[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-240946-105":53,"doc-detail-240946-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","employer-branding-strategy-roadmap-template-roadmap-planning","Employer Branding Strategy Roadmap Template - Roadmap Planning","","Employer Branding Strategy Roadmap Template supports structured planning by guiding teams through an organization’s current maturity using the Cliquify model (Levels 1–4). It helps define EVP pillars with scoring and strategy priority, then convert goals into measurable targets with owners and deadlines. The template maps content by channel (LinkedIn, careers page, Slack/Teams, email) and tracks KPIs. A quarter-based timeline outlines key initiatives and concludes with reflection prompts for continuous adjustment.",{"@graph":63,"@context":122},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/employer-branding-strategy-roadmap-template-roadmap-planning/240946/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/employer-branding-strategy-roadmap-template-roadmap-planning/240946.png","ImageObject",442,249,{"name":88,"@type":89},"Bill Black","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-31","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":35},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114,118],{"name":105,"@type":106,"acceptedAnswer":107},"How do you assess the current employer branding maturity level?","Question",{"text":108,"@type":109},"Use the Cliquify Employer Branding Maturity Model and select the level (1 to 4) that best matches the organization’s clarity of EVP, balance of attraction vs retention, advocacy, C-suite engagement, and insights.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What should be included when defining EVP pillars?",{"text":113,"@type":109},"List 3–5 EVP pillars (such as growth, flexibility, innovation, purpose), score current strength on a 1–5 scale, and set the priority for the strategy.",{"name":115,"@type":106,"acceptedAnswer":116},"How should goals and deadlines be documented in the roadmap?",{"text":117,"@type":109},"Record each goal with a metric, assign an owner, and specify a deadline (e.g., quarter targets or May 2025 for an EVP refresh).",{"name":119,"@type":106,"acceptedAnswer":120},"What content channels and KPIs does the template recommend?",{"text":121,"@type":109},"It maps content to channels like LinkedIn, careers pages, Slack/Teams, and email, with success metrics such as engagement rate, bounce rate plus apply clicks, participation rate, and internal opens/clicks.","https://schema.org",{"og:url":78,"og:type":124,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":126,"canonical":78},"index,follow",{"doc_id":128,"site_id":56},240946,1791122460,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":88,"user_avatar":133,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":35,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":139,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":61,"update_tm":143,"read_time":9},24189269381491,"https://ap-avatar.wpscdn.com/avatar/160000cf11732dd8392?x-image-process=image/resize,m_fixed,w_180,h_180&k=1788146458752108895","Employer Branding Strategy Roadmap Template  \n1. Where Are You Now? (Self-Assessment)  \nSelf-Assess Using the Cliquify Employer Branding Maturity Model  \n\n| Level | Description |\n| --- | --- |\n| Level 1: Foundational | EVP is unclear and undifferentiated. Efforts are focused on talent attraction, not retention. Content is limited to job adverts. Advocacy exists in small pockets. Low employee buy-in. |\n| Level 2: Proficient | A unique EVP is in place. There’s a balance between attraction and retention. Advocacy programs are emerging. Some C-suite engagement. Limited insights on EVP resonance. |\n| Level 3: Advanced | EVP resonates with employees and candidates. Employer referrals are strong. C-suite is actively advocating. Internal mobility is increasing. Comprehensive insights are tracked. |\n| Level 4: World Class | EVP drives engagement, referrals, and conversion. Data shows high impact on attraction and retention. Target talent is engaged. EB strategy outperforms competitors. |\n\nHighlight or mark the level that best describes your organization today.  \n2. Define Your EVP Pillars  \nList 3-5 EVP pillars (e.g., growth, flexibility, innovation, purpose) that you want to emphasize in your employer branding.  \n\n| Pillar | Current Strength (1-5) | Priority for Strategy |\n| --- | --- | --- |\n|  |  |  |\n|  |  |  |\n|  |  |  |\n|  |  |  |\n|  |  |  |\n\n3. Goals & Focus Areas  \nDocument your goals, how you'll measure success, who's responsible, and when it's due.  \n\n| Goal | Metric | Owner | Deadline |\n| --- | --- | --- | --- |\n| Increase employee-generated content | 20% rise in shares/month | EB Manager | Q2 |\n| Launch EVP refresh | Finalize EVP framework | Brand/HR | May 2025 |\n| Benchmark employer sentiment | Launch CLEO tracking | TA Ops | Ongoing |\n\n4. Content Strategy Map  \nPlan content by channel and track relevant KPIs.  \n\n| Channel | Content Type | Frequency | Success Metric |\n| --- | --- | --- | --- |\n| LinkedIn | Employee Spotlights | 2x/month | Engagement Rate |\n| Careers Page | EVP Refresh Launch | Q2 | Bounce Rate + Apply Clicks |\n| Slack/Teams | Advocacy Prompts | Weekly | Participation Rate |\n| Email | Leadership Voice Newsletter | Monthly | Internal Opens/Clicks |\n\n5. Roadmap Timeline (Quarter View)  \nVisualize your EB strategy across the year.  \n\n| Quarter | Key Initiatives |\n| --- | --- |\n| Q2 | EVP update, content refresh, advocacy training |\n| Q3 | CLEO benchmarking, new campaign launch |\n| Q4 | Survey brand sentiment, share results |\n\n6. Reflection & Adjustments  \nWhat's working?  \nWhat needs to change?  \nWhat do you want to measure differently?","cbCaieKEKDfVjLvZ","https://ap.wps.com/l/cbCaieKEKDfVjLvZ","pdf",4132172,"English","# Where Are You Now? (Self-Assessment)\n## Self-Assess Using the Cliquify Employer Branding Maturity Model\n# Define Your EVP Pillars\n# Goals & Focus Areas\n# Content Strategy Map\n# Roadmap Timeline (Quarter View)\n# Reflection & Adjustments","[{\"question\":\"How do you assess the current employer branding maturity level?\",\"answer\":\"Use the Cliquify Employer Branding Maturity Model and select the level (1 to 4) that best matches the organization’s clarity of EVP, balance of attraction vs retention, advocacy, C-suite engagement, and insights.\"},{\"question\":\"What should be included when defining EVP pillars?\",\"answer\":\"List 3–5 EVP pillars (such as growth, flexibility, innovation, purpose), score current strength on a 1–5 scale, and set the priority for the strategy.\"},{\"question\":\"How should goals and deadlines be documented in the roadmap?\",\"answer\":\"Record each goal with a metric, assign an owner, and specify a deadline (e.g., quarter targets or May 2025 for an EVP refresh).\"},{\"question\":\"What content channels and KPIs does the template recommend?\",\"answer\":\"It maps content to channels like LinkedIn, careers pages, Slack/Teams, and email, with success metrics such as engagement rate, bounce rate plus apply clicks, participation rate, and internal opens/clicks.\"}]","Employer Branding Strategy Roadmap Template - Roadmap Planning | PDF",1789167848]