[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-161114-105":53,"doc-detail-161114-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","expert-bank-developing-a-communications-and-engagement-plan-for-libraries","Expert Bank - Developing a communications and engagement plan for libraries","","Expert Bank toolkit outlines a strategic approach for libraries to develop a communications and engagement plan that supports transformation work. It explains how to build an early strategic framework, select priority campaigns, define measurable objectives, and position the core library offer within the wider council and partner landscape. It also covers audience segmentation, channel selection, message development, stakeholder engagement, and practical methods to measure reach and impact, including baseline setting and iterative review.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/expert-bank-developing-a-communications-and-engagement-plan-for-libraries/161114/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/expert-bank-developing-a-communications-and-engagement-plan-for-libraries/161114.png","ImageObject",442,249,{"name":88,"@type":89},"Oliver","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/octet-stream","2026-09-20","2026-08-30",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of this toolkit for libraries?","Question",{"text":108,"@type":109},"It provides guidance, templates, and tools to help libraries develop a more strategic communications and engagement approach aligned with transformation activities and the core library offer.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should a strategic communications framework be created?",{"text":113,"@type":109},"Start with a format that focuses on communication and engagement rather than duplicating the library strategy, set measurable objectives for outputs and outcomes, and use existing council communications resources to ensure alignment.",{"name":115,"@type":106,"acceptedAnswer":116},"How can audiences and channels be selected and targeted?",{"text":117,"@type":109},"Use audience segmentation based on user insights and available profiling (e.g., demographic data or tools like Acorn/Mosaic), choose appropriate channels to reach under-represented and vulnerable groups, and tailor messages to what different audiences are likely to respond to.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},161114,1788090899,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":15},8796095461610,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Expert Bank: Developing a communications and engagement plan for libraries\nBy Heidi Bellamy, Culture First with Worcestershire Libraries\u000bApril 2021\n\u000f\nContents\n1. About this toolkit \t\t\t\t\t\t\t\t\t P3\n2. Creating a strategic framework for communications\t\t\t\t            P3\n3. Audiences, channels and messages \t\t\t\t\t\t\t P4\n4. Stakeholder engagement and building relationships\t\t\t\t P6\nAppendix 1. Audiences/Stakeholders Segmentation\t\t\t\t          P10\nAppendix 2. Libraries communications and engagement plan template\t          P13\nAppendix 3. Stakeholder Mapping Exercise      \t\t\t\t          P27\nAppendix 4. Suggested framework for meeting with internal service heads \u000band commissioners/potential external partners \t\t\t\t           \t          P32\n\u000f\nAbout this toolkit\nThis toolkit is based on the work undertaken with Worcestershire Libraries as part of their transformation programme and is a result of the expert bank support offered by Libraries Connected.\nContext for the support: The Worcestershire Library Strategy had been approved and a key workstream within the transformation programme was the creation of a Communication and Engagement Plan. The work on this element had not begun at the start of the support programme.\nThis toolkit can be used by any library service looking for guidance on developing a more strategic approach to communication and engagement. It provides an outline process, templates and tools for adaptation to the local context.\nCreating a strategic framework for communications\nIt was agreed at an early stage that the format would be a plan that took a strategic approach to communication and engagement, rather than the creation of another entire strategy. This avoided replicating the work already undertaken to develop the library strategy, and meant the focus was more about setting out in detail how the library service would engage with communities around specific transformational activities and communicate the core library offer. By approaching this in a co-ordinated way, with objectives that could be measured in terms of outputs and outcomes, it would then act to frame the strategic messages while driving forward action.\nIf you intend embarking upon this journey in your locality, a good starting point is to look at the overarching council communication strategy. In this way you can use any existing templates for guidance that will help to ensure it ‘lands’ well with colleagues in the communications team. You can also replicate comms terminology, where appropriate, so that the plan resonates with the approach that senior managers and councillors or other decision makers are already familiar with.\nThe purpose of creating a framework at an early stage is to help capture existing information and provide a structure for generating new thinking. If you cannot identify a suitable format already available within your organisation, there is a sample template in Appendix 2 with content drawn from the Worcestershire Libraries Communication and Engagement Plan.\nYou may wish your plan to cover all elements of your Library Strategy; however in order to make it manageable, it may be more practical to focus on priority campaigns for the coming 12-18 months. Once your initial Communications and Engagement plan is complete, be sure to regularly review this working document as it will be an ongoing, iterative process with campaigns continuing to evolve.\nAudiences, channels and messages\nAs part of the process you will need to consider the audiences you are hoping to communicate with, thinking about existing users, under-represented groups or non-users and how best to position the library service within the council and with partners.\nSegmentation is really useful when you are thinking about communicating with audiences, particularly for change programmes (i.e. implementing Community Managed or Open Libraries); the more you know about users, the better your chances of successfully engaging with them. You can make sure, for example, that you tell them abo","cbCailMKol5WkeIn","https://ap.wps.com/l/cbCailMKol5WkeIn","doc",371331,34,"English","# About this toolkit\n# Creating a strategic framework for communications\n# Audiences, channels and messages\n# Stakeholder engagement and building relationships\n## Appendix 1. Audiences/Stakeholders Segmentation\n## Appendix 2. Libraries communications and engagement plan template\n## Appendix 3. Stakeholder Mapping Exercise\n## Appendix 4. Suggested framework for meeting with internal service heads and commissioners/potential external partners","[{\"question\":\"What is the purpose of this toolkit for libraries?\",\"answer\":\"It provides guidance, templates, and tools to help libraries develop a more strategic communications and engagement approach aligned with transformation activities and the core library offer.\"},{\"question\":\"How should a strategic communications framework be created?\",\"answer\":\"Start with a format that focuses on communication and engagement rather than duplicating the library strategy, set measurable objectives for outputs and outcomes, and use existing council communications resources to ensure alignment.\"},{\"question\":\"How can audiences and channels be selected and targeted?\",\"answer\":\"Use audience segmentation based on user insights and available profiling (e.g., demographic data or tools like Acorn/Mosaic), choose appropriate channels to reach under-represented and vulnerable groups, and tailor messages to what different audiences are likely to respond to.\"}]","Expert Bank - Developing a communications and engagement plan for libraries | DOC"]