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It outlines project overview details (subject area, contacts, deadlines), overall content positioning, and clear expectations for the writer regarding content type, length, usage channels, categories, keywords, background, evidence, insight, tone of voice, and target audience. 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Be inspiring.  \nUse the template.  \nDuring the content marketing process, and is specifically aimed at helping you create content that works harder within digital.  \nNote.  \nThis brief is designed to support (but not replace) documents that should already be in existence within your organisation including brand guidelines, blogging guidelines, image sourcing, tone of voice and editorial style guides.  \nGet in touch.  \nOf course if you have questions or comments on the briefing template please get in touch with us through [our website](our website digitalbalance.com.au. We)[ ](our website digitalbalance.com.au. We)[digitalbalance.com.au](our website digitalbalance.com.au. We)[. We](our website digitalbalance.com.au. We)’d love to hear from you.  \nContent marketing template: a copywriting brief  \nProject Overview  \n\n| Name of job | [article subject] |\n| --- | --- |\n| Date of brief |  |\n| Content subject area | [e.g. Digital marketing > Strategy & planning] |\n| Team contact | [insert name] |\n\nDeadlines  \n\n| 1st draft | 2nd draft | Final version |\n| --- | --- | --- |\n|  |  |  |\n\nOverarching content position  \nRemind the writer of how your brand represents itself within content marketing.  \nWhat do you stand for? Why is your content different?  \ne.g. At digital balance we create and share content that enables changes in digital behaviour.  \nContent marketing template: a copywriting brief  \nThe template  \n\n| Content type\u003Cbr>-article, infographic, research report? | Be very clear and upfront about what you want. |\n| --- | --- |\n| Length | Approximate number of words you are looking for. |\n| Where it will be used and re\u003Cbr>used | Content hub, blog name, Facebook, Twitter, Press release etc. |\n| Content category | If your content is housed in a blog then make sure you are consistent in categorising and organising your content. |\n| Keywords | Suggested keywords that the writer should include, based in your research. |\n| Background | Why your brand wants to create this content now. e.g. ‘We’ve conducted some new research…’ |\n| Supporting evidence | Provide your writer with any additional internal or external research that has driven this brief. |\n| Insight or angle | The reason or purpose that your brand feels able o contribute to this subject area. This will be a combination of your overall content positioning statement and your brand’s unique insight or angle for this particular piece. |\n| Tone of voice | Summarise your brand’s personality using your tone of voice guide so your writer can effectively portray your brand.\u003Cbr>e.g. ‘At db we use conversational language that’s easy to read and free of jargon. We aim to educate our audience and fulfil our content positioning of helping to change digital behaviour.’ |\n| Target audience | Provide information about your personas and the audiences you want to reach with this piece of content. |\n| Response | What do you want the target audience to think or feel when they have read your article? |\n\nAdditional information  \n\n| Research | Details of any further research the writer needs to do around this subject area. |\n| --- | --- |\n| Images | Provide details of any supporting imagery that needs to be sourced by the writer. Be clear in regards to the amount of preparation you require them to do. |\n| Links | A list of links referencing the sources used in the piece. |\n| Content tags | Make sure the writer is familiar with your tagging process if you want them to add tags to the piece. |","cbCaivSfFPATlpgi","https://ap.wps.com/l/cbCaivSfFPATlpgi","pdf",118991,"English","# Project Overview\n# Deadlines\n# Overarching content position\n# The template\n## The template fields\n# Additional information","[{\"question\":\"What is the purpose of this content marketing copywriting brief template?\",\"answer\":\"It helps client teams create content that works harder within digital by aligning the piece with brand values, audiences, and engagement goals.\"},{\"question\":\"What details should be filled out in the project overview section?\",\"answer\":\"Include the job name, date of brief, content subject area, and team contact, so writers and stakeholders share clear context.\"},{\"question\":\"Which elements does the template require for guiding the writer during drafting?\",\"answer\":\"It specifies content type, length, where it will be used or reused, content category, suggested keywords, background, supporting evidence, insight or angle, tone of voice, target audience, and the response the reader should feel.\"}]","Example-Content-Marketing-Brief-Template - Copywriting Brief | PDF",1789153105]