[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-167934-en":3,"doc-seo-167934-105":30,"detail-sidebar-cat-1-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},167934,8796095461610,"Oliver","https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",1,158,"General","ENBUS 309 - Applied Social Marketing Syllabus - Course Overview","ENBUS 309 Applied Social Marketing provides an applied introduction to how social marketing and behavioral change theories can be used to promote sustainability-related behavior. The course develops students’ ability to evaluate social marketing campaigns critically, apply behavior change models to encourage environmentally responsible choices, and use case studies to compare effective and ineffective programs. Assessment is structured around an “Anything Assignment” with no midterms or final exam, supported by required and recommended learning resources.","Syllabus: ENBUS 309 Applied Social Marketing\nContact Information\nAnnouncements\nI will use the Announcements widget on the Course Home page during the term to communicate new or changing information regarding due dates, instructor absence, etc., as needed. You are expected to read the announcements on a regular basis.\nTo ensure you are viewing the complete list of announcements, you may need to click Show All Announcements.\nContact Us\n*Discussion topics can be accessed by clicking Connect and then Discussions on the course navigation bar above.\nCourse Description and Learning Outcomes\nCourse Description\nSocial marketing uses social psychology and marketing concepts to promote behavioral change (e.g. anti-smoking campaigns, promotion of household energy conservation, and so on). This course will focus on developing an understanding of social marketing and behavioral change models. These concepts will be applied in the context of sustainability issues, using case studies to demonstrate successful (and not so successful) social marketing programs.\nLearning Outcomes\nBy the end of this course, students should be able to:\nTo develop an understanding of behavior change theories as they apply to fostering sustainable behavior\nTo critically evaluate social marketing campaigns\nTo apply effective social marketing techniques in the development of strategies that encourage environmentally-responsible behavior\nGrade Breakdown\nThe following table represents the grade breakdown of this course.\nFinal Assessment\nThere are no midterms or final exams in this course.  The \"Anything Assignment\" is the final assessment item in this course but it can also be handed in at anytime in the course ...so you don't have to wait until Week 12 to complete it!\nYour Instructor (that's me)\nI have been teaching in the Environment and Business program since its inception (yes, I'm that old!) and between 2012-2018 I was program director before handing the reins over to Prof. Wood.  I completed my PhD in Brisbane, Australia at Griffith University, in the School of Environmental Planning. I also have an educational background in marketing (Guelph) and environmental studies (Waterloo).  My primary area of research is 'marketing for sustainability', that is, looking at how we can make products greener, ensure that companies don't greenwash, but also change how consumers behave when making purchasing decisions. In this research, I have a particular interest in fashion, the live music industry and electric vehicles. And despite that fact that my main mode of transportation is a bike, I am a bit of a motor head (I can't explain it...I think it must be genetic...).\nOutside of work, my passion is skating (mainly short-track speed skating and skating marathons). My dream is to skate in Austria in a 200km race they have at \u0013 HYPERLINK \"https://www.weissensee.com/en/winter/ice-speed-skating.html\" \\t \"_blank\" \u0014Lake Weissensee\u0015.  It is called the \"alternative Dutch 11-city tour\" (or \"Elfstedentocht\").  It is actually a really interesting example of the effects of climate change on winter ice. If your are interested in learning more about this, check out:\n\"\u0013 HYPERLINK \"https://www.cbc.ca/playersvoice/entry/the-story-of-the-greatest-speed-skating-race-youve-never-heard-of\" \\t \"_blank\" \u0014The Elfstedentocht is the great speed skating race you've never heard of\u0015\" (2017) by Evert van Benthem, CBC.\nMaterials and Resources\nRequired text book: Fostering Sustainable Behaviour: An introduction to Community-Based Social Marketing by Doug McKenzie-Mohr. 3rd Edition (2011). New Society Publishers. This book can be accessed for no cost at the following URL: \u0013 HYPERLINK \"http://www.cbsm.com/pages/guide/preface/\" \u0014http://www.cbsm.com/pages/guide/preface/\u0015 It is also available for purchase online through major book retailers. d.\nRequired text book:\nFostering Sustainable Behaviour: An introduction to Community-Based Social Marketing by Doug McKenzie-Mohr. 3rd Edition (2011). New Society Publishers.\n","cbCaiaMJ3oqjmSWM","https://ap.wps.com/l/cbCaiaMJ3oqjmSWM","docx",104394,7,"English","en",105,"# Contact Information\n## Announcements\n## Contact Us\n# Course Description and Learning Outcomes\n## Course Description\n## Learning Outcomes\n# Grade Breakdown\n# Final Assessment\n# Instructor Background\n# Materials and Resources\n## Required Textbook\n## Recommended Readings\n# University Policies\n## Academic Integrity\n## Grievance\n## Discipline","[{\"question\":\"What is the focus of ENBUS 309 Applied Social Marketing?\",\"answer\":\"The course uses social psychology and marketing concepts to promote behavioral change, applying them to sustainability issues through case studies.\"},{\"question\":\"What learning outcomes should students achieve by the end of the course?\",\"answer\":\"Students should understand behavior change theories for fostering sustainable behavior, critically evaluate social marketing campaigns, and apply social marketing techniques to develop strategies that encourage environmentally responsible behavior.\"},{\"question\":\"How is assessment handled in this course?\",\"answer\":\"There are no midterms or final exams. The “Anything Assignment” serves as the final assessment item and may be submitted at any time during the course.\"}]","ENBUS 309 - Applied Social Marketing Syllabus - Course Overview | DOCX",1788222111,3,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"enbus-309-applied-social-marketing-syllabus-course-overview","",{"@graph":36,"@context":85},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/template/","Template",2,{"item":49,"name":13,"@type":43,"position":29},"https://docshare.wps.com/template/general/",{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/enbus-309-applied-social-marketing-syllabus-course-overview/167934/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":23,"description":15,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-05","2026-09-01",true,{"@type":65,"interactionType":66,"userInteractionCount":11},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What is the focus of ENBUS 309 Applied Social Marketing?","Question",{"text":75,"@type":76},"The course uses social psychology and marketing concepts to promote behavioral change, applying them to sustainability issues through case studies.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"What learning outcomes should students achieve by the end of the course?",{"text":80,"@type":76},"Students should understand behavior change theories for fostering sustainable behavior, critically evaluate social marketing campaigns, and apply social marketing techniques to develop strategies that encourage environmentally responsible behavior.",{"name":82,"@type":73,"acceptedAnswer":83},"How is assessment handled in this course?",{"text":84,"@type":76},"There are no midterms or final exams. 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