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The plan is structured around completing 150+ guided questions organized into sections, with the Executive Summary required to be written last. It emphasizes research-driven planning, critical thinking, and editing notes into a cohesive narrative. Guidance covers tailoring the generic model to the business type, refining focus for investors or bankers, and keeping detailed sources and assumptions behind financial data.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/established-store-business-plan-write-last-and-refine/242141/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/established-store-business-plan-write-last-and-refine/242141.png","ImageObject",442,249,{"name":88,"@type":89},"Jacob","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-25","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the correct order for completing the sections in this business plan template?","Question",{"text":108,"@type":109},"Work through the sections in any order you like, except for the Executive Summary, which should be completed last.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What should be included in the Executive Summary?",{"text":113,"@type":109},"Include the fundamentals of the business—product, customers, owners, and future outlook—plus, if applying for a loan, the exact amount requested and how it will be used to improve profitability and repayment prospects.",{"name":115,"@type":106,"acceptedAnswer":116},"How does the template help ensure the business plan is effective for investors or bankers?",{"text":117,"@type":109},"It recommends reviewing the section on refining the plan, emphasizing areas depending on business type, fine-tuning the narrative for a professional presentation, and paying close attention to writing style and appearance.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},242141,1790339433,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},962084931830,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","Business Plan for an Established Business  \nThis business plan consists of a narrative and several financial spreadsheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your business. When you are finished writing your first draft, you will have a collection of small essays on the various topics of the business plan. Then you will want to edit them into a flowing narrative.  \nThe real value of doing a business plan is not having the finished product in hand; rather, the value lies in the process of research and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, to study and research when you are not sure of the facts, and to look at your ideas critically. It takes time, but avoids costly, perhaps disastrous, mistakes later.  \nThe business plan narrative is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end of the business plan. It suggests emphasizing certain areas, depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why you are writing your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as your ideas.  \nIt typically takes several weeks to complete a good plan. Most of that time is spent in research and rethinking your ideas and assumptions. But then, that is the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.  \nPage 2 of 29  \nBusiness Plan  \nOWNERS  \nBusiness name: Your Business Name  \nAddress: Address Line 1  \nAddress Line 2  \nCity, ST ZIP Code  \nTelephone: (555) 555-0100  \nFax: (555) 555-0101  \nE‐mail: [someone@example.com](someone@example.com)  \nPage 3 of 29  \nTable of Contents  \nTable of Contents ............................................................................................................. 3  \nExecutive Summary ......................................................................................................... 4  \nGeneral Company Description ...................................................................................... 5  \nProducts and Services...................................................................................................... 6  \nMarketing Plan ................................................................................................................. 7  \nOperational Plan ............................................................................................................ 15  \nManagement and Organization ................................................................................... 20  \nPersonal Financial Statement ....................................................................................... 21  \nFinancial History and Analysis .................................................................................... 22  \nFinancial Plan ................................................................................................................. 23  \nAppendices ..................................................................................................................... 25  \nRefining the Plan ............................................................................................................ 26  \nPage 4 of 29  \nExecutive Summary  \nWrite this section last!  \nWe suggest that you make it two pages or less.  \nInclude ev","cbCaiehRWldgHxTz","https://ap.wps.com/l/cbCaiehRWldgHxTz","pdf",268220,29,"English","# Owners\n## Business name and contact information\n# Executive Summary\n## Writing the summary last\n# General Company Description\n## Mission statement\n## Business scope and target market\n## Industry description and planning focus\n## Ownership and company history\n## Strengths, competencies, challenges, and long-term outlook","[{\"question\":\"What is the correct order for completing the sections in this business plan template?\",\"answer\":\"Work through the sections in any order you like, except for the Executive Summary, which should be completed last.\"},{\"question\":\"What should be included in the Executive Summary?\",\"answer\":\"Include the fundamentals of the business—product, customers, owners, and future outlook—plus, if applying for a loan, the exact amount requested and how it will be used to improve profitability and repayment prospects.\"},{\"question\":\"How does the template help ensure the business plan is effective for investors or bankers?\",\"answer\":\"It recommends reviewing the section on refining the plan, emphasizing areas depending on business type, fine-tuning the narrative for a professional presentation, and paying close attention to writing style and appearance.\"}]","Established Store Business Plan - write last and refine | PDF",1789186752,10]