[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-279305-105":53,"doc-detail-279305-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","endorsement-guidelines-emea-uk-disclosure-of-incentivised-content","ENDORSEMENT GUIDELINES - EMEA-UK - DISCLOSURE OF INCENTIVISED CONTENT","","Endorsement Guidelines for EMEA-UK explain when and how people connected to Airbnb—such as celebrities, influencers, and endorsers—must disclose incentivised advertising content. The guidelines define what counts as incentives, list situations that trigger disclosure, and set requirements for wording, placement, and presentation so disclosures are clear, upfront, and unavoidable. It also covers do’s and don’ts, including being truthful, avoiding misleading opinions, and not sharing confidential information.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/endorsement-guidelines-emea-uk-disclosure-of-incentivised-content/279305/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/endorsement-guidelines-emea-uk-disclosure-of-incentivised-content/279305.png","ImageObject",442,249,{"name":88,"@type":89},"Angel","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-16",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"When is disclosure required for Airbnb-related endorsements in the EMEA-UK markets?","Question",{"text":109,"@type":110},"Disclosure is required when the message is posted online or via social media, is likely to reflect personal opinion or experience, mentions or promotes Airbnb or its services, and you receive payment or other incentives from Airbnb (or a third party on Airbnb’s behalf).","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What counts as an incentive that triggers disclosure?",{"text":114,"@type":110},"Incentives include cash payments, free products, free or discounted stays, credits, vouchers, discount codes, promotional items, travel and meal expenses, invitations to events, and entries for trips, experiences, or prize draws/competitions.",{"name":116,"@type":107,"acceptedAnswer":117},"Where and how should the disclosure be placed in a post or video?",{"text":118,"@type":110},"Place the disclosure at the very beginning of the post. For videos, include it in the video via audible disclosure and/or a text overlay, and ensure it appears clearly before viewers engage, such as before any “click to read more” action.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},279305,1790011975,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},687207412472,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","ENDORSEMENT GUIDELINES-EMEA-UK   \nDISCLOSURE OF INCENTIVISED CONTENT  \nPeople, including celebrities, influencers and other endorsers, who receive payment or any other incentives from Airbnb, or are otherwise personally or commercially connected to Airbnb, must disclose the presence of advertising content i.e. any incentivised content that features, refers, discusses, or promotes Airbnb, including content posted online. So, Airbnb needs you to ensure that each Airbnb-related post (as well as online reviews, public statements or media interviews) you make conspicuously discloses the fact that Airbnb provided you with consideration (e.g. coupon or credit) .  \nThe easiest way to ensure that content makes clear when it’s advertising is to include a clear and prominent‘Advertisement’ label upfront before people view the rest of your content, but each EMEA market has its own rules about what label is sufficient and each country’s regulator has a different approach to enforcement.  \nWHEN MUST I DISCLOSE? You must disclose your connection if:  \n● You publish or post a tweet, status, blog, video, photo or other message online or through social media or youre-tweet or share a message online or through social media that viewers are likely to believe reflects your personal opinion or experience;  \n● The message features, refers, promotes or discusses Airbnb or its products or services; and  \n● You received (or are receiving) payment or any other incentives from Airbnb or a third party on behalf of Airbnb.  \nNote that:  \n● Incentives include cash payment, free products, free or discounted stays in listings, credits, vouchers, discount codes, promotional items, travel and meal expenses, invitation to events, Trips experiences, competition or prize draw entries.  \n● When in doubt, disclose your connection to Airbnb if you are discussing Airbnb, Airbnb listings or other Airbnb related services.  \nWHAT MUST MY DISCLOSURE SAY OR NOT SAY? The disclosure must make clear the nature of your relationship with Airbnb. The exact wording of the disclosure will vary depending on the specific marketing requirements and the country in which you live and where your audience is predominantly based. Please see the table below.  \nWHAT ELSE DO I NEED TO CONSIDER ALONGSIDE THE DISCLOSURE?  \n● Tell the truth. Make sure anything you post or share is honest, reflects your experience and is not misleading.  \n● Do not give an opinion about a property that you haven’t stayed in or a service that you have not used.  \n● Do not pose as an independent customer.  \n● Do not disclose any confidential information.  \nWHERE DO I PUT THE DISCLOSURE? A disclosure about your partnership with Airbnb should be at the very beginning of your post. If the post is a video, the disclosure should be in the video, either said audibly or as a text overlay or ideally both. For videos posted on video-sharing platforms (e.g., YouTube, IGTV, TikTok), additional rules may apply depending on the EMEA market. Please see the table below. If your post is a long story that covers multiple topics (including editorial content), your disclosures should be placed at the time you discuss Airbnb so a consumer can easily see it. The key requirement is that the disclosure must be clear and obvious to all viewers before they engage with your content.  \nHOW SHOULD I PRESENT THE DISCLOSURE?  \n● Make the disclosure clear, upfront and easily noticeable. Disclosures should be unavoidable and be clearly presented to the viewer before they interact with the content. It should be made in a manner that does not require the user to scroll down or click to access. The disclosure should appear before any “click to read more”button.  \nAIRBNB CONFIDENTIAL  \n● Use hashtags to work with space limitations and do not bury the hashtag in a series of hashtags.  \n● Ensure the disclosure will not be obscured or covered up ([e.g. ads](e.g. ads) running at the bottom of a platform or using a font for the disclosure which poorly con","cbCaidfpuHMvG0Wo","https://ap.wps.com/l/cbCaidfpuHMvG0Wo","pdf",107360,"English","# Disclosure of incentivised content\n## When must I disclose?\n## What must my disclosure say or not say?\n## Where do I put the disclosure?\n## How should I present the disclosure?\n## Scenario 1: Incentive + control over content\n## Scenario 2: Incentive + no control over content","[{\"question\":\"When is disclosure required for Airbnb-related endorsements in the EMEA-UK markets?\",\"answer\":\"Disclosure is required when the message is posted online or via social media, is likely to reflect personal opinion or experience, mentions or promotes Airbnb or its services, and you receive payment or other incentives from Airbnb (or a third party on Airbnb’s behalf).\"},{\"question\":\"What counts as an incentive that triggers disclosure?\",\"answer\":\"Incentives include cash payments, free products, free or discounted stays, credits, vouchers, discount codes, promotional items, travel and meal expenses, invitations to events, and entries for trips, experiences, or prize draws/competitions.\"},{\"question\":\"Where and how should the disclosure be placed in a post or video?\",\"answer\":\"Place the disclosure at the very beginning of the post. For videos, include it in the video via audible disclosure and/or a text overlay, and ensure it appears clearly before viewers engage, such as before any “click to read more” action.\"}]","ENDORSEMENT GUIDELINES - EMEA-UK - DISCLOSURE OF INCENTIVISED CONTENT | PDF",1789518691]