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It also covers positioning statements, tagline/slogan, and brand attributes.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which design and graphic standards outputs are listed?",{"text":114,"@type":110},"It lists a graphic standards manual for print and web, logo library and logo guidelines, color palette definitions, typography guidelines, imagery guidelines, and application guidelines. It also includes a creative assets library and boilerplate guidelines.",{"name":116,"@type":107,"acceptedAnswer":117},"What customer service and sales-related templates are captured?",{"text":118,"@type":110},"Customer service sections include service scripts, surveys, product and service review, lead tracking forms, FAQ reference guide, and customer evaluation forms. 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|  |  |  |\n| Corporate Overview |  |  |  |  |\n| Guiding Principles |  |  |  |  |\n| Differentiators* |  |  |  |  |\n| Brand/Division Structure |  |  |  |  |\n| Corporate Staff Hierarchy per Brand/Division |  |  |  |  |\n| Market Research |  |  |  |  |\n\n\n| Positioning Statement |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Tagline/Slogan |  |  |  |  |\n| Brand Attributes |  |  |  |  |\n\n| Target Audience Profiles |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Key Messaging Strategy |  |  |  |  |\n| Brand Voice* |  |  |  |  |\n\n\n| Design Ethos* |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Graphic Standards Manual: |  |  |  |  |\n| Print |  |  |  |  |\n| Web |  |  |  |  |\n| Logo Library |  |  |  |  |\n| Logo Guidelines |  |  |  |  |\n| Color Palette Definitions |  |  |  |  |\n| Typography Guidelines |  |  |  |  |\n| Imagery Guidelines |  |  |  |  |\n| Application Guidelines |  |  |  |  |\n| Creative Assets Library |  |  |  |  |\n| Boilerplate Guidelines |  |  |  |  |\n\n\n| Business Cards |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Letterhead |  |  |  |  |\n| Letterhead Second Sheet |  |  |  |  |\n| Microsoft Word Letterhead Template |  |  |  |  |\n| Email Signature |  |  |  |  |\n| Fax Cover Sheet |  |  |  |  |\n| Invoice Template |  |  |  |  |\n\n\n| Business Envelopes |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Labels |  |  |  |  |\n| Thank You Card |  |  |  |  |\n| Thank You Card Envelopes |  |  |  |  |\n| Notepads |  |  |  |  |\n| Telephone Greetings/Messages |  |  |  |  |\n| Memo Template |  |  |  |  |\n| Signage: |  |  |  |  |\n| External Primary Signage |  |  |  |  |\n| Entrance/Door Signage |  |  |  |  |\n| Exterior Directional Signage |  |  |  |  |\n| Interior Primary Signage |  |  |  |  |\n| Interior Directional |  |  |  |  |\n| Vehicle: |  |  |  |  |\n| Cars/Trucks/Vans |  |  |  |  |\n| Required Uniforms/Apparel |  |  |  |  |\n| Promotional Items (T-shirts, pens, etc. ) |  |  |  |  |\n| Name Badges/Guest Badges |  |  |  |  |\n\n| Employee Handbook |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Job Descriptions |  |  |  |  |\n| Training Materials |  |  |  |  |\n| Recruitment Material Formats/Signatures |  |  |  |  |\n| Benefit Booklet Template |  |  |  |  |\n| Employee Publication Template |  |  |  |  |\n| Employment Agreements |  |  |  |  |\n| HR Branded Folder |  |  |  |  |\n| Corporate Overview and Welcome Letter |  |  |  |  |\n| Social Media Guidelines |  |  |  |  |\n| Welcome Video |  |  |  |  |\n| Recruitment Ad Format |  |  |  |  |\n\n\n| Website: |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| Internet |  |  |  |  |\n| Intranet |  |  |  |  |\n| Blog |  |  |  |  |\n| Web Analytic Setup |  |  |  |  |\n| SEO Strategy: |  |  |  |  |\n| On-site |  |  |  |  |\n| Off-site |  |  |  |  |\n| Online Directory Setup |  |  |  |  |\n| Social Media: |  |  |  |  |\n| Account Creation/Set Up/Brand |  |  |  |  |\n| Social Media Calendar |  |  |  |  |\n| Facebook |  |  |  |  |\n| Twitter |  |  |  |  |\n\n\n| LinkedIn |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| YouTube |  |  |  |  |\n| Pinterest |  |  |  |  |\n| Instagram |  |  |  |  |\n| Google+ |  |  |  |  |\n| Presentation Folder (delete?) |  |  |  |  |\n| Print/Digital Collateral: |  |  |  |  |\n| Brochures |  |  |  |  |\n| Product Sheets |  |  |  |  |\n| Sales Materials |  |  |  |  |\n| Folders |  |  |  |  |\n| Posters |  |  |  |  |\n| Sales Materials |  |  |  |  |\n| Sales One-Sheets/Product Sheets |  |  |  |  |\n| Interactive PDF Presentation |  |  |  |  |\n| Binders |  |  |  |  |\n| Sales Video |  |  |  |  |\n| Mass Email Templates |  |  |  |  |\n| Point of Purchase Collateral |  |  |  |  |\n| Ad Campaigns |  |  |  |  |\n| Broadcast Campaigns |  |  |  |  |\n| Broadcast/Video Signature |  |  |  |  |\n| Print/Web Ads |  |  |  |  |\n| PPC Campaigns |  |  |  |  |\n| Direct Mail Campaigns |  |  |  |  |\n| Public Relations: |  |  |  |  |\n| PR Plan/Outline |  |  |  |  |\n| Press Release |  |  |  |  |\n| Press Kit |  |  |  |  |\n| eBlast Template |  |  |  ","cbCaipFzp7BglVT4","https://ap.wps.com/l/cbCaipFzp7BglVT4","pdf",192381,"English","# Corporate Brand Foundation\n## Mission, Values, Vision, and Overview\n## Positioning, Tagline, and Brand Attributes\n# Audience and Messaging\n## Target Audience Profiles\n## Key Messaging and Brand Voice\n# Design Ethos and Graphic Standards Manual\n## Print and Web Standards\n## Logo Library and Guidelines\n## Color Palette and Typography Guidelines\n## Imagery and Application Guidelines\n# Branded Office and Communication Templates\n## Business Cards and Letterhead\n## Email Signature and Fax Cover Sheet\n## Envelopes, Labels, and Notepads\n# HR, Website, and Social Media Assets\n## Employee Handbook and Training Materials\n## Job Descriptions and Agreements\n## Website, SEO, and Web Analytics\n## Social Media Calendar and Account Setup\n# Sales, PR, and Campaign Deliverables\n## Print/Digital Collateral\n## Brochures, Product Sheets, and Binders\n## Ad Campaigns and Mass Email Templates\n## Press Releases and Press Kits\n# Legal/Finance and Commercial Forms\n## Trademark, Contracts, and Statements\n## Sales Order Forms and Account Application Forms\n# Customer Service and Support Templates\n## Service Scripts, Surveys, and Reference Guides\n## Lead Tracking and Evaluation Forms","[{\"question\":\"What core brand strategy items are included in the checklist?\",\"answer\":\"The checklist includes corporate mission, values, brand vision, guiding principles, differentiators, and a corporate overview. It also covers positioning statements, tagline/slogan, and brand attributes.\"},{\"question\":\"Which design and graphic standards outputs are listed?\",\"answer\":\"It lists a graphic standards manual for print and web, logo library and logo guidelines, color palette definitions, typography guidelines, imagery guidelines, and application guidelines. It also includes a creative assets library and boilerplate guidelines.\"},{\"question\":\"What customer service and sales-related templates are captured?\",\"answer\":\"Customer service sections include service scripts, surveys, product and service review, lead tracking forms, FAQ reference guide, and customer evaluation forms. Sales-related items include sales order forms and account application forms.\"}]","EW Branding Checklist Form - Corporate Brand Asset Templates | PDF",1788446039]