crafted for a client. Remember, this isn’t a mass mailing. It’s a few pieces of mail per day directed at homeowners who have a 90% chance of listing in the next 4-6 weeks. The extra effort and time will pay dividends over time.  \n• Use a standard white envelope and hand-address each piece. Also, use a first-class stamp. Labels and metered mail will appear to be bulk mail while a hand-addressed letter with a first-class stamp will encourage the seller to open the letter. In the top left corner only include your company address, not the full name of your firm.  \nPro Tip  \nTo make a bigger impact have your letter hand delivered. Have you ever not opened a hand delivered letter? By using a local or national courier service you will have a much higher response rate. For the most cost effective method try Priority Mail from your local post office.  \nWhat Story Does Your Home Tell?  \nDear \u003CProperty Owner>,  \nI noticed you gave up trying to sell your home. Would you still consider selling for the right price? If the answer is yes (or even maybe) we should talk today.  \nSelling a home is about more than selling features. People don’t buy bedrooms and bathrooms they buy a lifestyle. I specialize in telling your home’s story with powerful, captivating visuals combined with a description of what it means to own your home.  \nI tell your home’s story. You can see some of my work here…\u003CLink to Listing>  \n\u003CLink to Listing>  \n\u003CLink to Listing>  \nIf you have time to talk today I know I can sell your home. Shoot me a text or give me call. Have a great day!  \nSincerely,  \n\u003CAgent Name>\u003CPhone>\u003CEmail>\u003CWebsite>  \nIf your home is currently listed please disregard this letter. Thank you.  \n1,000 Buyers a Day  \nDear \u003CS","cbCaikem7J3ifTJ5","https://ap.wps.com/l/cbCaikem7J3ifTJ5","pdf",73447,"English","# Expired Listing Outreach Strategy\n## Active vs. Passive Contact\n## Series Approach for New vs. Old Expired Listings\n## Letter Writing and Mailing Guidelines\n# Ready-to-Use Expired Listing Letter Templates\n## Quote Letter\n## Mantra Letter\n## What Story Does Your Home Tell?\n## 1,000 Buyers a Day\n## Sell Your Home in 30 Days","[{\"question\":\"When should a realtor switch from active contact to sending an expired listing letter?\",\"answer\":\"Switch when you cannot track down the seller’s contact information or when time constraints prevent contacting every expired seller. These are the two stated valid reasons for using letters as a passive approach.\"},{\"question\":\"What elements make the expired listing letters more effective?\",\"answer\":\"Use branded colored stationary, high-bond paper, readable serif fonts, and hand-sign and hand-address each letter with a first-class stamp. The guidance also recommends professional envelope addressing and top-left company address placement.\"},{\"question\":\"What delivery method is recommended to improve response rates?\",\"answer\":\"Hand-delivering the letter is recommended for the highest impact. Using a local or national courier service, such as Priority Mail via the post office, is suggested as a cost-effective option.\"}]","Expired Listing Letters - 10 Letters that Deliver Appointments and Closings to Superstars Daily | PDF",1789560703]