[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-174209-en":3,"doc-seo-174209-105":31,"detail-sidebar-cat-1-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":21,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":15,"update_tm":29,"read_time":30},174209,687197207639,"Asher","https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd",1,11,"Presentations","Event Strategic Plan - Executive Summary - Setting the scene - Our sustainable future","Event Strategic Plan template for defining an event’s direction, positioning, and sustainable future. Includes guidance to draft an executive summary, set the scene with event location, dates, tourism season and organizing details, analyze trends and benchmarking, and assess strategic context from regional and destination plans. Provides sections to articulate vision, purpose, values, themes, target markets and objectives, supported by priorities and goals for the next three years.","TEMPLATE\nEvent Strategic Plan\n\u000f\n[YOUR EVENT NAME]\nSTRATEGIC PLAN\nPrepared by:\nDate:\n\u0003Table of Contents\n\u0013 TOC \\o \"1-3\" \\h \\z \\u \u0014\u0013 HYPERLINK \\l \"_Toc119666619\" \u0014Executive Summary\t\u0013 PAGEREF _Toc119666619 \\h \u00145\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666620\" \u00141. \tSetting the scene\t\u0013 PAGEREF _Toc119666620 \\h \u00146\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666621\" \u00141.1 Background\t\u0013 PAGEREF _Toc119666621 \\h \u00146\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666622\" \u00141.2 Trends in events and benchmarking\t\u0013 PAGEREF _Toc119666622 \\h \u00147\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666623\" \u00141.3 Strategic context\t\u0013 PAGEREF _Toc119666623 \\h \u00147\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666624\" \u00141.4 Strengths, challenges and opportunities analysis\t\u0013 PAGEREF _Toc119666624 \\h \u00147\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666625\" \u00142. \tOur sustainable future\t\u0013 PAGEREF _Toc119666625 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666626\" \u00142.1 Vision\t\u0013 PAGEREF _Toc119666626 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666627\" \u00142.2 Purpose\t\u0013 PAGEREF _Toc119666627 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666628\" \u00142.3 Values\t\u0013 PAGEREF _Toc119666628 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666629\" \u00142.4 Themes\t\u0013 PAGEREF _Toc119666629 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666630\" \u00142.5 Target markets (Ideal Attendees)\t\u0013 PAGEREF _Toc119666630 \\h \u00149\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666631\" \u00142.6 Objectives\t\u0013 PAGEREF _Toc119666631 \\h \u001410\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666632\" \u00143.4 Priorities\t\u0013 PAGEREF _Toc119666632 \\h \u001410\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc119666633\" \u00143.5 Goals\t\u0013 PAGEREF _Toc119666633 \\h \u001410\u0015\u0015\n\u0015\u0004\n\u000f\nExecutive Summary\n[Once you have developed your strategy, come back to this section and add the key elements, such a vision, mission, objectives and priorities on one page so stakeholders can see at a glance what you are aiming to achieve.]\n\u000f\n1. \tSetting the scene\n1.1 Background\nLocation:\nDate(s) of Event:\nTourism Season: [Peak, shoulder or low tourism season]\nOrganisation:\nEvent Coordinators:  [Names and contact information]\n[Insert an overview of your event with information on its history, purpose, and format.]\n\u000f\n1.2 Trends in events and benchmarking\n[Add information on trends in events that are relevant to your event, such as sustainability, including interactive experiences for attendees, use of local produce, new trends in your sport, etc. Add information on your competitors – similar nearby events, or events that also target your target markets – as well as information on benchmark events – those events whose success you aspire to replicate (though not by copying them!). Spell out your point of difference – your Unique Selling Proposition (USP) – the reason people will choose to attend your event instead of attending competitor events.]\n1.3 Strategic context\n[Learn about and assess how the strategic plans of your region impact your event. Read the economic development, community, and tourism plans of your Council, and the destination management plan of your regional tourism organisation to see how your event can tie in with their activities. Take note of their target markets and the goals they are working towards.\nAdd a paragraph here about anything in those plans which affects/could affect how your event is run and promoted.]\n1.4 Strengths, challenges and opportunities analysis\n[Consider your event’s strengths, challenges, and possible opportunities the event could leverage. Remember to consider the impact of competitor events.]\n2. \tOur sustainable future\n2.1 Vision\n[Insert a sentence describing where the event will ideally be in e.g. three to five years’ time. This is the vision your team will work towards achieving. \u000be.g. [Your event] is a financially self-sustaining event that attracts 6,000 overnight attendees and builds our community’s resilience and pride.]\n2.2 Purpose\n[Insert a sentence describing how the event will achieve that vision.\ne.g. [Your event] provides an exceptional experience for residents and visitors.]\n2.3 Values\nThe primary values which underpin decisions made by event organisers are:\n[Insert values e.g. Inclusive, sustainable, etc]\n2.4 Themes\nThe themes which reveal the event’s identity are:\n[Insert your event’","cbCaigI5SB1aes3T","https://ap.wps.com/l/cbCaigI5SB1aes3T","docx",57371,2,13,"English","en",105,"# Executive Summary\n# 1. Setting the scene\n## 1.1 Background\n## 1.2 Trends in events and benchmarking\n## 1.3 Strategic context\n## 1.4 Strengths, challenges and opportunities analysis\n# 2. Our sustainable future\n## 2.1 Vision\n## 2.2 Purpose\n## 2.3 Values\n## 2.4 Themes\n## 2.5 Target markets (Ideal Attendees)\n## 2.6 Objectives\n# 3. Priorities and goals","[{\"question\":\"What sections are included in the Event Strategic Plan template?\",\"answer\":\"The template covers an executive summary, setting the scene (background, trends, strategic context, and SWOT-style analysis), and a sustainable future framework (vision, purpose, values, themes, target markets, and objectives).\"},{\"question\":\"How should the background and event details be completed?\",\"answer\":\"Fill in location, event dates, tourism season type, the organizing organization, and event coordinator contact information, then provide an overview of the event’s history, purpose, and format.\"},{\"question\":\"How does the template guide defining target markets and objectives?\",\"answer\":\"It asks for primary target market profiles using demographic, geographic, and psychographic details, then requires clearly stated objectives describing what the event aims to achieve.\"}]","Event Strategic Plan - Executive Summary - Setting the scene - Our sustainable future | DOCX",1788311223,5,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":14,"keywords":35,"description":15,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"event-strategic-plan-executive-summary-setting-the-scene-our-sustainable-future","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,48,51],{"item":42,"name":43,"@type":44,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":21},"https://docshare.wps.com/template/","Template",{"item":49,"name":13,"@type":44,"position":50},"https://docshare.wps.com/template/presentations/",3,{"item":52,"name":14,"@type":44,"position":53},"https://docshare.wps.com/template/event-strategic-plan-executive-summary-setting-the-scene-our-sustainable-future/174209/",4,{"url":52,"name":14,"@type":55,"author":56,"headline":14,"publisher":58,"fileFormat":61,"inLanguage":24,"description":15,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-05","2026-09-02",true,{"@type":66,"interactionType":67,"userInteractionCount":21},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"What sections are included in the Event Strategic Plan template?","Question",{"text":76,"@type":77},"The template covers an executive summary, setting the scene (background, trends, strategic context, and SWOT-style analysis), and a sustainable future framework (vision, purpose, values, themes, target markets, and objectives).","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"How should the background and event details be completed?",{"text":81,"@type":77},"Fill in location, event dates, tourism season type, the organizing organization, and event coordinator contact information, then provide an overview of the event’s history, purpose, and format.",{"name":83,"@type":74,"acceptedAnswer":84},"How does the template guide defining target markets and objectives?",{"text":85,"@type":77},"It asks for primary target market profiles using demographic, geographic, and psychographic details, then requires clearly stated objectives describing what the event aims to achieve.","https://schema.org",{"og:url":52,"og:type":88,"og:title":14,"og:site_name":59,"og:description":15},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,97,102,107,112,117,122,127,131],{"id":12,"doc_module":11,"doc_module_name":47,"category_name":13,"show_sort_weight":95,"slug":96},90,"presentations",{"id":98,"doc_module":11,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},12,"Resumes",80,"resumes",{"id":103,"doc_module":11,"doc_module_name":47,"category_name":104,"show_sort_weight":105,"slug":106},14,"Invoices",70,"invoices",{"id":108,"doc_module":11,"doc_module_name":47,"category_name":109,"show_sort_weight":110,"slug":111},15,"Posters",60,"posters",{"id":113,"doc_module":11,"doc_module_name":47,"category_name":114,"show_sort_weight":115,"slug":116},16,"Social Media",50,"social-media",{"id":118,"doc_module":11,"doc_module_name":47,"category_name":119,"show_sort_weight":120,"slug":121},17,"Forms",40,"forms",{"id":123,"doc_module":11,"doc_module_name":47,"category_name":124,"show_sort_weight":125,"slug":126},18,"Letters",30,"letters",{"id":128,"doc_module":11,"doc_module_name":47,"category_name":129,"show_sort_weight":30,"slug":130},21,"Paper Templates","papers-templates",{"id":132,"doc_module":11,"doc_module_name":47,"category_name":133,"show_sort_weight":4,"slug":134},158,"General","general-158"]