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The template specifies an audience approach via a recipient spreadsheet or provided email list, and requires submitted content elements such as a banner/hero image with minimum dimensions. It also defines email composition components including suggested subject line, preheader, and body copy with calls to action and optional images.","| | Required for marketing cloud |  | EMAIL DETAILS |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- | --- | --- | --- |\n| Project name *for reference\u003Cbr>em |  | External school outreach for the MS RGME program\u003Cbr>ails |  |  |  |  |  |  |\n| Date/time of first send *date must be agreed upon prior to submitting this form |  | 1/22/2024 |  |  |  |  |  |  |\n| Resend dates *dates must be agreed upon prior to submitting this form |  | 3/15/2024, 6/15/2024 |  | |  | When appropriate, Marketing Cloud |  |  |\n| Sender name *to show in recipients’ inboxes |  | Shae Maresco\u003Cbr>|  |  |  | emails can be resent |  |  |\n|  |  |  |  |  |  |  |  |  |\n| Sender email address *to show in recipients’inboxes |  | \u003Cbr>[sxm1914@case.edu](sxm1914@case.edu)   |  |  |  |  |  |  |\n|  |  |  |  |  | Sender and |  |  |  |\n|  |  |  |  |  | to name can, but do not have to be |  |  |  |\n| Reply-to name *to show after recipient clicks reply  |  | [rgme@case.edu](rgme@case.edu) |  | the same. |  |  |  |  |\n\n|  |  | Sender and Reply- |  |  |  |\n| --- | --- | --- | --- | --- | --- |\n| Reply-to email address *to receive recipients’replies | [rgme@case.edu](rgme@case.edu) | to email can be the same or different |  |  |  |\n|  |  |  |  |  |  |\n| Contact name *to be included at end of email | Shae Maresco\u003Cbr>Instead of |  |  |  |  |\n| Contact email address *tobe included at end of email | [rgme@case.edu](rgme@case.edu)  |  | providing a signature, you provide UMC with |  |  |\n| Contact phone number *to be included at end of email | (216) 368-4558 |  | the details to create a signature |  |  |\n|  |  |  |  |  |  |\n\n| AUDIENCE |  |\n| --- | --- |\n| Audience list\u003Cbr>Devreq-assigned number\u003Cbr>-or-\u003Cbr>.xlsx or .csv file of email addresses to send to (share URL with permissions granted to\u003Cbr> Leon Bote and/or | [https://docs.google.com/spreadsheets/d/162jzVoQFpGRUpPIHnIMGaVc_Q6Wku1](https://docs.google.com/spreadsheets/d/162jzVoQFpGRUpPIHnIMGaVc_Q6Wku1)[ ](https://docs.google.com/spreadsheets/d/162jzVoQFpGRUpPIHnIMGaVc_Q6Wku1)[kl-48Aey7NG4Y/edit\\#gid=0](kl-48Aey7NG4Y/edit#gid=0)\u003Cbr>Instead of queries, Marketing Cloud emails require you to provide a spreadsheet of contact info for those you are trying to reach |\n| )\u003Cbr>|  |\n\n| CONTENT SUBMISSION |  |\n| --- | --- |\n| * Banner/hero image (below logo header) Enter either the URL of the image or image folder (must be at least 600px wide by 300px high)\u003Cbr>-or\u003Cbr>Search [istockphoto.com](istockphoto.com)[ ](istockphoto.com)and provide URL/stock photo ID number\u003Cbr>-and/or\u003Cbr>Specify type of image you want to be used | [https://applygrad.case.edu/www/images/School%20of%20Medicine/Banners/RG](https://applygrad.case.edu/www/images/School%20of%20Medicine/Banners/RG)[ ](https://applygrad.case.edu/www/images/School%20of%20Medicine/Banners/RG)[ME/06012020_SOM_RGME_RFI_640x313.jpg](ME/06012020_SOM_RGME_RFI_640x313.jpg) |\n\n\n| Suggested subject line Maximum character count is 60; 40 is optimal | Greetings from Case Western Reserve University! |\n| --- | --- |\n| Suggested preheader Limit: 80 characters | Learn how the CWRU MS in Regenerative Medicine Program may be the right next step for your students. |\n| Body copy Enter text here\u003Cbr>-or\u003Cbr>Add hyperlink to Google Doc with permissions set to allow access for anyone at CWRU with the link, with the role defi ned as“Editor”(instead of“Viewer”) .\u003Cbr>Include prominent call to action (CTA) with link | Hello!\u003Cbr>I hope your new year is off to a great start and that 2024 has plenty of great things in store for you.\u003Cbr>My name is Dr. Tracey Bonfield, and I am the Director for the CWRU Master of Science in Regenerative Medicine and Entrepreneurship program. This program is unique as it blends content from our world-renowned School of Medicine, School of Law, and the Weatherhead School of Management. Students graduate with a well-rounded approach and understanding of the rapidly growing field of Regenerative Medicine.\u003Cbr>I am reaching out to you today as I believe this program could be of interest to studen","cbCaivgelKzEdyGA","https://ap.wps.com/l/cbCaivgelKzEdyGA","pdf",149173,5,"English","en",105,"# EMAIL DETAILS\n## Audience\n## Content submission","[{\"question\":\"What information is required under EMAIL DETAILS for the sender and reply-to sections?\",\"answer\":\"The template requires sender name and sender email address, plus reply-to name and reply-to email address so recipients can reply correctly.\"},{\"question\":\"How should the audience be provided for Marketing Cloud emails?\",\"answer\":\"Marketing Cloud emails require either a list of recipients via a spreadsheet (XLSX/CSV) of email addresses or an audience list mechanism with a Devreq-assigned number.\"},{\"question\":\"What content elements must be submitted for the email (including image requirements)?\",\"answer\":\"Submit a banner/hero image with either a URL or image folder (at least 600px by 300px), or provide a stock photo URL/ID; 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