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It details how content is planned and scheduled, using analytics tools such as Metricool and Semrush to measure reach, engagement, posts, hits, shares, comments, and video/link activity. 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It also notes that tools register results differently, which can create small variations.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How is content managed and published on Facebook?",{"text":114,"@type":110},"Facebook content is designed, planned, and created for the platform. All posts are scheduled about a month in advance and then published, including content aligned with current ERFP activity.",{"name":116,"@type":107,"acceptedAnswer":117},"Which Facebook post performed best and what does it indicate?",{"text":118,"@type":110},"The post “Portuguese Serrana goat breed” achieved the best overall reach and generated the most comments. This suggests the Facebook community is especially interested in breed information, particularly content related to Portugal.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253580,1790435685,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},1099523882367,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","ERFP 2023  \nSocial Media Annual Report  \nTable of contents  \n01 Introduction  \n02 Facebook  \n03 Instagram  \n04 Twitter  \n05 Newsletter  \n06 General Results  \n07 New strategies and actions  \n01  \nIntroduction  \nIn this report we will present the actions and work carried out by the company Alcandora for the communication and advertising strategy of the ERFP, taking into account the main highlights and results of the accounts in social media networks and creativities that worked best over the last year. To do so, we make use of tools such as Metricool or Semrush, which help us determine and reflect these results in data. *The tools work in different ways and also  \nregister differently, so some results may have small variations.  \n02  \nFacebook  \n12K Followers +0,12 % -0,22% 157 posts 69,8K hits  \nData from: Semrush.com jan 2023 to jun 2023  \nWe design, plan and create content for social network Facebook. All posts are scheduled a month in advance and then published. This allows us to share content not just related to our target but containing current ERFP activity.  \nSemrush has uploaded a total of 64 posts in 2023, more than half of which include image formats and, in total, 3 videosand 30 links. Activity is 43% higher compared to the previous year (2022).  \nJune 2022-june 2023 DATA from Metricool  \n6  \nBest overall publication  \n 6,87K hits  \n118,67 engagement  \n Shared 19 times  \nThe post “Portuguese Serrana goat breed” has achieved the best overall reach, being also the one which has gathered the most comments. This implies our Facebook community is most interested in breed information and particularly Portugal related content.  \nData from: [Semrush.com 2023](Semrush.com 2023)  \nDuring this year, Semrush recorded a total of 348 interactions with our publications (can represent a small margin of error with the metricool tool results) , with the most positive reactions being \"like\" or \"love\" and we received no negative ones. Our posts have been shared on 39 occasions throughout 2023 and our publications have already received 14 comments. These are some of the Facebook posts during 2023:  \n03  \nInstagram  \nJune 2022-june 2023 DATA from Metricool  \n266 followers  \n+11,78 %  \n632 likes  \n69 posts  \n4,1K hits  \nPlanning on Instagram is more complex than on other social networks because designs are made in such a way that the images fit together  \nlike a puzzle. That way, the first impression of the feed of this social network is much more impressive.  \nThe Semrush tool allows us to view data from last year, in which a total amount of 69 posts were published, the majority of them were static photos/images.  \nData from: Semrush.com jun 2022 to jun 2023  \n1 0","cbCairV9cOeUkphh","https://ap.wps.com/l/cbCairV9cOeUkphh","pdf",8732770,25,"English","# Introduction\n# Facebook\n# Instagram\n# Twitter\n# Newsletter\n# General Results\n# New strategies and actions","[{\"question\":\"What tools are used to measure social media performance in ERFP 2023?\",\"answer\":\"The report uses tools such as Metricool or Semrush to determine and reflect results in data, including reach and engagement metrics. It also notes that tools register results differently, which can create small variations.\"},{\"question\":\"How is content managed and published on Facebook?\",\"answer\":\"Facebook content is designed, planned, and created for the platform. All posts are scheduled about a month in advance and then published, including content aligned with current ERFP activity.\"},{\"question\":\"Which Facebook post performed best and what does it indicate?\",\"answer\":\"The post “Portuguese Serrana goat breed” achieved the best overall reach and generated the most comments. This suggests the Facebook community is especially interested in breed information, particularly content related to Portugal.\"}]","ERFP 2023 Social Media Annual Report | PDF",1789267041,9]