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The agreement outlines a five-phase delivery process: discovery and project evaluation, project development and approvals, ad sales and contracting, technical contracting and installation management, and contract fulfillment with ongoing advertiser coordination. It also assigns customer responsibilities for marketing inputs, support in sponsorship sales, operator/maintenance assistance, and contract logistics during each agreement year.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/exclusive-representation-rights-agreement-dsm-agreement-30-january-2009/283087/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/exclusive-representation-rights-agreement-dsm-agreement-30-january-2009/283087.png","ImageObject",442,249,{"name":88,"@type":89},"Miles","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-25","2026-09-16",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",13,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of the Exclusive Representation Rights Agreement between DSM and the Customer?","Question",{"text":109,"@type":110},"DSM agrees to provide exclusive representation rights services to the Customer for designated facilities, including associated marketing and advertising rights and related project support.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What are the five phases of DSM services included in the agreement?",{"text":114,"@type":110},"The agreement specifies Phase 1 discovery/project evaluation, Phase 2 project development, Phase 3 ad sales and contracting, Phase 4 technical contracting/project management/manufacturing/installation, and Phase 5 contract fulfillment.",{"name":116,"@type":107,"acceptedAnswer":117},"What responsibilities does the Customer have under the agreement?",{"text":118,"@type":110},"The Customer must assist with marketing prospect lists and related relationship information, support sponsorship sales and presentations, provide qualified personnel/operators for maintenance and servicing, and provide support for installation responsibilities per the listed responsibilities checklist.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},283087,1789589135,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":15,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":126,"read_time":79},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","EXCLUSIVE REPRESENTATION RIGHTS AGREEMENT  \nDSM AGREEMENT \\# _________  \nDATED 30 JANUARY 2009  \nI. OVERVIEW  \nDaktronics Sports Marketing, a division of Daktronics, Inc.,(hereinafter “DSM”) agrees to provide to Wylie Independent School District,(hereinafter the “Customer”) the following exclusive Representation Rights Services for, in, and around   and any other facility in which equipment is to be placed.  \nII. DSM SERVICES  \nDSM will implement a 5-phase plan, to include:  \nPHASE 1  \nDISCOVERY/PROJECT EVALUATION  \n• Present and review project flow chart to Customer  \n• Review Customer’s specific goals, objectives, and expectations  \n• Review existing sponsorships, vending and any and all marketing and/or media agreements, plus current revenue generation  \n• Review what sponsorship vending and marketing/media advertising rights are available (Refer to Attachment A)  \n• Review similar projects/market evaluations  \n• Begin formulating preliminary financial proforma for project  \n• Provide a Representation Rights Agreement to Customer if project evaluation indicates the ability to achieve Customer’s goals, objectives and expectations  \nPHASE 2  \nPROJECT DEVELOPMENT  \n• Customer and DSM sign a mutually agreeable Representation Rights Agreement  \n• Conduct venue site visit (DSM project team)  \n• Determine project design criteria  \n• Evaluate product application and technology  \n• Target areas within the Facilities for specific component implementation  \n• Develop conceptual designs for evaluation within the facilities  \n• Determine system design costs  \n• Review financial proforma with updated revenue and system design costs.  \n• Review the feasibility of accomplishing Customer’s goals, objectives and expectations  \n• Preliminary review of conceptuals/financial proforma with Customer  \n• Obtain written approvals by Customer through Customer Approval Book, which will include the following, with the understanding that Customer at all times retains the right to negotiate the terms of any document, even after its approval of any part of the Customer Approval Book:  \n- Project Flow Chart  \n- Signed Representation Rights Agreement (applicable terms and conditions)  \n- Marketing Conceptuals  \n- Marketing Inventory Checklist (MIC)  \n- Marketing/Advertising Rights List  \n- Equipment / Services  \n- Installation Responsibilities  \n- Customer Agreement Template  \n- Financial Proforma  \n- Advertiser Target List  \n- Advertising Agreement Template  \n- Graphic File Standards/Prospectus Checklist  \n- Contract Fulfillment Responsibilities  \n• Finalize financial proforma/equipment cost  \n• Prepare Advertising Sales Presentation materials , which may include:  \n- PowerPoint Presentation  \n- Electronic and/or Email Advertising Prospectus  \n- Printed Advertising Prospectus  \nPHASE 3  \nAD SALES AND CONTRACTING  \n• DSM will pay all selling expenses for:  \n- Travel  \n- Salaries  \n- Materials  \n- Commissions  \n- DSM internal attorneys fees  \n- Phone, fax, and email  \n- Contract development, signatures and distribution  \n- Internal DSM overhead and administration  \n• Ad sales selling and contracting  \n• Review/present and finalize financing options with Customer  \n• Finalize Customer Agreement  \nPHASE 4  \nTECHNICAL CONTRACTING/PROJECT MANAGEMENT /MANUFACTURING/ INSTALLATION  \n• Establish a detailed project installation timeline listing all manufacturing and installation aspects of the project  \n• Provide all electrical, signal, mechanical, structural, installation, preliminary and final engineering drawings  \n• Prepare specific equipment and installation specifications and scopes of work to prepare for local bidding out purposes including electrical and signal, mechanical and structural, and lifting and mounting display  \n• Negotiate and contract with subcontractors using Customer-approved AIA documents  \n• Conduct site visit that includes, but not limited to, pre-design evaluation meetings,  \nsubcontractor walk-through negotiations, site and subcontractor ","cbCaioD1Ey2SfWFR","https://ap.wps.com/l/cbCaioD1Ey2SfWFR","pdf",183920,"English","# I. Overview\n# II. DSM Services\n## Phase 1 - Discovery/Project Evaluation\n## Phase 2 - Project Development\n## Phase 3 - Ad Sales and Contracting\n## Phase 4 - Technical Contracting/Project Management/Manufacturing/Installation\n## Phase 5 - Contract Fulfillment\n# III. Customer Responsibilities","[{\"question\":\"What is the purpose of the Exclusive Representation Rights Agreement between DSM and the Customer?\",\"answer\":\"DSM agrees to provide exclusive representation rights services to the Customer for designated facilities, including associated marketing and advertising rights and related project support.\"},{\"question\":\"What are the five phases of DSM services included in the agreement?\",\"answer\":\"The agreement specifies Phase 1 discovery/project evaluation, Phase 2 project development, Phase 3 ad sales and contracting, Phase 4 technical contracting/project management/manufacturing/installation, and Phase 5 contract fulfillment.\"},{\"question\":\"What responsibilities does the Customer have under the agreement?\",\"answer\":\"The Customer must assist with marketing prospect lists and related relationship information, support sponsorship sales and presentations, provide qualified personnel/operators for maintenance and servicing, and provide support for installation responsibilities per the listed responsibilities checklist.\"}]","EXCLUSIVE REPRESENTATION RIGHTS AGREEMENT - DSM AGREEMENT - 30 JANUARY 2009 | PDF"]