[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253682-105":53,"doc-detail-253682-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","eskills-for-volunteers-module-4-digital-marketing-strategy","eSkills for Volunteers - Module 4 - Digital Marketing Strategy","","Module 4 of the “eSkills for Volunteers” learning material guides youth-focused organisations and volunteers through advanced digital marketing planning and execution. It explains the ABC of digital marketing strategy, including defining strategy, implementing it, setting KPIs, and evaluating results. It also covers building a visual identity, creating cross-channel editorial plans, managing online communities, and establishing social media management policies for consistent NGO communication.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/eskills-for-volunteers-module-4-digital-marketing-strategy/253682/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/eskills-for-volunteers-module-4-digital-marketing-strategy/253682.png","ImageObject",442,249,{"name":88,"@type":89},"Ezra","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":25},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the key steps in designing a digital marketing strategy for an organization?","Question",{"text":108,"@type":109},"The module explains that an organisation does not need to be a marketing expert to design a strategy. It guides how to define and implement the strategy and how to decide on the most suitable channels or content.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How are KPIs used to evaluate a digital marketing strategy?",{"text":113,"@type":109},"The module highlights the need to set up key performance indicators (KPIs) and then evaluate them. This supports judging whether the chosen approach and channels are working.",{"name":115,"@type":106,"acceptedAnswer":116},"What should an editorial plan for cross-channel communication include?",{"text":117,"@type":109},"The module covers how to develop an editorial plan for cross-channel communication and identifies useful digital tools to set it up. It focuses on creating cross-channel messages and understanding the underlying concepts.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253682,1791406380,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":25,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},1099514068035,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","“eSkills for Volunteers”  \nSTRATEGIC PARTNERSHIP IN THE FIELD OF YOUTH  \n| MODULE 4: Digital Marketing Strategy |  |\n| --- | --- |\n| Project Title | eSkills for Volunteers |\n| Project Acronym | EFV |\n| Project Reference №: | №: 2016-2-ES02-KA205-00798 |\n\nThis project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.  \nContents  \n4.1 A short introduction ........................................................................................................ 1  \n4.2 The ABC of Digital Marketing Strategy............................................................................ 2  \nWhat is it a Digital Marketing Strategy?.......................................................................................................2  \nHow to implement a Digital Marketing Strategy? .......................................................................................2  \nHow to evaluate a Digital Marketing Strategy .............................................................................................4  \n4.3. Building a visual identity ................................................................................................8  \nUnderstanding the concepts .........................................................................................................................8  \nHow to build a visual identity .......................................................................................................................8  \nPut them all together .................................................................................................................................. 14  \nInspiration .................................................................................................................................................... 14  \n4.4. Having an editorial plan for a cross-channel communication...................................... 16  \nUnderstanding the concepts ....................................................................................................................... 16  \nCreating cross-channel messages ............................................................................................................... 16  \nHow to develop an editorial plan for cross-channel communication ....................................................... 17  \nUseful digital tools to set up an editorial plan for cross-channel communication ...................................21  \n4.5. Managing an online community .................................................................................. 22  \nWhat is an online community? ...................................................................................................................22  \nClassification of online communities ..........................................................................................................23  \nTypes of participation in the online communities .....................................................................................24  \nHow to build up your community? .............................................................................................................25  \nWhy to create a community? ......................................................................................................................26  \nCase Study-GEYC Community.....................................................................................................................26  \n4.6. Social Media Management Policies ............................................................................. 27  \nDefining Social Media’s role in a communication strategy .......................................................................28  \nWhat to Include in a Social Media Policy ..............................................................................................","cbCaieIHbv4ohpHC","https://ap.wps.com/l/cbCaieIHbv4ohpHC","pdf",2807045,38,"English","# Module 4: Digital Marketing Strategy\n## 4.1 A short introduction\n## 4.2 The ABC of Digital Marketing Strategy\n## 4.3 Building a visual identity\n## 4.4 Having an editorial plan for a cross-channel communication\n## 4.5 Managing an online community\n## 4.6 Social Media Management Policies","[{\"question\":\"What are the key steps in designing a digital marketing strategy for an organization?\",\"answer\":\"The module explains that an organisation does not need to be a marketing expert to design a strategy. It guides how to define and implement the strategy and how to decide on the most suitable channels or content.\"},{\"question\":\"How are KPIs used to evaluate a digital marketing strategy?\",\"answer\":\"The module highlights the need to set up key performance indicators (KPIs) and then evaluate them. This supports judging whether the chosen approach and channels are working.\"},{\"question\":\"What should an editorial plan for cross-channel communication include?\",\"answer\":\"The module covers how to develop an editorial plan for cross-channel communication and identifies useful digital tools to set it up. It focuses on creating cross-channel messages and understanding the underlying concepts.\"}]","eSkills for Volunteers - Module 4 - Digital Marketing Strategy | PDF",1789268727,13]