[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-353806-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-353806-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","event-marketing-plan-example","Event marketing plan example","","Event marketing plan example detailing a coordinated 5–6 week timeline for driving registrations and engagement. Covers website setup with gated access, teaser content, and conversion messaging; structured email sequences for internal lists, registrants, reminders, and post-event follow-ups; social media promotion across company, team, and speakers; paid acquisition campaign preparation and optimization; plus supplementary outreach to other channels and a post-event retro review. Designed to retain value beyond the live event.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/event-marketing-plan-example/353806/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/event-marketing-plan-example/353806.png","ImageObject",442,249,{"name":42,"@type":43},"Aran","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-09-22",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",17,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does the website plan include during the lead-up and event window?","Question",{"text":63,"@type":64},"It sets up the event website, includes a registration form, and publishes teaser content. Updates make the teaser accessible only to registered users, and it adds messaging like being live to join, plus links for video registration and watch-backs.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How are emails used to manage registrants and reminders?",{"text":68,"@type":64},"Emails include internal announcements, new email sequences with speaker details, reminder emails at key checkpoints, and last-chance registration messaging. After the event, follow-ups send watch-back links, experience/value score messages, and extra content such as speaker notes.",{"name":70,"@type":61,"acceptedAnswer":71},"What promotion channels are covered beyond email and the website?",{"text":72,"@type":64},"Social media promotion spans company, team, and speaker posts, including teaser prompts, live announcements, and watch-back or extra content posts. Paid acquisition covers ad campaign preparation and refinements using campaign data, and other channels receive event and video links plus a post-event retro review.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},353806,1791748190,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,112,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":22,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":139,"read_time":4},137455076865,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Event marketing   \nplan example.  \nEvent-5/6 weeks Event-4 weeks Event-3 weeks Event-2 weeks Event-1 week/1 hour During the event Event +1 week/1 hour Event +2 weeks  \nWEBSITE Event website set live,  \nincluding the registration form  \nAnnounce event on your website if there is a relevant section  \nUpdate website with teaser content, but make it available to access to registered users only  \nUpdate to ‘we’re now liveregister now to join us’  \n-Update to offer chance to register and watch back to those that missed it  \n-Add the speaker note(s) / presentation  \nUpdate company website with link to video to register and watch back  \nOffer the value added content to the website, also behind the registration form  \n\n| EMAILS | Internal lists:\u003Cbr>Email announcing the event and inviting registration | Internal lists:\u003Cbr>New email, include speaker details to raise interest | Event registrant reminder email:\u003Cbr>Include a link to the new teaser content | Internal lists:\u003Cbr>Extra email emphasising why the event shouldn’t be missed.\u003Cbr>Event registrant reminders email:\u003Cbr>7 days before the event. Reinforce the value of the content the event will include. | Internal lists:\u003Cbr>Last chance to register email\u003Cbr>Event registrant reminders emails:\u003Cbr>-1 day before the event\u003Cbr>-1 hour before the event starts |  | Event attendees:\u003Cbr>-Experience Value Score email (immediately after the event)\u003Cbr>-Video to watch webinar back (1 day after)\u003Cbr>-Added value content eg speaker notes/ presentation (4 days after)\u003Cbr>Event registrant no-shows:\u003Cbr>-Sorry you missed it, you can still watch the video back (as soon as the video is available) | Event attendees:\u003Cbr>-Send a ‘Your Questions Answered’ email with speaker answers to questions there wasn’t time to deal with during the event\u003Cbr>Event registrant no-shows:\u003Cbr>-Reminder still video still available to watch, plus mention the extra content now included |\n| --- | --- | --- | --- | --- | --- | --- | --- | --- |\n| TEXT\u003Cbr>MESSAGES |  |  |  |  | Reminder the event is starting in 1 hour with a link | Reminder to those that registered but haven’t logged on |  |  |\n| SOCIAL\u003Cbr>MEDIA | Company SoMe:\u003Cbr>Announce event on your accounts\u003Cbr>Team SoMe:\u003Cbr>Ask your colleagues to post about the event on their SoMe, where relevant (eg LinkedIn)\u003Cbr>Speaker SoMe:\u003Cbr>Ask any external speakers to announce the event on their SoMe channels |  | Company:\u003Cbr>Prompt that teaser content available to registered users | Company:\u003Cbr>Don’t miss out post\u003Cbr>Team:\u003Cbr>Reminder the event is coming soon so register now\u003Cbr>Speaker(s):\u003Cbr>Further prompt to their audience to register | Company:\u003Cbr>Last chance to register post | Company:\u003Cbr>We’re live! Join us now + live reporting on different channels | Company:\u003Cbr>Watch back the video post\u003Cbr>Team:\u003Cbr>Watch back the video post\u003Cbr>Speaker:\u003Cbr>Watch back the video post | Company:\u003Cbr>Get the extra content post\u003Cbr>Team:\u003Cbr>Get the extra content post\u003Cbr>Speaker:\u003Cbr>Get the extra content post |\n| PAID\u003Cbr>ACQUISITION | Start preparation of ad campaigns and creatives | Launch paid acquisition campaigns on selected channels |  | Make refinements based on the campaign data so far | Update campaigns to add ‘final chance to register’ urgency |  |  |  |\n| OTHER CHANNELSAND TASKS | Announce the event to other relevant channels where you have a relationship |  |  |  | Reminder to other channels the event is coming very soon |  | Contact other channels with a link to the event video\u003Cbr>Post-event retro 4 days after the event |  |","cbCaihRQX0oLw9g1","https://ap.wps.com/l/cbCaihRQX0oLw9g1","pdf",91099,"English","# Event timeline\n## Website actions\n## Email sequences\n## Text messages and reminders\n## Social media promotion\n## Paid acquisition\n## Other channels and post-event tasks","[{\"question\":\"What does the website plan include during the lead-up and event window?\",\"answer\":\"It sets up the event website, includes a registration form, and publishes teaser content. Updates make the teaser accessible only to registered users, and it adds messaging like being live to join, plus links for video registration and watch-backs.\"},{\"question\":\"How are emails used to manage registrants and reminders?\",\"answer\":\"Emails include internal announcements, new email sequences with speaker details, reminder emails at key checkpoints, and last-chance registration messaging. After the event, follow-ups send watch-back links, experience/value score messages, and extra content such as speaker notes.\"},{\"question\":\"What promotion channels are covered beyond email and the website?\",\"answer\":\"Social media promotion spans company, team, and speaker posts, including teaser prompts, live announcements, and watch-back or extra content posts. Paid acquisition covers ad campaign preparation and refinements using campaign data, and other channels receive event and video links plus a post-event retro review.\"}]","Event marketing plan example | PDF",1790107350]